The document summarizes the key findings of Accenture's Customer Analytics Survey of 800 organizations. It finds that over half of respondents felt their customer segmentation and experiences were good or ideal. However, over half do not take advantage of analytics for customer targeting, service, or interaction. Most organizations acknowledged they could benefit from improved analytics use. Additionally, organizations often rely on personal experience over data analysis when making customer decisions. While many use analytics in some areas like marketing and sales, most do not apply it across all customer activities. Less analytically mature firms perceive their data as more accurate. Finally, while senior management supports analytics, organizational culture still poses barriers.