The document provides guidance on designing effective academic and research posters. It discusses key elements that should be included in posters such as the title, authors, introduction, methods, results, discussion, references, future work, acknowledgements and logo. The document also provides tips on poster design including using the proper orientation (vertical vs. horizontal), appropriate font sizes and styles, effective use of color, balanced layout, clear organization of information, and inclusion of visual elements like images and figures. Overall, the document is a guide for creating well-designed posters that clearly communicate the essential information about a research project or academic work.