This document discusses how the French web series Air Cinema gained popularity and viewership through distribution on platforms like Dailymotion and partnerships with blogs. The series' producers partnered with the company Trajectoire to boost distribution in 2012, spreading episodes through online and social media channels. Their approach led to over 250,000 total views in a month, far surpassing the series' previous viewership. Trajectoire analyzed metrics to refine their strategy of quality content and broad distribution.