1. Your Global Partner
in Talent Mapping and
Pipelining

2. “We are delighted with the results and have asked all
Armstrong Craven talent teams to remain in place.”
COO, Global Technology Leader
WHAT CLIENTS SAY...
Armstrong Craven is a global talent mapping and
pipelining partner for scarce and senior positions.
We provide a high quality, cost effective service, delivering better results for our
customers.
Our teams of industry-focused specialists are able to identify
and engage with key people in their sectors around the
world to gain insight into their markets, organisations
or individual motivations and aspirations.
This research strength and deep knowledge enable us to work
with the leaders of some of the world’s most influential and
respected businesses to build and deliver bespoke, innovative and
client-owned Mapping, Pipelining and Insight services fully attuned
to their business and HR priorities.
A STRATEGIC APPROACH TO
TALENT ACQUISITION 1

3. Benefit
Armstrong Craven’s Mapping service enables
organisations to get a view of the current talent
landscape.
This is particularly important for those faced with
identifying and recruiting candidates for scarce and
senior positions.
We provide a high quality, cost-effective Mapping
service, partnering an organisation’s internal talent
acquisition team.
Our Mapping service is often used by businesses
whose internal talent team requires additional
support to boost the number of candidate targets.
Talent Mapping allows organisations to adopt a
strategic rather than operational approach to hiring.
Approach
Our work illuminates the talent landscape, helping
clients to establish target organisations, providing
names, job titles and contact details – but does not
yet involve any candidate engagement.
Clients often commission our Mapping service as a
prelude to engaging Armstrong Craven to deliver
our Pipelining service.
The Mapping process begins with a full briefing
and client communication points being agreed.
Our experienced team of mapping and pipelining
experts will then identify candidates through
online and telephone research before filtering and
assessing profiles.
The result will be a high-quality, comprehensive
report that illuminates the research and gives a full
understanding of the talent.
This is Armstrong Craven Mapping.
MAPPING 3
“We enjoy working with AC because it feels
like you are working with colleagues rather
than an outside company. They get under
your skin as they understand your culture
and the type of people who will really fit in.”
HR Director,
GLOBAL INSURANCE BUSINESS
“I have been delighted with the service
I received from AC in a recent market
mapping exercise – polished, thorough and
professional they have provided us with a
great service.”
HEAD OF TALENT,
GLOBAL FMCG BUSINESS
WHAT CLIENTS SAY...
A view of the current talent landscape
but not involving candidate engagement.

4. Benefit
Armstrong Craven Pipelining positions the
development of your greatest business asset
– people – as an integral part of your strategic
planning.
Pipelining is fundamental to a business’s success
now and in the future. Planning saves time, money,
and manages risk for the future. Pipelining is about
foresight: understanding the people implications of
your broader business plans.
It’s about being ready for today’s and tomorrow’s
business challenges. It’s about resilience; being
ready to thrive in unexpected circumstances. And
it’s about engaging now with the people who will
run your business in the future.
We help talent leaders to integrate pipelining
seamlessly into the overall business strategy.
Approach
We work alongside business leaders to help design
pipelining solutions that support broader business
goals.
To hire the right people now and in the future,
we help you to identify who and where they are.
We help you to understand their aspirations and
motivations – to understand how they see you so
that you know what you need to do to hire them.
By managing and shaping perceptions, we help
people to see you in a better, truer light.
From initial contact to point of hire, we build
relationships with them on your behalf. We nurture
strong bonds between you, so that when you want
to attract them, they’ll be attracted to you.
This is Armstrong Craven Pipelining.
PIPELINING 5
WHAT CLIENTS SAY...
“We benefit from AC’s flexible pipelining
model when we have limited knowledge of
particular markets/regions. As a trusted
partner, AC delivers great candidates for
hard to fill or niche roles.”
Head of GLOBAL STAFFING,
MULTINATIONAL PHARMACEUTICAL COMPANY
A population of proactively generated,
assessed and engaged individuals who meet
your current and future hiring requirements.

5. Benefit
Armstrong Craven Insight builds a richer picture of
your business markets and prospective markets.
We already have deep knowledge of key industry
sectors around the world.
In each, we go beyond the data and make it our
business to keep abreast of trends and challenges in
those markets, while identifying and tracking major
players and emerging talents working in them.
This kind of intelligence can add great value to a
research project, but much of it can’t be found in
data. Its source? Talking to people.
There is no one-size-fits-all market intelligence.
Every insight programme is crafted specifically for
your business. We will build relationships in your
business’s specific spheres of interest to bring you
powerful intelligence in direct response to your
particular needs.
Insight assignments include location research,
reputation research, reward research, diversity and
inclusion, attraction and retention challenges and
competitor insight.
Approach
In each of our core industry sectors, our team of
experienced and professionally qualified experts
will build a bespoke insight programme examining
your particular business needs in whatever
international marketplace may be required.
We merge traditional market intelligence
analysis with digital data gathering techniques
and intelligence from people to build a three
dimensional picture of each market’s particular
challenges, opportunities, trends and prospects.
We gather, sift and evaluate intelligence from the
public domain. We collect opinions and perceptions
from social media and online sources.
To these we add the third dimension of personal
market insight from those involved in and with
the market in focus. We’ll work alongside you to
compare and interpret the resulting intelligence; to
provide your business with unique and unparalleled
insight and strategic recommendations.
This is Armstrong Craven Insight.
INSIGHT 7
WHAT CLIENTS SAY...
“We have gained value from some excellent
work from Armstrong Craven. They are able
to create valuable business intelligence and
organisational insights that feed directly
into our business considerations and help us
make strategic talent decisions.”
Head of TALENT SOLUTIONS,
GLOBAL HEALTHCARE COMPANY
Discreet and unique insight from and about
key talent in the market enabling better
informed decisions.

6. FULL DATA
OWNERSHIP
PERPRO
JECT
P
ER PROGRAMME
MA
N
AGEDSERVICE
OUR SECTORS HOW WE WORK
WHY ARMSTRONG CRAVEN
• Global reach
• Flexible partnering model that complements
internal strengths
• Capacity to scale up – and quickly
• Full client data ownership allowing ongoing
hires
• Tangible ROI compared to traditional search
• Reduced cost and time to hire
• Partnership approach ensures enhanced
client / candidate experience
• Willingness to work as an embedded part
of the client’s talent team
• Dedicated recruitment team with expert
sector, functional and global experience
• Strategic rather than operational approach
to hiring
Healthcare and Life Sciences
Financial Services & Private Equity
Technology
Consumer
Professional Services
Industrial
8 9
Project fee for defined
outcome
Retained programme of
work for multiple hires,
across regions and /or
business areas
Long-term
contractual support
Flexible and
scalable to suit your
TA team’s needs

7. Becket House
Old Jewry
London, EC2R 8DD
T: +44 (0) 203 701 2020
F: +44 (0) 808 189 0851
Westgate House
44 Hale Road
Hale
WA14 2EX
T: +44 (0) 203 701 2020
F: +44 (0) 808 189 0851
19 Cecil Street #04-00
The Quadrant
Singapore 049704
Singapore Toll Free: 8001206647
Mobile: + 65 8869 7728
Licence No. 15S7663
LONDON MANCHESTER SINGAPORE