Based in the Rochester, NY area,
           with satellite offices serving New
           York City and Silicon Valley,
           Forward Branding is a strategic
           design firm specializing in
           branding and identity,
           interactive development, and
           package design systems.

           Since 1990, we have been
           producing market-winning work
about us   that spans the globe in both the
           direct-to-consumer and
           business-to-business arenas.

           We have grown our expertise
           into long-term strategic
           relationships, helping our clients
           maximize communications
           efforts with innovative identity
           management techniques.

           Creativity is table stakes.
           Applying it masterfully is
           priceless.
the difference is Forward Thinking   The fuel for our longevity and
                                     growth has always been a
                                     combination of good people,
                                     innovative ideas, great creative,
                                     and satisfied clients.

                                     You’ll find us:

                                     Strategic – We plan to win, and
                                     design to sell.

                                     Innovative – We give you what
                                     you ask for, and what you need.

                                     Diligent – When we commit to
                                     you, we deliver, without fail.

                                     Competitive – We rise to all
                                     challenges, and revel in your
                                     success.

                                     Positive – We work hard, and
                                     enjoy the journey along the way.

                                     Forward Thinking is more than
                                     a catchphrase. It’s how we work.
naming/identity




web/interactive                     packaging/promotion




                    contact us
naming/identity
A well-managed brand can be a
company’s most valuable asset. And
visual identity is one of the most effective
means of growing this asset. Forward
helps you shape perceptions and
preference with identity systems that are
thoughtfully designed and intelligently
executed. Over time, the result is a more
powerful, meaningful image that can
deliver sustainable competitive
advantage.

Effective names are essential for
launching new products, technologies,
and market applications, since they can
create instant brand impact and visibility,
help communicate the relevant benefits
of the product or service, and set the
stage for long-term competitive
differentiation.
naming/identity
For Kimber America, Forward helped
re-stage a struggling product
introduction with a powerfully positioned
name, audience-targeted identity, and
concise, compelling message points.
Kimber is now reaping the rewards of a
runaway success in a completely new
product category.
naming/identity
B2B products tend to be staid and
unassuming, but Kodak needed a
breakout for its new line of dry lab
equipment. Forward’s solution included
a meaningful name that conveniently
abbreviated to a meaningful acronym
(APEX), combined with bold symbology
that graphically supported the telling of
a complete story.
packaging/promotion
Nowhere does a brand become more
experientially tangible than when it is
manifested physically in packaging and
printed media. From traditional retail to
business-to-business communications,
Forward helps maximize messaging
effectiveness and sales performance.

Our creative work breaks through the
noise, but with a purpose and
consistency that supports your overall
business strategy. Whether a global
portfolio communications strategy or a
single brand launch or revitalization
initiative, we help plan, develop,
communicate, execute, and control
each piece to maximize clarity, impact,
and value.
packaging/promotion
Point of sale communications have
never been more important,
particularly in categories where
products are merchandised out of the
box. For Kodak’s PLAYFULL video
camera, the challenge was to tell a
meaningful sharing story without
undermining the well-crafted design of
the product itself.
packaging/promotion
High end products drive more
satisfaction when they are
accompanied by high end packaging.
A well thought out out-of-box
experience combined with energetic
graphics and targeted lifestyle imagery
delivered just that for Kodak’s
PLAYTOUCH video camera.
packaging/promotion
A simple, portable fan, featuring a
decade old design, was given new life
with a contemporary name and
supporting graphics. Trade buyers
loved it, and now the Chill Out
compact fan is a staple in
back-to-school shopping store displays.
web/interactive
It takes more than the latest information
technologies to deliver effective
interactive solutions. Forward’s extensive
human factors and branding experience
ensures we deliver the very best
solutions – audience centric and fully
integrated with other brand and
communications efforts.
web/interactive
When Bausch + Lomb developed a
first-of-its-kind doctor / patient
interaction app aimed to deepen
relationships and make eye care easier
for patients, they needed an equally
innovative training tool for both internal
sales and doctor's office staff members.


To meet their needs, Forward developed
a modular, iPad-optimized interactive
guide. Accompanying leave behind
loaded USBs and print materials
rounded out the tangible experience.
web/interactive
The NASA App HD invites you to
discover a wealth of NASA information.
From satellite tracking to live NASA TV,
the app delivers an extensive selection of
dynamically updated mission information,
images, videos and Twitter feeds from
NASA – right on your iPad.
web/interactive
By refining its look and moving its
website to an open content management
system, Forward helped ConServe
improve both its image and its ability to
manage its own communications.
We work for the people behind these brands




and many more...
call us today!




585.872.9222



forwardbranding.com




© Forward
Trademarks are properties of their respective owners.

About Us 1.1

  • 1.
    Based in theRochester, NY area, with satellite offices serving New York City and Silicon Valley, Forward Branding is a strategic design firm specializing in branding and identity, interactive development, and package design systems. Since 1990, we have been producing market-winning work about us that spans the globe in both the direct-to-consumer and business-to-business arenas. We have grown our expertise into long-term strategic relationships, helping our clients maximize communications efforts with innovative identity management techniques. Creativity is table stakes. Applying it masterfully is priceless.
  • 2.
    the difference isForward Thinking The fuel for our longevity and growth has always been a combination of good people, innovative ideas, great creative, and satisfied clients. You’ll find us: Strategic – We plan to win, and design to sell. Innovative – We give you what you ask for, and what you need. Diligent – When we commit to you, we deliver, without fail. Competitive – We rise to all challenges, and revel in your success. Positive – We work hard, and enjoy the journey along the way. Forward Thinking is more than a catchphrase. It’s how we work.
  • 3.
    naming/identity web/interactive packaging/promotion contact us
  • 4.
    naming/identity A well-managed brandcan be a company’s most valuable asset. And visual identity is one of the most effective means of growing this asset. Forward helps you shape perceptions and preference with identity systems that are thoughtfully designed and intelligently executed. Over time, the result is a more powerful, meaningful image that can deliver sustainable competitive advantage. Effective names are essential for launching new products, technologies, and market applications, since they can create instant brand impact and visibility, help communicate the relevant benefits of the product or service, and set the stage for long-term competitive differentiation.
  • 5.
    naming/identity For Kimber America,Forward helped re-stage a struggling product introduction with a powerfully positioned name, audience-targeted identity, and concise, compelling message points. Kimber is now reaping the rewards of a runaway success in a completely new product category.
  • 6.
    naming/identity B2B products tendto be staid and unassuming, but Kodak needed a breakout for its new line of dry lab equipment. Forward’s solution included a meaningful name that conveniently abbreviated to a meaningful acronym (APEX), combined with bold symbology that graphically supported the telling of a complete story.
  • 7.
    packaging/promotion Nowhere does abrand become more experientially tangible than when it is manifested physically in packaging and printed media. From traditional retail to business-to-business communications, Forward helps maximize messaging effectiveness and sales performance. Our creative work breaks through the noise, but with a purpose and consistency that supports your overall business strategy. Whether a global portfolio communications strategy or a single brand launch or revitalization initiative, we help plan, develop, communicate, execute, and control each piece to maximize clarity, impact, and value.
  • 8.
    packaging/promotion Point of salecommunications have never been more important, particularly in categories where products are merchandised out of the box. For Kodak’s PLAYFULL video camera, the challenge was to tell a meaningful sharing story without undermining the well-crafted design of the product itself.
  • 9.
    packaging/promotion High end productsdrive more satisfaction when they are accompanied by high end packaging. A well thought out out-of-box experience combined with energetic graphics and targeted lifestyle imagery delivered just that for Kodak’s PLAYTOUCH video camera.
  • 10.
    packaging/promotion A simple, portablefan, featuring a decade old design, was given new life with a contemporary name and supporting graphics. Trade buyers loved it, and now the Chill Out compact fan is a staple in back-to-school shopping store displays.
  • 11.
    web/interactive It takes morethan the latest information technologies to deliver effective interactive solutions. Forward’s extensive human factors and branding experience ensures we deliver the very best solutions – audience centric and fully integrated with other brand and communications efforts.
  • 12.
    web/interactive When Bausch +Lomb developed a first-of-its-kind doctor / patient interaction app aimed to deepen relationships and make eye care easier for patients, they needed an equally innovative training tool for both internal sales and doctor's office staff members. To meet their needs, Forward developed a modular, iPad-optimized interactive guide. Accompanying leave behind loaded USBs and print materials rounded out the tangible experience.
  • 13.
    web/interactive The NASA AppHD invites you to discover a wealth of NASA information. From satellite tracking to live NASA TV, the app delivers an extensive selection of dynamically updated mission information, images, videos and Twitter feeds from NASA – right on your iPad.
  • 14.
    web/interactive By refining itslook and moving its website to an open content management system, Forward helped ConServe improve both its image and its ability to manage its own communications.
  • 15.
    We work forthe people behind these brands and many more...
  • 16.
    call us today! 585.872.9222 forwardbranding.com ©Forward Trademarks are properties of their respective owners.