Based in Rochester, NY with additional offices, Forward Branding is a strategic design firm specializing in branding, identity, web design, and packaging. Since 1990 they have produced award-winning work for clients in consumer and business markets. They focus on developing long-term relationships and helping clients improve communications through innovative identity management techniques.

1. Based in the Rochester, NY area,
with satellite offices serving New
York City and Silicon Valley,
Forward Branding is a strategic
design firm specializing in
branding and identity,
interactive development, and
package design systems.
Since 1990, we have been
producing market-winning work
about us that spans the globe in both the
direct-to-consumer and
business-to-business arenas.
We have grown our expertise
into long-term strategic
relationships, helping our clients
maximize communications
efforts with innovative identity
management techniques.
Creativity is table stakes.
Applying it masterfully is
priceless.

2. the difference is Forward Thinking The fuel for our longevity and
growth has always been a
combination of good people,
innovative ideas, great creative,
and satisfied clients.
You’ll find us:
Strategic – We plan to win, and
design to sell.
Innovative – We give you what
you ask for, and what you need.
Diligent – When we commit to
you, we deliver, without fail.
Competitive – We rise to all
challenges, and revel in your
success.
Positive – We work hard, and
enjoy the journey along the way.
Forward Thinking is more than
a catchphrase. It’s how we work.

3. naming/identity
web/interactive packaging/promotion
contact us

4. naming/identity
A well-managed brand can be a
company’s most valuable asset. And
visual identity is one of the most effective
means of growing this asset. Forward
helps you shape perceptions and
preference with identity systems that are
thoughtfully designed and intelligently
executed. Over time, the result is a more
powerful, meaningful image that can
deliver sustainable competitive
advantage.
Effective names are essential for
launching new products, technologies,
and market applications, since they can
create instant brand impact and visibility,
help communicate the relevant benefits
of the product or service, and set the
stage for long-term competitive
differentiation.

5. naming/identity
For Kimber America, Forward helped
re-stage a struggling product
introduction with a powerfully positioned
name, audience-targeted identity, and
concise, compelling message points.
Kimber is now reaping the rewards of a
runaway success in a completely new
product category.

6. naming/identity
B2B products tend to be staid and
unassuming, but Kodak needed a
breakout for its new line of dry lab
equipment. Forward’s solution included
a meaningful name that conveniently
abbreviated to a meaningful acronym
(APEX), combined with bold symbology
that graphically supported the telling of
a complete story.

7. packaging/promotion
Nowhere does a brand become more
experientially tangible than when it is
manifested physically in packaging and
printed media. From traditional retail to
business-to-business communications,
Forward helps maximize messaging
effectiveness and sales performance.
Our creative work breaks through the
noise, but with a purpose and
consistency that supports your overall
business strategy. Whether a global
portfolio communications strategy or a
single brand launch or revitalization
initiative, we help plan, develop,
communicate, execute, and control
each piece to maximize clarity, impact,
and value.

8. packaging/promotion
Point of sale communications have
never been more important,
particularly in categories where
products are merchandised out of the
box. For Kodak’s PLAYFULL video
camera, the challenge was to tell a
meaningful sharing story without
undermining the well-crafted design of
the product itself.

9. packaging/promotion
High end products drive more
satisfaction when they are
accompanied by high end packaging.
A well thought out out-of-box
experience combined with energetic
graphics and targeted lifestyle imagery
delivered just that for Kodak’s
PLAYTOUCH video camera.

10. packaging/promotion
A simple, portable fan, featuring a
decade old design, was given new life
with a contemporary name and
supporting graphics. Trade buyers
loved it, and now the Chill Out
compact fan is a staple in
back-to-school shopping store displays.

11. web/interactive
It takes more than the latest information
technologies to deliver effective
interactive solutions. Forward’s extensive
human factors and branding experience
ensures we deliver the very best
solutions – audience centric and fully
integrated with other brand and
communications efforts.

12. web/interactive
When Bausch + Lomb developed a
first-of-its-kind doctor / patient
interaction app aimed to deepen
relationships and make eye care easier
for patients, they needed an equally
innovative training tool for both internal
sales and doctor's office staff members.
To meet their needs, Forward developed
a modular, iPad-optimized interactive
guide. Accompanying leave behind
loaded USBs and print materials
rounded out the tangible experience.

13. web/interactive
The NASA App HD invites you to
discover a wealth of NASA information.
From satellite tracking to live NASA TV,
the app delivers an extensive selection of
dynamically updated mission information,
images, videos and Twitter feeds from
NASA – right on your iPad.

14. web/interactive
By refining its look and moving its
website to an open content management
system, Forward helped ConServe
improve both its image and its ability to
manage its own communications.

15. We work for the people behind these brands
and many more...

16. call us today!
585.872.9222
forwardbranding.com
© Forward
Trademarks are properties of their respective owners.