Presented at UXSG meetup #6 , 18th Sept 2013 at Microsoft office. Sharing the magic of LCSG, how it start, why it worked and what I learnt from LCSG

1. l o v e c y c l i n g s g

2. • Product designer in the IT/consumer industry
since 1998
• I work at Dell Experience Design Group as
Imaging(Biz printer) lead designer
• Co- founder of Lovecyclingsg – a SG cycling
community group
• I love bicycles and esp. the interaction with
people on the ground . It gives me a lot
insights and inspiration on design and life
• That’s my princess. She is 6 and her name is
Momo
About me

3. l o v e c y c l i n g s g
The LCSG group photo

4. Just normal folks who love to cycle

5. Places which meant something to you

6. This is no ordinary void deck….

7. Meeting people, young and old

8. No fixed start point. It changes every week

9. Sometimes we
get lost…

10. But eventually we will always find food!

11. How did it all started?

12. It’s wasn’t
about the bike

13. It’s was fish ball noodle

14. Slow down and “smell
the roses”

17. A pile of rusty memories

18. New old bike

19. LCSG 19 Sept 2010
Remembering National Stadium

20. Remembering National StadiumRemembering National Stadium

22. LCSG 19 Sept 2010
Remembering National Stadium

24. • 60++ riders attending the Sunday rides
• 20++ riders attending the weekday rides
• 100 – 200 attending the “epic”/ event rides
• 4500 Facebook members
• Super active FB page
Lovecyclingsg now
LCSG Forum
http://lovecyclingsg.niceboard.com/f10-lcsg-local-
rides-events

25. Lovecyclingsg Collaborate
Lovecyclingsg Treasure hunt

26. Lovecyclingsg Collaborate
Lovecyclingsg Night Round island

27. King of the hill

28. King of the hill
Lelong lelong

29. Lovecyclingsg Collaborate
• Nparks – PCN safety and workshop
• PUB – World Water day mass ride 2012,2013
• LBS (Local bicycle shop) – Bike service Workshop and product awareness

30. Lovecyclingsg Collaborate
• Nparks – PCN safety and workshop
• PUB – Sustainability and eco commute
• LBS (Local bicycle shop) – Workshop and product awareness
SG first Elevated Cycling bridge

31. Community design and make

32. Community self design and make
Gen 2 Batik/Food inspired

33. Community self design and make

34. Most often asked Question

35. Isn’t Cycling Dangerous?

36. I think so…
but Cycling is also
fun!
and we are doing
something about it
to make it safer

37. Inform
• Collaborative map on the
hazardous areas on cycling
• Accident Documentation
involving cyclists
• Agencies Contact list : Who to call
for what

38. Bike safety using Google maps

39. Measure road width and feedback to LTA

41. Educate
• Bike handling workshop (learn by
doing)
• Blog on best practices (what works
and keeps you safe)
• Bike servicing workshop

42. LCSG Bike safety workshop

43. Real riders sharing their learning's

44. LCSG Bike Servicing workshop

45. Learn by doing and getting dirty

46. All this from a non
organizational
Cycling group……

47. What I learnt from LCSG
And how this has influenced me in product , experience design

48. Why are you doing it?
# 1
People can see right thru you if u are doing it purely from a commercial
reason or advertising spin. It cannot just be about money.
LCSG works because it is for the riders by the riders. We do it because we
want to promote the love of cycling.

49. Clear messaging
“E. R. P”
Eat. Ride. Photo
# 2

50. Keep it real
# 3
Don’t be who you are not

51. Tell Stories
# 4
Start by telling yours and you will be surprised
how it can resonate with others

52. Kampong Spirit# 5
Creating a community needs effort and a lot of time. Sustaining one would
test your will and commitment.
You need time and you need “do-ers” Or Angels as I like to call them.

53. Come ride with me
Experience the magic of LCSG!

54. Thank you!