Abercrombie & Fitch Co. is an American retailer that sells casual clothing, fragrances, and accessories for men, women, and kids. Founded in 1892 as an outfitter of sporting and excursion goods, it closed in 1977 but was revived in 1978 when it was purchased and transformed into a lifestyle brand. According to its 2009 annual report, ANF has the highest profit margin in the industry compared to competitors like J. Crew, Gap, and American Eagle, demonstrating strong cost control. It sells through 209 suppliers during spring and fall seasons in its direct-to-consumer operations including stores and website.

1. Abercrombie & Fitch Co.Yang Han02/11/2011

2. Products

3. History 1892 elite outfitter of sporting and excursion goods1977 closed flagship store1978 name was revived1988 was sold to the clothing-chain operator

4. Income Statement（Chart From Annual Report 2009)

5. Financial positionProfit margin in the industry ANF 64.3% J. Crew 46.38% GAP 40.54% American Eagle 38.79%ANF has the best control over its costs compared to its competitors.

6. Management Information SystemRetail systemFinancial systemMerchandising system

7. Supply Chain & Selling Seasons209 supply vendorsSupplier product quality standardsSpring & fall selling seasons

8. MarketplaceDirect-to-consumer operationhttp://www.abercrombie.com/webapp/wcs/stores/servlet/home_10051_10901_-1In-store experience