This document provides guidance on the basic elements of an effective lead generation digital campaign, including welcoming potential customers and directing them to the appropriate channels, curating outstanding content, engaging in conversations of interest to gain followers, starting a movement to build a community, and using entertaining education to encourage sharing and gain followers.

1. DIGITAL FIRESTARTER
BASIC ELEMENTS OF A LEAD GENERATION DIGITAL CAMPAIGN

2. CLIENT
WELCOME - WHICH CHANNEL DO YOU WANT TO VISIT US @?

3. CONTENT
CURATION IS KEY, MAKE AN OUTSTANDING POINT!

4. CONVERSATION
ENGAGE OR EMBRACE TOPICS OF INTEREST AT GIVERS GAIN

5. COMMUNITY
HOW TO START THE MOVEMENT AND CREATE YOUR COMMUNITY- TRIBALIZING

6. EDUTAINMENT
INNOVATIVE SOCIAL COLLABORATION - TO SHARE IS TO GAIN