The document discusses the concept of open innovation, emphasizing that while individual ideas are important, successful entrepreneurship relies more on effective execution and collaboration. It acknowledges that companies, regardless of size, increasingly depend on varied forms of collaboration throughout the innovation lifecycle. The text encourages reflection on the effectiveness and benefits of collaborative practices in innovation.

1. Open Innovation: it’s (not) complicated!
Christian De Neef
Fast Track Consulting – Brussels

2. Innovate all by yourself?
Nearly every successful business started
with an individual with an innovative,
original idea - look at Amazon, Apple, Dell,
Microsoft, Starbucks, Zappos, …

3. Where do we get our
ideas?
Innovative ideas come to us (me) while we
shower - a moment with ourselves…

4. Where do we get our
ideas?
Maybe that shower is a walk on the beach,
climbing a mountain, or reading the text on
the cereal packaging for the 335th time!

5. Unfortunately,
Innovative ideas alone
don’t make for successful
entrepreneurship…

6. It’s not (only) the idea that
makes the difference
(remember, we’re 7 billion out there)
It’s (mostly) execution!

7. These days, no one goes alone
(not the small guys, not even the largest corporations)
Everyone collaborates!

8. Are we doing things right?
Are we doing the right things?
Launch Ideation
Design
Develop
ment
Coproduction
Crowdsourcing
Cocreation
Prototyping
User panels
Social Media
Are we getting things done?
Are we reaping the benefits?
Open Innovation lifecycle

9. There are many opportunities for
collaboration along the
innovation lifecycle…
You’re not single/on your own
You’re not in a (stable) relationship
But it’s NOT complicated!