Presentation of Ricardo Leiva, member of the Media Management Department of the University of Navarra, in the Summer School of the European Media Management Association
Introducción to the 2010 Business Communication CourseRicardo Leiva
This document summarizes a presentation on business communication. It discusses the importance of effective communication for companies and professionals. It provides guidelines for analyzing communication situations, developing clear and concise messages, and choosing the appropriate channel. The presentation emphasizes substantiative content and practical exercises to help students improve their business communication skills.
Designing a Business Communication PlanRicardo Leiva
The document provides tips for effective business communication, including planning, writing, and revising documents. It emphasizes analyzing the audience, gathering relevant information, and organizing content. It also stresses the importance of revision, including evaluating the document against goals and feedback. Additional tips include maintaining a positive tone, focusing on reader benefits, and using an honest but diplomatic style when conveying negative information.
The document discusses potential solutions to the complex issue of whether lack of parenting skills can lead to child abuse and neglect. A group analyzed this issue and proposed three main solutions: 1) Further educating parents, teachers, and caregivers about warning signs through additional programs. 2) Better educating healthcare professionals to recognize signs of abuse. 3) Improving Children's Protective Services through reputation management and adding case workers. The group felt that education was the highest priority and most discussed solution across all sources analyzed. Improving awareness of child abuse and available resources through education programs was seen as key to addressing this complex social issue.
This document provides a group event project plan for a proposed "Go Online Conference" targeting small and medium sized businesses in the UK. It includes an executive summary outlining the conference goals and feasibility. The operations, finance, and marketing plans are then analyzed in detail. The operations section describes the location, venue, date, and guest speakers. The finance plan includes a proposed budget, profit/loss statement, break-even analysis, and cash flow forecast indicating the conference is expected to be profitable. The marketing plan discusses the target market segmentation and promotional strategies that will be implemented. Overall the document presents a well-researched and feasible event project plan for the proposed conference.
The project resource plan summarizes the resources needed for the Bish Family Kitchen Remodel project overseen by Brian Bish. It identifies the project team members and their roles. Equipment, facilities, materials, and services are outlined along with estimated costs. A staffing plan details the number of personnel needed monthly by skill level. Contractors may be needed for cabinets, plumbing, countertops, and appliances. The plan is signed by the project team, agreeing to the outlined resources.
This document summarizes the life of a farmer in Xiao Kunshan village located approximately 60 miles from Shanghai, China. The farmer has worked as a farmer for nearly 40 years to support his family of four children and wife of 35 years. While their well-being has improved over time, they still lack necessities like healthcare and sufficient farming land. Technological advances in recent years have brought cable TV, phones, and internet access to the village, improving lives while maintaining cultural traditions. The farmer worries about a shortage of farming land and lack of healthcare for his family as industrialization increases.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
European Media Management Association Summer SchoolRicardo Leiva
This document summarizes the business models of The Wall Street Journal and The Financial Times for selling online news content. It discusses how both newspapers have developed profitable freemium and metered models. The Wall Street Journal offers a free version with some content and a paid premium version with full access. The Financial Times offers various metered subscription plans that allow access to a certain number of articles per month. Both newspapers have been successful with these models, with over 1 million paid subscribers between them.
Introducción to the 2010 Business Communication CourseRicardo Leiva
This document summarizes a presentation on business communication. It discusses the importance of effective communication for companies and professionals. It provides guidelines for analyzing communication situations, developing clear and concise messages, and choosing the appropriate channel. The presentation emphasizes substantiative content and practical exercises to help students improve their business communication skills.
Designing a Business Communication PlanRicardo Leiva
The document provides tips for effective business communication, including planning, writing, and revising documents. It emphasizes analyzing the audience, gathering relevant information, and organizing content. It also stresses the importance of revision, including evaluating the document against goals and feedback. Additional tips include maintaining a positive tone, focusing on reader benefits, and using an honest but diplomatic style when conveying negative information.
The document discusses potential solutions to the complex issue of whether lack of parenting skills can lead to child abuse and neglect. A group analyzed this issue and proposed three main solutions: 1) Further educating parents, teachers, and caregivers about warning signs through additional programs. 2) Better educating healthcare professionals to recognize signs of abuse. 3) Improving Children's Protective Services through reputation management and adding case workers. The group felt that education was the highest priority and most discussed solution across all sources analyzed. Improving awareness of child abuse and available resources through education programs was seen as key to addressing this complex social issue.
This document provides a group event project plan for a proposed "Go Online Conference" targeting small and medium sized businesses in the UK. It includes an executive summary outlining the conference goals and feasibility. The operations, finance, and marketing plans are then analyzed in detail. The operations section describes the location, venue, date, and guest speakers. The finance plan includes a proposed budget, profit/loss statement, break-even analysis, and cash flow forecast indicating the conference is expected to be profitable. The marketing plan discusses the target market segmentation and promotional strategies that will be implemented. Overall the document presents a well-researched and feasible event project plan for the proposed conference.
The project resource plan summarizes the resources needed for the Bish Family Kitchen Remodel project overseen by Brian Bish. It identifies the project team members and their roles. Equipment, facilities, materials, and services are outlined along with estimated costs. A staffing plan details the number of personnel needed monthly by skill level. Contractors may be needed for cabinets, plumbing, countertops, and appliances. The plan is signed by the project team, agreeing to the outlined resources.
This document summarizes the life of a farmer in Xiao Kunshan village located approximately 60 miles from Shanghai, China. The farmer has worked as a farmer for nearly 40 years to support his family of four children and wife of 35 years. While their well-being has improved over time, they still lack necessities like healthcare and sufficient farming land. Technological advances in recent years have brought cable TV, phones, and internet access to the village, improving lives while maintaining cultural traditions. The farmer worries about a shortage of farming land and lack of healthcare for his family as industrialization increases.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
European Media Management Association Summer SchoolRicardo Leiva
This document summarizes the business models of The Wall Street Journal and The Financial Times for selling online news content. It discusses how both newspapers have developed profitable freemium and metered models. The Wall Street Journal offers a free version with some content and a paid premium version with full access. The Financial Times offers various metered subscription plans that allow access to a certain number of articles per month. Both newspapers have been successful with these models, with over 1 million paid subscribers between them.
This document provides an overview of changes in the global market environment and the new challenges they present for global marketers. It discusses the shift from domestic to international to global marketing approaches. Key changes discussed include the rise of new economic powers like China and India, changing consumer demographics and expectations, new technologies, and increased transparency. The document also covers the global economic crisis beginning in 2008 and issues like climate change. It argues that marketers must develop new strategies to engage time-poor and value-conscious consumers in this volatile environment.
Spain has experienced significant political and economic changes over the centuries. It was once a powerful empire but lost global influence after defeats in the 19th century. The country experienced a civil war in the 1930s and dictatorship under Franco until 1975. Today Spain has a parliamentary monarchy and economy focused on services, tourism, and exports. While internet usage and e-commerce are growing, high unemployment remains a challenge.
While studying abroad in Prague, Spain was going through an economic "crisis" and the EU called for a bailout. This presentation talks about how the media covers Spain's failing economy.
Advertising and Economic Development by Oyin OludipeOyin Oludipe
This document discusses the history and economic impact of advertising in Nigeria. It begins by outlining the origins of Nigerian advertising in 1859 with the establishment of "Iwe Iroyin Fun Awon Egba" by Reverend Henry Townsend to advertise goods and services. The document then explains how advertising can expand product awareness and demand, boost production and supply, industrialize the economy by providing jobs, and spur various sector activities like manufacturing. In conclusion, it maintains that advertising's economic influence can be progressively measured by assessing its functions in promoting products, stimulating industrialization, and evaluating its outcomes and impacts on consumer options, national GDP, and overall economic development.
Ivo Pezzuto on the EU integration Process: "More Catalonias to Come. Spain a ...Dr. Ivo Pezzuto
It is a system that rewards the most competitive countries such The Eurozone is an economic area and its closer integration rewards the stronger and more competitive economies while it penalizes the weaker ones without mechanism of stronger integration, risk sharing, social cohesion, fiscal transfer, and the effective implementation of structural reforms to boost the weaker countries level of productivity and competitiveness.
The document discusses the evolution of journalism and technology and their relationship. It outlines the historical roles of journalism from the 4th estate to today's 5th estate of non-traditional media. Technology has also evolved rapidly due to Moore's Law and taken on an increasingly important role in daily life. The internet has enabled new forms of communication and collaboration. These changes have disrupted the traditional news media business model and led news to shift from products to services across multiple online contexts.
Catalonia Through the Eyes of the International Media (IT InTransit #12)Miqui Mel
This article summarizes an editorial about how Catalonia has gained significant attention from the international media in recent months. It discusses how Catalonia went from rarely being mentioned to making front pages of influential newspapers. The massive pro-independence demonstration on September 11, 2012 was a turning point that international journalists took notice of. In the following months, dozens of foreign correspondents reported from Catalonia, providing a more balanced perspective on the situation compared to Spanish media. As a result, more international coverage has been published on Catalonia in the past three months than the past three decades. The strong opposition from Madrid has also kept the issue in the headlines.
The document summarizes key aspects of the Spanish media system. It describes the transition to democracy in 1978 and the relationship between media and politics. It also outlines the major newspapers, television channels, radio stations and their ownership. The internet is growing in Spain, with influential blogs and studies measuring online audiences.
The document discusses the transition of print media to digital and multimedia formats. It notes that newsrooms will need to focus on stories rather than specific production formats. It also discusses the rise of new media like blogs, podcasts, social networking and user-generated content. Overall media usage and time spent with different mediums is increasing as people engage with multiple formats simultaneously.
The Dot-Com boom fueled the 2000 budget surpluses. Will AI help or hinder?Paul H. Carr
The document discusses how the Dot-Com boom of the late 1990s contributed to US budget surpluses from 1998-2001 by fueling economic growth. It also examines how artificial intelligence could both help and hinder the economy in the future. It may increase productivity but displace many workers, potentially exacerbating income inequality. Suggested solutions include developing more creative education to make workers "robot-proof," implementing "trickle up" economic policies, and following Europe's example of higher taxes coupled with greater income equality.
The document summarizes the history and current state of media in Spain. It discusses how Spain transitioned to democracy in 1978 and now has a liberal democracy, though the media still has strong ties to the political establishment. It outlines the public broadcasting system and describes the major newspapers, television stations, and radio stations in Spain. It also analyzes trends in the industry like consolidation of media groups, the rise of digital media, and the financial challenges many groups face.
The document provides biographical information about Brian David Butler, an international finance professor and guest lecturer. It outlines his educational and professional background, including having taught at universities in Miami, New York City, and currently in Recife, Brazil. It also notes that he founded the economics website GloboTrends and has traveled extensively in regions including Europe, Asia, Latin America, and North America.
Free markets are based on minimal government intervention and allow private individuals and businesses to freely transact. However, the Great Depression showed some pitfalls of free markets. First, the focus on profits can lead businesses to neglect public safety. Second, wealth is unequally distributed with few wealthy and many in poverty. Third, overproduction can occur as workers are underpaid to buy back what they produce, leading to unused industrial capacity and growing unemployment even as needs go unmet.
The document provides an introduction and travel advice for Barcelona, Catalonia, Spain. It discusses several highlights for visitors including La Pedrera by Antoni Gaudi, La Sagrada Familia church, and Casa Batllo, also designed by Gaudi. The document recommends seeing these sites, especially La Pedrera at night and from the roof, and emphasizes eating tapas in Barcelona. It encourages visiting within one afternoon the sites near the Forum-Nexus hotel.
The 2008–2014 Spanish financial crisis began as part of the world Late-2000s financial crisis and continued as part of the European sovereign debt crisis. In Spain, the crisis was generated by long-term loans, the building market crash, which included the bankruptcy of major companies, and a particularly severe increase in unemployment, which rose to 29.16% by April 2013. - Wikipedia
The document discusses the growing market of older consumers and recommendations for engaging them effectively. It notes that older adults currently spend over £97 billion annually and will account for 25% of the consumer market by 2030. However, many companies ignore or stereotype older adults, missing business opportunities. The document provides dos and don'ts, advising companies to consider older adults' diverse needs and interests, understand barriers beyond money, and ensure accessibility through inclusive design and good customer service.
Here are some key points to consider in analysing this media text:
1. The text aims to meet audience expectations of entertainment and sensationalism typical of tabloid newspapers. Stories focus on celebrity gossip, sensational crimes and controversies rather than in-depth news.
2. Tabloid style uses eye-catching headlines, images and short snippets to grab attention. Stories are simplified with an informal tone. Celebrity gossip offers vicarious pleasure and distraction from readers' own lives. Sensational stories satisfy curiosity about crime and controversy.
3. As a commercial enterprise, the paper prioritises profit over impartial facts. Stories are selected based on likely popularity rather than importance. Advertising also influences content choices.
4
This document provides a marketing plan for The Economist to attract more female subscribers. It begins with an analysis of The Economist brand and the market challenges it faces in declining print readership. Research found that women associate The Economist with business and money. The plan's objectives are to increase the percentage of female subscribers from 29% to 40% by attracting women ages 24-35. The acquisition strategy involves targeting curious, passionate women through digital campaigns. Key tactics include positioning The Economist as satisfying the naturally curious and championing progressiveness. The plan also outlines communication, creative execution, budget allocation, and metrics for measuring success.
1. Module II of the course covers international business theories and trade policy, including mercantilism, absolute advantage theory, comparative cost theory, Hecksher-Ohlin theory, and product cycle theory. It also covers instruments of trade policy such as tariffs, subsidies, import quotas, and anti-dumping policies.
2. Mercantilism held that nations benefit from accumulating gold and silver, and advocated for government regulation of international trade to generate wealth. Absolute advantage theory proposed that nations specialize in goods they can produce at lower absolute costs.
3. Comparative cost theory built on this by arguing that nations can both benefit from trade even if one has an absolute advantage in all goods, by
Youngest c m in India- Pema Khandu BiographyVoterMood
Pema Khandu, born on August 21, 1979, is an Indian politician and the Chief Minister of Arunachal Pradesh. He is the son of former Chief Minister of Arunachal Pradesh, Dorjee Khandu. Pema Khandu assumed office as the Chief Minister in July 2016, making him one of the youngest Chief Ministers in India at that time.
This document provides an overview of changes in the global market environment and the new challenges they present for global marketers. It discusses the shift from domestic to international to global marketing approaches. Key changes discussed include the rise of new economic powers like China and India, changing consumer demographics and expectations, new technologies, and increased transparency. The document also covers the global economic crisis beginning in 2008 and issues like climate change. It argues that marketers must develop new strategies to engage time-poor and value-conscious consumers in this volatile environment.
Spain has experienced significant political and economic changes over the centuries. It was once a powerful empire but lost global influence after defeats in the 19th century. The country experienced a civil war in the 1930s and dictatorship under Franco until 1975. Today Spain has a parliamentary monarchy and economy focused on services, tourism, and exports. While internet usage and e-commerce are growing, high unemployment remains a challenge.
While studying abroad in Prague, Spain was going through an economic "crisis" and the EU called for a bailout. This presentation talks about how the media covers Spain's failing economy.
Advertising and Economic Development by Oyin OludipeOyin Oludipe
This document discusses the history and economic impact of advertising in Nigeria. It begins by outlining the origins of Nigerian advertising in 1859 with the establishment of "Iwe Iroyin Fun Awon Egba" by Reverend Henry Townsend to advertise goods and services. The document then explains how advertising can expand product awareness and demand, boost production and supply, industrialize the economy by providing jobs, and spur various sector activities like manufacturing. In conclusion, it maintains that advertising's economic influence can be progressively measured by assessing its functions in promoting products, stimulating industrialization, and evaluating its outcomes and impacts on consumer options, national GDP, and overall economic development.
Ivo Pezzuto on the EU integration Process: "More Catalonias to Come. Spain a ...Dr. Ivo Pezzuto
It is a system that rewards the most competitive countries such The Eurozone is an economic area and its closer integration rewards the stronger and more competitive economies while it penalizes the weaker ones without mechanism of stronger integration, risk sharing, social cohesion, fiscal transfer, and the effective implementation of structural reforms to boost the weaker countries level of productivity and competitiveness.
The document discusses the evolution of journalism and technology and their relationship. It outlines the historical roles of journalism from the 4th estate to today's 5th estate of non-traditional media. Technology has also evolved rapidly due to Moore's Law and taken on an increasingly important role in daily life. The internet has enabled new forms of communication and collaboration. These changes have disrupted the traditional news media business model and led news to shift from products to services across multiple online contexts.
Catalonia Through the Eyes of the International Media (IT InTransit #12)Miqui Mel
This article summarizes an editorial about how Catalonia has gained significant attention from the international media in recent months. It discusses how Catalonia went from rarely being mentioned to making front pages of influential newspapers. The massive pro-independence demonstration on September 11, 2012 was a turning point that international journalists took notice of. In the following months, dozens of foreign correspondents reported from Catalonia, providing a more balanced perspective on the situation compared to Spanish media. As a result, more international coverage has been published on Catalonia in the past three months than the past three decades. The strong opposition from Madrid has also kept the issue in the headlines.
The document summarizes key aspects of the Spanish media system. It describes the transition to democracy in 1978 and the relationship between media and politics. It also outlines the major newspapers, television channels, radio stations and their ownership. The internet is growing in Spain, with influential blogs and studies measuring online audiences.
The document discusses the transition of print media to digital and multimedia formats. It notes that newsrooms will need to focus on stories rather than specific production formats. It also discusses the rise of new media like blogs, podcasts, social networking and user-generated content. Overall media usage and time spent with different mediums is increasing as people engage with multiple formats simultaneously.
The Dot-Com boom fueled the 2000 budget surpluses. Will AI help or hinder?Paul H. Carr
The document discusses how the Dot-Com boom of the late 1990s contributed to US budget surpluses from 1998-2001 by fueling economic growth. It also examines how artificial intelligence could both help and hinder the economy in the future. It may increase productivity but displace many workers, potentially exacerbating income inequality. Suggested solutions include developing more creative education to make workers "robot-proof," implementing "trickle up" economic policies, and following Europe's example of higher taxes coupled with greater income equality.
The document summarizes the history and current state of media in Spain. It discusses how Spain transitioned to democracy in 1978 and now has a liberal democracy, though the media still has strong ties to the political establishment. It outlines the public broadcasting system and describes the major newspapers, television stations, and radio stations in Spain. It also analyzes trends in the industry like consolidation of media groups, the rise of digital media, and the financial challenges many groups face.
The document provides biographical information about Brian David Butler, an international finance professor and guest lecturer. It outlines his educational and professional background, including having taught at universities in Miami, New York City, and currently in Recife, Brazil. It also notes that he founded the economics website GloboTrends and has traveled extensively in regions including Europe, Asia, Latin America, and North America.
Free markets are based on minimal government intervention and allow private individuals and businesses to freely transact. However, the Great Depression showed some pitfalls of free markets. First, the focus on profits can lead businesses to neglect public safety. Second, wealth is unequally distributed with few wealthy and many in poverty. Third, overproduction can occur as workers are underpaid to buy back what they produce, leading to unused industrial capacity and growing unemployment even as needs go unmet.
The document provides an introduction and travel advice for Barcelona, Catalonia, Spain. It discusses several highlights for visitors including La Pedrera by Antoni Gaudi, La Sagrada Familia church, and Casa Batllo, also designed by Gaudi. The document recommends seeing these sites, especially La Pedrera at night and from the roof, and emphasizes eating tapas in Barcelona. It encourages visiting within one afternoon the sites near the Forum-Nexus hotel.
The 2008–2014 Spanish financial crisis began as part of the world Late-2000s financial crisis and continued as part of the European sovereign debt crisis. In Spain, the crisis was generated by long-term loans, the building market crash, which included the bankruptcy of major companies, and a particularly severe increase in unemployment, which rose to 29.16% by April 2013. - Wikipedia
The document discusses the growing market of older consumers and recommendations for engaging them effectively. It notes that older adults currently spend over £97 billion annually and will account for 25% of the consumer market by 2030. However, many companies ignore or stereotype older adults, missing business opportunities. The document provides dos and don'ts, advising companies to consider older adults' diverse needs and interests, understand barriers beyond money, and ensure accessibility through inclusive design and good customer service.
Here are some key points to consider in analysing this media text:
1. The text aims to meet audience expectations of entertainment and sensationalism typical of tabloid newspapers. Stories focus on celebrity gossip, sensational crimes and controversies rather than in-depth news.
2. Tabloid style uses eye-catching headlines, images and short snippets to grab attention. Stories are simplified with an informal tone. Celebrity gossip offers vicarious pleasure and distraction from readers' own lives. Sensational stories satisfy curiosity about crime and controversy.
3. As a commercial enterprise, the paper prioritises profit over impartial facts. Stories are selected based on likely popularity rather than importance. Advertising also influences content choices.
4
This document provides a marketing plan for The Economist to attract more female subscribers. It begins with an analysis of The Economist brand and the market challenges it faces in declining print readership. Research found that women associate The Economist with business and money. The plan's objectives are to increase the percentage of female subscribers from 29% to 40% by attracting women ages 24-35. The acquisition strategy involves targeting curious, passionate women through digital campaigns. Key tactics include positioning The Economist as satisfying the naturally curious and championing progressiveness. The plan also outlines communication, creative execution, budget allocation, and metrics for measuring success.
1. Module II of the course covers international business theories and trade policy, including mercantilism, absolute advantage theory, comparative cost theory, Hecksher-Ohlin theory, and product cycle theory. It also covers instruments of trade policy such as tariffs, subsidies, import quotas, and anti-dumping policies.
2. Mercantilism held that nations benefit from accumulating gold and silver, and advocated for government regulation of international trade to generate wealth. Absolute advantage theory proposed that nations specialize in goods they can produce at lower absolute costs.
3. Comparative cost theory built on this by arguing that nations can both benefit from trade even if one has an absolute advantage in all goods, by
Similar to European Media Management Association (20)
Youngest c m in India- Pema Khandu BiographyVoterMood
Pema Khandu, born on August 21, 1979, is an Indian politician and the Chief Minister of Arunachal Pradesh. He is the son of former Chief Minister of Arunachal Pradesh, Dorjee Khandu. Pema Khandu assumed office as the Chief Minister in July 2016, making him one of the youngest Chief Ministers in India at that time.
केरल उच्च न्यायालय ने 11 जून, 2024 को मंडला पूजा में भाग लेने की अनुमति मांगने वाली 10 वर्षीय लड़की की रिट याचिका को खारिज कर दिया, जिसमें सर्वोच्च न्यायालय की एक बड़ी पीठ के समक्ष इस मुद्दे की लंबित प्रकृति पर जोर दिया गया। यह आदेश न्यायमूर्ति अनिल के. नरेंद्रन और न्यायमूर्ति हरिशंकर वी. मेनन की खंडपीठ द्वारा पारित किया गया
13062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
Essential Tools for Modern PR Business .pptxPragencyuk
Discover the essential tools and strategies for modern PR business success. Learn how to craft compelling news releases, leverage press release sites and news wires, stay updated with PR news, and integrate effective PR practices to enhance your brand's visibility and credibility. Elevate your PR efforts with our comprehensive guide.
1. The Value of Economic Information: Business Models to Sell Online Contents and the Image of Spain in WSJ and FT Ricardo Leiva University of Navarra Pamplona, Spain
2. 1. The economic nature of information 2. Two alternative business models: WSJ and FT 3. The experience and the value of WSJ and FT for Spanish readers
3.
4.
5.
6.
7.
8.
9.
10.
11.
12. 1. The economic nature of information 2. Two great brands with alternative business models: WSJ and FT 3. The experience and the value of WSJ and FT to a Spanish reader
13.
14.
15.
16.
17.
18.
19.
20. 1. The economic nature of information 2. Two great brands with alternative business models: WSJ and FT 3. The experience and the value of WSJ and FT to a Spanish reader
21.
22. 9. THE SPANISH EXPERIENCE “ Spain is an over performing economy with a sound fiscal position”