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The Value of Economic Information: Business Models to Sell Online Contents and the Image of Spain in WSJ and FT Ricardo Leiva University of Navarra  Pamplona, Spain
1. The economic nature of  information 2. Two alternative business  models: WSJ and FT  3. The experience and the  value of WSJ and FT for  Spanish readers
[object Object],[object Object],2. THE INFORMATION IS A VALUABLE RESOURCE
[object Object],[object Object],1. THE ECONOMIC NATURE OF INFORMATION
[object Object],[object Object],1. THE ECONOMIC NATURE OF INFORMATION
[object Object],[object Object],1. THE ECONOMIC NATURE OF INFORMATION
[object Object],[object Object],[object Object],1. THE ECONOMIC NATURE OF INFORMATION
3. AN ATTENTION GOOD ,[object Object],[object Object],[object Object]
3. AN ATTENTION GOOD ,[object Object],[object Object]
4. A DUAL PRODUCT ,[object Object],[object Object]
5. A INFERIOR GOOD? ,[object Object],[object Object],[object Object]
1. The economic nature of  information  2. Two great brands with  alternative business  models: WSJ and FT  3. The experience and the  value of WSJ and FT to a  Spanish reader
8.   ALTERNATIVE BUSINESS MODELS ,[object Object],[object Object],[object Object]
8.   ALTERNATIVE BUSINESS MODELS ,[object Object],[object Object]
8.   ALTERNATIVE BUSINESS MODELS ,[object Object],[object Object]
8.   ALTERNATIVE BUSINESS MODELS ,[object Object],[object Object],[object Object]
8.   ALTERNATIVE BUSINESS MODELS ,[object Object],[object Object],[object Object],[object Object],[object Object]
8.   ALTERNATIVE BUSINESS MODELS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
8.   ALTERNATIVE BUSINESS MODELS ,[object Object],[object Object],[object Object],[object Object]
1. The economic nature of  information  2. Two great brands with  alternative business  models: WSJ and FT  3. The experience and the  value of WSJ and FT to a  Spanish reader
9. THE SPANISH EXPERIENCE ,[object Object],[object Object],[object Object],[object Object],[object Object]
9. THE SPANISH EXPERIENCE  “ Spain is an over performing economy with a sound fiscal position”
9. THE SPANISH EXPERIENCE
9. THE SPANISH EXPERIENCE
9. THE SPANISH EXPERIENCE
9. THE SPANISH EXPERIENCE
9. THE SPANISH EXPERIENCE
9. THE SPANISH EXPERIENCE ,[object Object],[object Object],[object Object],[object Object]
9. THE SPANISH EXPERIENCE
9. THE SPANISH EXPERIENCE
9. THE SPANISH EXPERIENCE
9. THE SPANISH EXPERIENCE
9. THE SPANISH EXPERIENCE ,[object Object],[object Object],[object Object]

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European Media Management Association

  • 1. The Value of Economic Information: Business Models to Sell Online Contents and the Image of Spain in WSJ and FT Ricardo Leiva University of Navarra Pamplona, Spain
  • 2. 1. The economic nature of information 2. Two alternative business models: WSJ and FT 3. The experience and the value of WSJ and FT for Spanish readers
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. 1. The economic nature of information 2. Two great brands with alternative business models: WSJ and FT 3. The experience and the value of WSJ and FT to a Spanish reader
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. 1. The economic nature of information 2. Two great brands with alternative business models: WSJ and FT 3. The experience and the value of WSJ and FT to a Spanish reader
  • 21.
  • 22. 9. THE SPANISH EXPERIENCE “ Spain is an over performing economy with a sound fiscal position”
  • 23. 9. THE SPANISH EXPERIENCE
  • 24. 9. THE SPANISH EXPERIENCE
  • 25. 9. THE SPANISH EXPERIENCE
  • 26. 9. THE SPANISH EXPERIENCE
  • 27. 9. THE SPANISH EXPERIENCE
  • 28.
  • 29. 9. THE SPANISH EXPERIENCE
  • 30. 9. THE SPANISH EXPERIENCE
  • 31. 9. THE SPANISH EXPERIENCE
  • 32. 9. THE SPANISH EXPERIENCE
  • 33.