This document discusses using A/B testing to analyze a competitor's website testing strategy. It explains that A/B testing involves testing different versions of website elements like messages, pricing, or images to see which performs best. The tool described allows users to automatically track a competitor's A/B testing variants over time through visual timelines and email alerts of new tests. It provides step-by-step instructions for setting up monitoring of specific areas of a competitor's website through the tool.

1. Decode your competitors A/B testing
strategy
@RivalfoxCI
https://www.rivalfox.com
03-15-2014

2. WHAT’S A/B TESTING?
A/B testing is a very simple way to test changes on your website and
identify which one produce best results

3. WHY CARE ABOUT
COMPETITOR’S
A/B TESTING?

4. 3 things you can
identify

5. Identify what works
for them
a.k.a. the winners.
1

6. Helps you understand
what kind of language
they are using.
2

7. Learn how many
experiments
they run.
3

8. We don’t have time to
create all that tables.
Experiment Nr. Message Date
1 Competitor’s Message A 02-03-2014
2 Competitor’s Message B 05-03-2014
3 Competitor’s Message C 08-03-2014

9. And we live in a visual world.
1 2
1
2
3

10. Rivalfox automatically keeps track of
Title
Call To Action
Pricing
Input Fields
Pictures
Full Webpage
and saves it in a visual timeline.

11. So you’ll get 3
things...

12. Automated around the clock
monitoring and recognition

13. Visual A/B Testing history timeline

14. Email notification on new variants

15. How to use our
A/B Tracking?

16. Click on any competitor and
click on “Add Webpage”
1

17. After you entered a website you want
to monitor you should click on
“Portion of Webpage” to be able to
choose a specific area.
2

18. Now you can choose the specific area you want
to be monitored with a simple drag & drop and
name the specific area the way you would like
it to appear in your email report.
3

19. THANK YOU.
Congrats for making it so far.
We would like to hear your feedback or questions:
ideas@rivalfox.com