Netflix JavaScript Talks - Scaling A/B Testing on Netflix.com with Node.jsChris Saint-Amant
At Netflix we run hundreds of A/B tests every year. Maintaining multivariate experiences quickly adds strain to any UI engineering team. In this talk, Alex Liu and Micah Ransdell explore the patterns we’ve built in Node.js to tame this beast - ultimately enabling quick feature development and rapid test iteration on our service used by over 50 million people around the world.
A primer on AB testing and it's application in ecommerce. A necessary tool in every product manager's arsenal. Covers the principles behind setting up a good test and the statistical tools required to analyze results.
Netflix JavaScript Talks - Scaling A/B Testing on Netflix.com with Node.jsChris Saint-Amant
At Netflix we run hundreds of A/B tests every year. Maintaining multivariate experiences quickly adds strain to any UI engineering team. In this talk, Alex Liu and Micah Ransdell explore the patterns we’ve built in Node.js to tame this beast - ultimately enabling quick feature development and rapid test iteration on our service used by over 50 million people around the world.
A primer on AB testing and it's application in ecommerce. A necessary tool in every product manager's arsenal. Covers the principles behind setting up a good test and the statistical tools required to analyze results.
The top reasons and solutions for not getting value out of your AB tests - some practical tips for designing insightful and correctly instrumented test
Apresentação referente aos estudos e desenvolvimento de uma ferramenta para teste AB, onde foi abordado todo o processo de pesquisa, criação e desenvolvimento. o time para o desenvolvimento desta ferramenta foi constituído por um profissional em Front-end, Back-end e um UX designer.
Esta ferramenta foi desenvolvida para a empresa SoftExpert.
A/B Testing best practices from strategic vision to operational considerations to communication and finally expectations management. We need to adhere to fundamental project management, technology, statistical, experimental design, UX Design, Customer Relationship, business and data principles to ensure that the insights and hence the decision is as trustworthy as possible.
Big Data Is Not the Insight: The Language Of Discovery: Joe Lamantia
Designing Effective Search and Discovery Experiences for the Enterprise, Using the Language of Discovery
The oncoming tidal wave of Big Data, with its rapidly evolving ecosystem of multi-channel information saturated environments and services, brings profound challenges and opportunities for the design of effective user experiences that UX practitioners are just beginning to engage with in a meaningful fashion. In this coming Age of Insight, 'discovery' is not only the purview of specialized Data Scientists who create exotic visualizations of massive data sets, it is a fundamental category of human activity that is essential to everyday interactions between people, resources, and environments. Search is the gateway to discovery, and thus is indispensable as a capability.
To provide architects and designers with an effective starting point for creating satisfying search and discovery experiences this session presents a simple analytical and generative vocabulary for understanding how people conduct the broad range of discovery activities necessary in the information-permeated enterprise, and defining the search experiences they need.
Specifically, this session will present:
A simple, research-derived language for describing search and discovery needs and activities that spans domains, environments, media, and user types
Observed and reusable patterns of discovery activities in individual and collaborative settings
A practical model that defines actionable patterns of information engagement throughout the enterprise
Examples of the architecture of successful discovery experiences at small and large scales
A vocabulary and perspective for discovery as a critical individual and organizational capability
Guidance on using this vocabulary to drive large scale IT portfolio management as well as the design of individual search solutions
Ask any CEO what they want from their marketing team and they'll all say the same thing: growth. But with so many different things you could do, how do you know what you should do to unlock new growth?
The answers you're looking for are hiding in your data. In this presentation we'll cover exactly how you can analyze your data to uncover new growth opportunities and achieve your goals.
You'll learn how to:
Slice your data to find new growth opportunities
Validate ideas with simple tests before committing to expensive initiatives
Use data to drive product changes that maximize growth
You'll see real-world examples of how the growth teams at Airbnb, GrowthHackers and Facebook use this same process to unlock new growth from smart data insights.
Data Storytelling: The only way to unlock true insight from your dataBright North
Data visualisation is failing. Many businesses are relying on tools like Excel and PowerPoint to deliver an engaging data story without first establishing the plot. Bright North's latest whitepaper explains why Data Storytelling is the only way to unlock true insight from your data and lists five steps you can take to give your data story a happy ending.
We are bombarded with 174 newspapers worth of information each day and in order to get your message to cut through the noise, you need to be simple to understand, provide value, and if possible, evoke an emotional response. By combining hard data with beautiful visuals, you have a fighting chance to stand out. As my good friend Joe Chernov likes to say: "The secret to breaking through a noisy landscape isn't more noise. It is sounding different."
What's more, there is a high likelihood that you will have a lot of fun in the process. Heck, I would even argue you will feel actual JOY. Why? By returning to the basics of storytelling, you are tapping into the origins of how you learned to communicate as a child -- from using colors and shapes, to employing mixed media. Just because you are a grown up doesn't mean you shouldn't still draw about these early stage arts.
The top reasons and solutions for not getting value out of your AB tests - some practical tips for designing insightful and correctly instrumented test
Apresentação referente aos estudos e desenvolvimento de uma ferramenta para teste AB, onde foi abordado todo o processo de pesquisa, criação e desenvolvimento. o time para o desenvolvimento desta ferramenta foi constituído por um profissional em Front-end, Back-end e um UX designer.
Esta ferramenta foi desenvolvida para a empresa SoftExpert.
A/B Testing best practices from strategic vision to operational considerations to communication and finally expectations management. We need to adhere to fundamental project management, technology, statistical, experimental design, UX Design, Customer Relationship, business and data principles to ensure that the insights and hence the decision is as trustworthy as possible.
Big Data Is Not the Insight: The Language Of Discovery: Joe Lamantia
Designing Effective Search and Discovery Experiences for the Enterprise, Using the Language of Discovery
The oncoming tidal wave of Big Data, with its rapidly evolving ecosystem of multi-channel information saturated environments and services, brings profound challenges and opportunities for the design of effective user experiences that UX practitioners are just beginning to engage with in a meaningful fashion. In this coming Age of Insight, 'discovery' is not only the purview of specialized Data Scientists who create exotic visualizations of massive data sets, it is a fundamental category of human activity that is essential to everyday interactions between people, resources, and environments. Search is the gateway to discovery, and thus is indispensable as a capability.
To provide architects and designers with an effective starting point for creating satisfying search and discovery experiences this session presents a simple analytical and generative vocabulary for understanding how people conduct the broad range of discovery activities necessary in the information-permeated enterprise, and defining the search experiences they need.
Specifically, this session will present:
A simple, research-derived language for describing search and discovery needs and activities that spans domains, environments, media, and user types
Observed and reusable patterns of discovery activities in individual and collaborative settings
A practical model that defines actionable patterns of information engagement throughout the enterprise
Examples of the architecture of successful discovery experiences at small and large scales
A vocabulary and perspective for discovery as a critical individual and organizational capability
Guidance on using this vocabulary to drive large scale IT portfolio management as well as the design of individual search solutions
Ask any CEO what they want from their marketing team and they'll all say the same thing: growth. But with so many different things you could do, how do you know what you should do to unlock new growth?
The answers you're looking for are hiding in your data. In this presentation we'll cover exactly how you can analyze your data to uncover new growth opportunities and achieve your goals.
You'll learn how to:
Slice your data to find new growth opportunities
Validate ideas with simple tests before committing to expensive initiatives
Use data to drive product changes that maximize growth
You'll see real-world examples of how the growth teams at Airbnb, GrowthHackers and Facebook use this same process to unlock new growth from smart data insights.
Data Storytelling: The only way to unlock true insight from your dataBright North
Data visualisation is failing. Many businesses are relying on tools like Excel and PowerPoint to deliver an engaging data story without first establishing the plot. Bright North's latest whitepaper explains why Data Storytelling is the only way to unlock true insight from your data and lists five steps you can take to give your data story a happy ending.
We are bombarded with 174 newspapers worth of information each day and in order to get your message to cut through the noise, you need to be simple to understand, provide value, and if possible, evoke an emotional response. By combining hard data with beautiful visuals, you have a fighting chance to stand out. As my good friend Joe Chernov likes to say: "The secret to breaking through a noisy landscape isn't more noise. It is sounding different."
What's more, there is a high likelihood that you will have a lot of fun in the process. Heck, I would even argue you will feel actual JOY. Why? By returning to the basics of storytelling, you are tapping into the origins of how you learned to communicate as a child -- from using colors and shapes, to employing mixed media. Just because you are a grown up doesn't mean you shouldn't still draw about these early stage arts.
Developer Series 6x6 Tour: The power of interactive adsironSource
ironSource's Product Manager Daniel Herman talks to the 6x6 Beijing audience about how interactive ads help to turn passive users into active users, and what role data plays in creative optimization of these innovative ad units
3. 它的价值在 里?
example:
PD: 左边更好,因为清爽,bababa......
视觉: 右边更好,因为视觉感强,bababa......
结论: Talk is cheap,Show me the data.
4. 业内产品
Google Website Optimizer(GWO)
A free A/B testing tool from the search giant. A great option to get
started, but lacks advanced features.
A/Bingo and Vanity
Server-side frameworks for Ruby on Rails developers. Requires
programming and integration in code.
Visual Website Optimizer
An easy-to-use A/B testing tool, with advanced features such as
WYSIWYG editor, click maps, visitor segmentation and tag-less
integration. (Disclaimer: my start-up.)
Unbounce & Performable
Landing-page creators with integrated A/B testing.
Alibaba-B2B
BucketTest (A/BTest技术领域)