This presentation describes a marketing plan for a hypothetical company - Aalsi Made during an internship on marketing management under Prof. Sameer Mathur, IIM Lucknow

1. Marketing Plan

2. Executive
Summary

3. Executive Summary

4. Executive Summary

5. Situation
Analysis

6. Market Situation
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12. Target Market

14. Collaborators
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15. Competitors
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16. Market Data
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19. SWOT Analysis
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20. SWOT Analysis
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21. Goal

25. Strategy

26. Target Market
value for money
promotions and in-store discounts

27. Target Market

28. Target Market
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29. Technological Context
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30. Value Proposition –
Customers (Android/iOS
App)
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31. Value Proposition -
Customers

32. Positioning Statement -
Customers

33. Value Proposition –
Supermarkets/Malls
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34. Positioning Statement
– Supermarkets/Malls
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35. Value Proposition -
Brands
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36. Positioning Statement
– Brands

37. Tactics

38. Product
Characteristics
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39. Feature Split

40. Planned Pricing
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44. Social Networking

45. Blogs

46. Contests

47. Search Engine Optimization

48. In-Store Displays/Signboards

49. Threats and
Countermeasures
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50. Implementation

51. Infrastructure

53. References

54. References
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