The document discusses how to effectively market and sell the Aakash tablet in India. It proposes a "good cause movement" campaign centered around the message that purchasing an Aakash tablet will help support students and their education. Specifically, it suggests asking customers to "Buy, Give" by allowing them to purchase a tablet and gift it to a specific student in need, helping that student achieve their dreams while also making a sale. This message aims to address doubts about the tablet's capabilities while appealing to customers' desire to contribute to students' better futures.