MURAL ART IN 
LAMAN SENI 7
Introduction 
 Mural art is becoming increasingly popular in Malaysia. 
 It’s not only a tourist attraction but also a great backdrop for 
locals to take pictures. 
 Become a magnet that invite people to come and 
appreciate the arts.
LOCATION
CHOOSEN MURAL ARTS 
BUMI KU 
MALAYSIA’S PARADISE 
QUIT SMOKING
QUIT SMOKING
ARTIST: Syafiq Rasyid bin 
Abdul Jalil 
20 years old 
Lives in Taman 
Dagang, 
Ampang. 
Student from 
UITM Shan 
Alam
QUIT SMOKING 
It is important that everyone should know 
that smoking is harmful and for extreme 
situation it may cause serious illness. The 
motive behind this piece is to expose the 
people to the unseen effects of smoking 
on a person’s health.
QUIT SMOKING 
3D Installation 
Use minimalist and existence of 
the smoking area 
State that a smoker may look 
physically healthy but not inside
Concepts 
Physical Appearance 
First impression 
Visual preference 
Self perception 
 Verbal Messages
PHYSICAL APPEARANCE 
 The contrasting physical appearance is used 
to distinguish the lungs of the two types; 
smokers and non-smokers. 
 The smoker’s lung is depicted as the dirtier, 
more damaged-looking lung whereas the 
non-smoker’s lung is depicted as bright, 
clean ad healthy. 
 Non-verbal communication is used in this 
context to provide a visual form to 
communicate the differences between the 
two lifestyles.
FIRST IMPRESSION 
The first scene that strikes the 
viewer’s eye is the contrasting 
condition between the two lungs. 
Viewers are disgusted by the lung 
on the left, as opposed to the 
healthy lung on the right. 
Through the slogan, viewers then 
realize these are lungs belonging to 
two different people, the smoker 
and the non-smoker.
VERBAL COMMUNICATION 
The slogan sends the message, while 
the visual of the deteriorated lung 
reinforces it in the viewer’s mind. 
Forces smokers to re-evaluate their 
habits by reminding them about the 
effects of smoking that they cannot 
see (“healthy on the outside, but not 
inside”).
VISUAL PREFERENCE 
The first response of the viewer 
toward the mural is disgust toward the 
smoker’s lung, preferring the healthier 
looking non-smoker’s lung. 
The visual preference of the viewer 
towards the healthy lung discourages 
the viewer to smoke, wanting to relate 
to the image of their healthy, non-smoker’s 
lung.
SELF-PERCEPTION 
The image of the smoker’s lung makes the 
viewer (especially smokers) reflect on their 
habits, giving them a glimpse of what could be 
happening to their lungs that they cannot see. 
Smokers in particular are alerted to the fact that 
while they may look and feel healthy, the real 
effects are the ones that they cannot see. 
This self-reflection encourages smokers to stop 
smoking.
BUMI KU
ARTIST : Z_ART GALLERY 
STUDIO 
•Founder is Zart Zaini. 
•From Penang, Malaysia. 
•Participated in many art 
events, Public Art Event, 
Penang Art Exhibition.
BUMI KU 
 Bumi ku is an artwork which uses 100% 
recycle materials such as plastic forks, 
spoons, cups and others are transformed 
into a forest of flora and fauna. Bumi ku 
inspires viewers to reduce, reuse and 
recycle.
BUMI KU 
3D Installation artwork 
Implement the concept of reuse, 
reduce and recycle materials.
CONCEPTS 
First Impression 
Non-verbal Communication 
Perception 
 Organizational 
Communication
Organizational Communication 
This mural art is drawn by an 
organization and the message they 
want to pass to the people through 
this mural art is to encourage viewers 
to reduce, reuse and recycle.
PERCEPTION 
 From the artist’s perspective, this mural represents the 
importance and potential of reducing, reusing and 
recycling used materials. The artist does this by the 
interesting use of recycled materials and incorporating a 
variety of colours, patterns and sizes. 
 From the perspective of the audience, the mural may be 
about reusing used materials instead of simply disposing 
of them. 
 In conclusion, perception between the artist and the 
viewer may vary.
FIRST IMPRESSION 
Variety of colors and sizes 
 Interesting usage of materials 
Generally an attractive view, it effectively 
catches the audience’s eye to relay the 
underlying message. 
 The underlying message being about 
inspiring the audience to reduce, reuse 
and recycle.
NON-VERBAL 
COMMUNICATION 
 Mr. Zart ,the artist of this artwork is trying to 
remind us about the various uses of 
everyday materials and how we should find 
ways to reuse materials instead of throwing 
them away. 
 He does this by producing an artwork using 
creative techniques and an interesting use of 
materials and colors to attract the attention 
of the viewer.
MALAYSIA’S PARADISE
ARTIST : SINCERE MERCH 
Established in 2010. 
From Kota Kinabalu, 
Sabah 
Instagram 
@officialsincere
MALAYSIA’S PARADISE 
The artwork presents the 
relaxation and heaven fullness of 
islands and beaches around 
Malaysia. As a country 
surrounded by beach and coasts, 
it is a clear message given to the 
audience on how beautiful and 
gorgeous of nature here.
MALAYSIA’S PARADISE 
Painting on site 
Doors are presentable as 
chairs on beaches
CONCEPTS 
Dress code 
First impression 
Body movement 
Gesture and expression 
Proximity
Physical Appearance 
 Theme of the mural art is tropical 
 The lady is wearing a green floral dress and 
holding a beach hat with a hibiscus flower on 
her hair 
 The hibiscus flower on her hair represent the 
national flower of Malaysia (Malaysia’s 
Paradise) 
 The attire that she is wearing matches the 
background and theme of the mural.
FIRST IMPRESSION 
 The overall look of the mural has a relaxing 
feel to it and it gives one the sense of being 
in the beach 
 It is very interactive and inviting because 
there is another bench for viewers to lean 
back against it 
 The lady on the chair next door acts as a 
companion for the viewers to take picture 
with
BODY MOVEMENT 
Lying on the beach’s bench and enjoy 
the sun light. 
Hand stroking her hair. 
Another hand is holding her hat 
One leg is slightly bending in the 
comfortable position to show that she 
is relaxing on bench.
GESTURE AND EXPRESSION 
The lady is smiling to the next bench. 
The lady look cheerful and friendly.
PROXIMITY 
Through this mural locals can receive 
a sense of proximity through their 
familiarity with the elements displayed 
in the mural. 
Locals are able to relate with the feel 
of local beaches as the “Malaysian 
Paradise” magazine, shaved ice and a 
plate of Nasi Lemak is displayed on 
the table beside her.

Aaaaaaaaaaaaaaaaaaaaaa

  • 1.
    MURAL ART IN LAMAN SENI 7
  • 2.
    Introduction  Muralart is becoming increasingly popular in Malaysia.  It’s not only a tourist attraction but also a great backdrop for locals to take pictures.  Become a magnet that invite people to come and appreciate the arts.
  • 3.
  • 4.
    CHOOSEN MURAL ARTS BUMI KU MALAYSIA’S PARADISE QUIT SMOKING
  • 5.
  • 6.
    ARTIST: Syafiq Rasyidbin Abdul Jalil 20 years old Lives in Taman Dagang, Ampang. Student from UITM Shan Alam
  • 7.
    QUIT SMOKING Itis important that everyone should know that smoking is harmful and for extreme situation it may cause serious illness. The motive behind this piece is to expose the people to the unseen effects of smoking on a person’s health.
  • 8.
    QUIT SMOKING 3DInstallation Use minimalist and existence of the smoking area State that a smoker may look physically healthy but not inside
  • 9.
    Concepts Physical Appearance First impression Visual preference Self perception  Verbal Messages
  • 10.
    PHYSICAL APPEARANCE The contrasting physical appearance is used to distinguish the lungs of the two types; smokers and non-smokers.  The smoker’s lung is depicted as the dirtier, more damaged-looking lung whereas the non-smoker’s lung is depicted as bright, clean ad healthy.  Non-verbal communication is used in this context to provide a visual form to communicate the differences between the two lifestyles.
  • 11.
    FIRST IMPRESSION Thefirst scene that strikes the viewer’s eye is the contrasting condition between the two lungs. Viewers are disgusted by the lung on the left, as opposed to the healthy lung on the right. Through the slogan, viewers then realize these are lungs belonging to two different people, the smoker and the non-smoker.
  • 12.
    VERBAL COMMUNICATION Theslogan sends the message, while the visual of the deteriorated lung reinforces it in the viewer’s mind. Forces smokers to re-evaluate their habits by reminding them about the effects of smoking that they cannot see (“healthy on the outside, but not inside”).
  • 13.
    VISUAL PREFERENCE Thefirst response of the viewer toward the mural is disgust toward the smoker’s lung, preferring the healthier looking non-smoker’s lung. The visual preference of the viewer towards the healthy lung discourages the viewer to smoke, wanting to relate to the image of their healthy, non-smoker’s lung.
  • 14.
    SELF-PERCEPTION The imageof the smoker’s lung makes the viewer (especially smokers) reflect on their habits, giving them a glimpse of what could be happening to their lungs that they cannot see. Smokers in particular are alerted to the fact that while they may look and feel healthy, the real effects are the ones that they cannot see. This self-reflection encourages smokers to stop smoking.
  • 15.
  • 16.
    ARTIST : Z_ARTGALLERY STUDIO •Founder is Zart Zaini. •From Penang, Malaysia. •Participated in many art events, Public Art Event, Penang Art Exhibition.
  • 18.
    BUMI KU Bumi ku is an artwork which uses 100% recycle materials such as plastic forks, spoons, cups and others are transformed into a forest of flora and fauna. Bumi ku inspires viewers to reduce, reuse and recycle.
  • 19.
    BUMI KU 3DInstallation artwork Implement the concept of reuse, reduce and recycle materials.
  • 20.
    CONCEPTS First Impression Non-verbal Communication Perception  Organizational Communication
  • 21.
    Organizational Communication Thismural art is drawn by an organization and the message they want to pass to the people through this mural art is to encourage viewers to reduce, reuse and recycle.
  • 22.
    PERCEPTION  Fromthe artist’s perspective, this mural represents the importance and potential of reducing, reusing and recycling used materials. The artist does this by the interesting use of recycled materials and incorporating a variety of colours, patterns and sizes.  From the perspective of the audience, the mural may be about reusing used materials instead of simply disposing of them.  In conclusion, perception between the artist and the viewer may vary.
  • 23.
    FIRST IMPRESSION Varietyof colors and sizes  Interesting usage of materials Generally an attractive view, it effectively catches the audience’s eye to relay the underlying message.  The underlying message being about inspiring the audience to reduce, reuse and recycle.
  • 24.
    NON-VERBAL COMMUNICATION Mr. Zart ,the artist of this artwork is trying to remind us about the various uses of everyday materials and how we should find ways to reuse materials instead of throwing them away.  He does this by producing an artwork using creative techniques and an interesting use of materials and colors to attract the attention of the viewer.
  • 25.
  • 26.
    ARTIST : SINCEREMERCH Established in 2010. From Kota Kinabalu, Sabah Instagram @officialsincere
  • 28.
    MALAYSIA’S PARADISE Theartwork presents the relaxation and heaven fullness of islands and beaches around Malaysia. As a country surrounded by beach and coasts, it is a clear message given to the audience on how beautiful and gorgeous of nature here.
  • 29.
    MALAYSIA’S PARADISE Paintingon site Doors are presentable as chairs on beaches
  • 30.
    CONCEPTS Dress code First impression Body movement Gesture and expression Proximity
  • 31.
    Physical Appearance Theme of the mural art is tropical  The lady is wearing a green floral dress and holding a beach hat with a hibiscus flower on her hair  The hibiscus flower on her hair represent the national flower of Malaysia (Malaysia’s Paradise)  The attire that she is wearing matches the background and theme of the mural.
  • 32.
    FIRST IMPRESSION The overall look of the mural has a relaxing feel to it and it gives one the sense of being in the beach  It is very interactive and inviting because there is another bench for viewers to lean back against it  The lady on the chair next door acts as a companion for the viewers to take picture with
  • 33.
    BODY MOVEMENT Lyingon the beach’s bench and enjoy the sun light. Hand stroking her hair. Another hand is holding her hat One leg is slightly bending in the comfortable position to show that she is relaxing on bench.
  • 34.
    GESTURE AND EXPRESSION The lady is smiling to the next bench. The lady look cheerful and friendly.
  • 35.
    PROXIMITY Through thismural locals can receive a sense of proximity through their familiarity with the elements displayed in the mural. Locals are able to relate with the feel of local beaches as the “Malaysian Paradise” magazine, shaved ice and a plate of Nasi Lemak is displayed on the table beside her.