20 Year Highly Personal High Performance Marketing Plans for The Brand With Your Name On It

1. www.linkedin.com/in/RuthCoyoca
Her Story: Beyond
Boundaries
20 Year High Performance, Highly Personal
Marketing Plan for Ruth Coyoca

2. www.linkedin.com/in/RuthCoyoca
Ultimate Z: Purpose beyond success..

3. www.linkedin.com/in/RuthCoyoca
Highly Personal Road to Breaking Barriers
and Achieving Purposeful Success
A. Charter a meaningful journey
1. Vision/ Mission
2. Roles to live by
3. 12 Stopovers to recalibrate
4. Monitor mileage
B. Begin with an end in mind
1. Forge a joyous destiny / Success

4. www.linkedin.com/in/RuthCoyoca
I align daily…
VISION/ MISSION
My purpose in life is to inspire positive change and
contribute to the growth of my community and beyond
through dedicated leadership, unwavering Christian faith,
and strong connections with family, friends, and
colleagues. While embodying values of excellence and
integrity, I aspire to create a transformative impact in the
commercial real estate industry providing top-tier
consultation services that empower clients to make
informed decisions.

5. www.linkedin.com/in/RuthCoyoca
Performing 7 roles while trailblazing my
own path to success…
1. Servant Leader
2. Enthusiastic Mentee and Learner
3. Committed Dealmaker
4. Loving Daughter
5. Supportive Sister
6. Trustworthy and Reliable Friend
7. Dedicated follower of God

6. www.linkedin.com/in/RuthCoyoca
Role 1 of 7:
Servant Leader of our Organization

7. www.linkedin.com/in/RuthCoyoca
Role 2 of 7:
Enthusiastic Mentee and Learner

8. www.linkedin.com/in/RuthCoyoca
Role 3 of 7:
Committed Dealmaker

9. www.linkedin.com/in/RuthCoyoca
Role 4 of 7:
Loving Daughter

10. www.linkedin.com/in/RuthCoyoca
Role 5 of 7:
Supportive Sister

11. www.linkedin.com/in/RuthCoyoca
Role 6 of 7:
Trustworthy and Reliable Friend

12. www.linkedin.com/in/RuthCoyoca
Role 7 of 7:
Dedicated follower of God

13. www.linkedin.com/in/RuthCoyoca
Ruth Coyoca onsults
Empowered Woman:
Empowering Your Vision

14. www.linkedin.com/in/RuthCoyoca
1. Define Business- Who Am I?
• Commercial Real Estate Consultant and Strategist
2. Assess Market- Capitalize on Strength
• Local market expertise, strategic-thinking, and
negotiation skills
3. ID PTM- Discovering Real Me
• Servant leader, mentee, dealmaker, daughter, sister,
friend, Christian
4. Launch Strategy- Find Niche & Risk
• Companies in the Office and Industrial sector that aim
to expand business presence in the emerging cities/
municipalities of LuzVisMin regions.
Ruth Coyoca’s
Marketing Plan for Life

15. www.linkedin.com/in/RuthCoyoca
5. Weather PLC (Product) Life Cycle
• Adapt, innovate, commit excellent service at all times
6. Balance Mix- Build My Brand
• Increase exposure in offline and online marketing
platforms
7. Expand Reach (Place) - Create My Legacy
• Nurture investment growth across the nation’s
emerging cities
8. Campaign Ad (Promo)- Reawaken
Creativity
• Create relevant and relatable content promoting
sustainable and responsible real estate developments
Ruth Coyoca’s
Marketing Plan for Life

16. www.linkedin.com/in/RuthCoyoca
Ruth Coyoca’s
Marketing Plan for Life
9. Plan Distribution (Place)- Share Time &
Energy
• Maximize new social media platforms to reach wider
audience (e.g. TikTok, Instagram, LinkedIn)
10. Achieve Sales- Reach Goals
• Monitor and achieve monthly, annual, and long-term
targets
11. Analyze P & L- Keep Score
• Semi-annual review and evaluation of KPI and KRAs
12. Seek Opportunities- Make Dreams Real
• Active planning, commit to learning, and focus on
relationship-building

17. www.linkedin.com/in/RuthCoyoca
Embrace the present,
empower the future..
❖ 29 years old
❖ Single
❖ Asst. Vice President
❖ Philippine-based company
❖ Home renter
❖ Breadwinner
❖ Faithful disciple
❖ Local Traveler
❖ Fit and fab 49 years old
❖ Happily married with kids
❖ Chief Executive Officer
❖ International expansions
❖ Home owner
❖ Generational Wealth
❖ Dedicated discipler
❖ International traveler who
has visited Paris… multiple
times!
The Now The Future

18. www.linkedin.com/in/RuthCoyoca
Navigate the path with purpose, and your
destiny's fulfillment will greet you…
As a consultant and strategist, I define
success as fulfilling my purpose and
contributing meaningfully to the growth of
my family, team, clients, and community.
Through aligning my actions with my
values, I aim to enrich these
interconnected aspects of my life, creating
a fulfilling and impactful journey that
leaves a lasting legacy.

19. www.linkedin.com/in/RuthCoyoca
Her Story: Beyond
Boundaries
20 Year High Performance, Highly Personal
Marketing Plan for Ruth Coyoca