A2 Media: Research
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Audience research
This document discusses types of target audiences for horror films. It notes that different horror films target different demographic groups, such as The Cabin in the Woods targeting young couples while Strangers targets young males. The average horror audience is between 15-25 years old, as this age group enjoys feeling different emotions. Males generally enjoy horror more than females due to thrill-seeking and displays of combat. Working class communities stereotypically enjoy horror more for excitement, while higher classes have less time and may see the genre as lowbrow.
Evaluation q1
The media product evaluates how it uses and challenges horror genre conventions. It uses common conventions like having the antagonist relate to an object (an old book) and includes point-of-view shots to build tension. It also follows conventions for text placement, showing the title at the end and cast/crew names at the start. One challenge was having a male protagonist rather than the typical female. While it aimed to develop music conventions, it ultimately relied on dramatic instrumental music typical of the genre.
Q3
Adam received feedback from audience members on a trailer, poster, and magazine he created to promote a horror project. For the trailer, audiences felt there was a lack of dialogue, which caused confusion about the purpose and lost their interest. The poster was considered to reflect the trailer and magazine well visually but lacked content. However, Adam intended for the poster to simply promote the trailer, not provide a lot of content. Some felt the poster did not suit the horror genre or have meaning. For the magazine, audiences thought it remained consistent with the poster visually and appeared professional, but the font size and color were considered monotonous, which was Adam's intentional design choice to make the trailer more attractive.
Magazine justification
This document summarizes two attempts at designing a magazine cover. The first attempt featured a spooky image of a woman creeping out of darkness with half her face showing and used two distinct fonts to highlight important titles and information. The second attempt was darker in tone and featured a vertical masthead design intended to be eye-catching, with consistent fonts and additional design elements like stars and buzz words to appeal to audiences. Both original image designs are included.
Evaluation q2
Adam Chatwin created a trailer, poster, and magazine to promote the movie "Unwritten." He aimed to effectively combine these products through consistency in color, positioning, and conventions. The trailer, poster, and magazine all used similar dark colors like black, red, and grey to create a gloomy tone. Key elements like the heading were positioned in the same area of each product. While the products were generally consistent, the font colors differed between the red/black poster and white/red/yellow magazine text. Overall, Chatwin believed the products promoted the same idea through different mediums, with only minor inconsistencies in font color.
Pitch
This document provides information about a group project to create a horror film trailer. The group of four students decided to split into two groups due to having too many ideas. They came up with the production name "Ancient Moon Productions" and the film title "Our Little Secret" which involves a character accidentally killing another and sewing their mouth shut. They created a logo using moons and blue tones. The plot involves a boy named Joseph being taken over by a spirit and experiencing flashbacks in a dark room to his darkest memories alongside a mysterious girl. They developed the characters of Joseph and Mary further with descriptions and backstories. Locations chosen were a drama room and local park.
Horror genre questionnaire
This questionnaire aims to gather feedback from its target audience of 16-34 year olds on horror films to help plan and produce the film company's upcoming horror movie. It asks questions to determine what aspects of the genre audiences like and dislike, such as their preferences for different horror film types, locations, music, and age ratings. The responses will provide insight into how to craft a horror film that appeals to this demographic.
Final plot
Joseph is taken over by a spirit after college and trapped in a dream that makes him relive his past, including his darkest moment. When he wakes in an empty room, familiar objects trigger flashbacks, some happy but others bringing back bloody, dark memories. After the flashbacks fade and his normal surroundings return, Joseph notices a bloody, smiling girl next to him before it all ends.
Recommended
Audience research
This document discusses types of target audiences for horror films. It notes that different horror films target different demographic groups, such as The Cabin in the Woods targeting young couples while Strangers targets young males. The average horror audience is between 15-25 years old, as this age group enjoys feeling different emotions. Males generally enjoy horror more than females due to thrill-seeking and displays of combat. Working class communities stereotypically enjoy horror more for excitement, while higher classes have less time and may see the genre as lowbrow.
Evaluation q1
The media product evaluates how it uses and challenges horror genre conventions. It uses common conventions like having the antagonist relate to an object (an old book) and includes point-of-view shots to build tension. It also follows conventions for text placement, showing the title at the end and cast/crew names at the start. One challenge was having a male protagonist rather than the typical female. While it aimed to develop music conventions, it ultimately relied on dramatic instrumental music typical of the genre.
Q3
Adam received feedback from audience members on a trailer, poster, and magazine he created to promote a horror project. For the trailer, audiences felt there was a lack of dialogue, which caused confusion about the purpose and lost their interest. The poster was considered to reflect the trailer and magazine well visually but lacked content. However, Adam intended for the poster to simply promote the trailer, not provide a lot of content. Some felt the poster did not suit the horror genre or have meaning. For the magazine, audiences thought it remained consistent with the poster visually and appeared professional, but the font size and color were considered monotonous, which was Adam's intentional design choice to make the trailer more attractive.
Magazine justification
This document summarizes two attempts at designing a magazine cover. The first attempt featured a spooky image of a woman creeping out of darkness with half her face showing and used two distinct fonts to highlight important titles and information. The second attempt was darker in tone and featured a vertical masthead design intended to be eye-catching, with consistent fonts and additional design elements like stars and buzz words to appeal to audiences. Both original image designs are included.
Evaluation q2
Adam Chatwin created a trailer, poster, and magazine to promote the movie "Unwritten." He aimed to effectively combine these products through consistency in color, positioning, and conventions. The trailer, poster, and magazine all used similar dark colors like black, red, and grey to create a gloomy tone. Key elements like the heading were positioned in the same area of each product. While the products were generally consistent, the font colors differed between the red/black poster and white/red/yellow magazine text. Overall, Chatwin believed the products promoted the same idea through different mediums, with only minor inconsistencies in font color.
Pitch
This document provides information about a group project to create a horror film trailer. The group of four students decided to split into two groups due to having too many ideas. They came up with the production name "Ancient Moon Productions" and the film title "Our Little Secret" which involves a character accidentally killing another and sewing their mouth shut. They created a logo using moons and blue tones. The plot involves a boy named Joseph being taken over by a spirit and experiencing flashbacks in a dark room to his darkest memories alongside a mysterious girl. They developed the characters of Joseph and Mary further with descriptions and backstories. Locations chosen were a drama room and local park.
Horror genre questionnaire
This questionnaire aims to gather feedback from its target audience of 16-34 year olds on horror films to help plan and produce the film company's upcoming horror movie. It asks questions to determine what aspects of the genre audiences like and dislike, such as their preferences for different horror film types, locations, music, and age ratings. The responses will provide insight into how to craft a horror film that appeals to this demographic.
Final plot
Joseph is taken over by a spirit after college and trapped in a dream that makes him relive his past, including his darkest moment. When he wakes in an empty room, familiar objects trigger flashbacks, some happy but others bringing back bloody, dark memories. After the flashbacks fade and his normal surroundings return, Joseph notices a bloody, smiling girl next to him before it all ends.
Plot
A teenager named Joseph becomes increasingly paranoid after hearing whispers for a few days. One night while walking home late, he thinks he is mugged but wakes up in a dark room with a creepy girl in white staring at him. The girl then proceeds to torture Joseph.
Shooting risk assessment
This risk assessment identifies potential hazards for a film shoot at two locations - a media room and Babb's Mill park. At the media room, risks include tripping up the stairs, being hit by an opening door, and equipment being stolen. At the park, risks are transporting equipment by walking such as tripping or getting run over, minor injuries from walking around, students getting lost, lack of supervision leading to poor behavior, and medical issues among students. The document rates each risk by likelihood and impact to determine an overall risk level from 1 to 4.
Question 4
Photoshop was used to create the poster and magazine cover for 'Rose' as well as the cover feature for the film. While some technical issues arose, they were eventually resolved and Photoshop was used to complete the products. Specifically, the image of Rose was cut from a photo and the background was removed to feature her on the magazine cover. Photoshop was also used to change colors of images to represent them as desired, such as Rose in black and white.
Horror Genre
Alice Ward chose to focus on the horror genre for her A-level Media studies. Horror appeals to people's innate curiosity about dark topics and creates a strong emotional response in viewers. It also offers a wide variety of storytelling possibilities. Recent research shows that many modern horror films have exceeded box office expectations and budgets. Top-grossing directors like James Wan have found consistent commercial success directing films in the horror genre, like the Insidious trilogy. Horror movies continue to be very profitable according to statistics on box office revenues.
Trailer feedback2
The document summarizes feedback from test audiences on the trailer, poster, and magazine for the film "Rose". For the trailer, audiences praised the soundtrack, editing, and use of the haunted house location. They also enjoyed the suspenseful buildup and final jump scare. For the poster and magazine, audiences responded positively to the font matching the trailer and the professional design. The image of the ghostly character Rose was also well received. Overall, the trailer, poster and magazine were deemed effective at promoting an atmospheric horror story centered around the character of Rose.
Shot list....
This document contains a shot list for a film titled "Our Little Secret" produced by Ancient Moon Productions in 2015. It lists 54 shots ranging from establishing shots, close-ups, flashbacks, and more to tell the story of Joseph who becomes separated from his friends in the park and wakes up in a dark room with no memory of what happened. The shots include dialogue, music, and location details to depict Joseph having flashbacks and dreaming, eventually waking to find Mary above him.
Media crime justification
Charlie and Brandon chose to create a crime genre trailer for their media project because they felt it would give them the best chance at high marks. Crime films are less common than genres like action and horror, so a crime trailer could stand out by being original. Crime also offers a variety of subgenres they can incorporate different conventions from to make the trailer more interesting. Revealing clues through the trailer, like a knife or screams, could foreshadow plot points and intrigue audiences to want to see the full film. After their experience with an action opening, they realize the importance of considering all film aspects and having a general idea of the trailer structure to research crime film conventions effectively.
A2 media work genre research
The document discusses conventions in different film genres. For action films, it notes that chases and fights between protagonists and antagonists are common, as well as quick pacing, explosions, and clashes between good and bad characters. Horror films frequently feature isolated settings to build tension, unknown threats like ghosts, and the use of cameras and dark colors. Comedy relies on bright colors, quirky characters, slapstick humor, and edited sounds. Romantic comedies usually follow a "boy meets girl" plot, focus on the workplace, and show the female perspective. Crime films typically involve drugs and weapons, reveal a character's difficult upbringing, strive for realism, and portray rude urban characters dealing with arrest or
Magazine feedback
The document contains responses from a survey about a magazine promoting the movie "Rose". Respondents generally felt the magazine had a professional look and layout similar to other movie magazines. Key aspects like the main image, font, and combination of image and text were viewed positively and as being very effective at grabbing attention. While the overall layout of the cover was seen as nice and well balanced, some felt the credits were too close to the edge and the character's head covered part of the masthead. The magazine was also seen as learning viewers about the paranormal, horror, and mysterious themes of the movie. Similarities were drawn between the magazine, poster, and trailer in aspects like colors, fonts, and the atmosphere conveying a
These are our poster designs
Design 1, 2, and 3 for movie posters are presented, varying the placement of elements like the main image, film title, tagline, release date, and background color. The pair chose Design 1 as their final poster, making Mary the main focus and including key information like the title, stars, tagline, credits, distributor, and release date to look professional and meet conventions for a movie poster.
Media a2 main characters of crime films
The document discusses common character types in crime films, including the criminal mastermind, the chaser(s) pursuing the criminal, the victim whose experience drives the plot, and the sidekick assisting the main character. The criminal often has a vendetta and works with others, while the chaser tries to catch them. The victim can be killed early on or survive to help later in the film. The sidekick may be killed, spurring revenge, or survive to aid the main character.
Question 4
iMovie was the main technology used in the construction, research, and planning stages of the project. It allowed importing and editing of sound effects, trimming content, adding titles with different fonts and colors, editing raw footage, applying filters and color corrections, and adding transitions. GarageBand was also used to plan, create, and produce the music for the trailer by allowing selection of instruments, editing of notes, use of loops, and adjusting of track volume for the introduction and blending of music. PowerPoint was used to create a draft poster which was then improved by transferring it to Photoshop for more advanced editing of colors and layers. YouTube was researched to help understand the horror genre and provide examples to learn from.
Media crime genre justification
Brandon and Charlie decided to create a crime genre trailer for their class project because they thought it was unique compared to the overused action and horror genres. They chose crime based on their interest in crime films like The Godfather. Crime can also incorporate conventions from other genres to make the trailer more interesting. Additionally, crime films are less common than action films so it would help them stand out. Their past experience working together on an action film will also help with creating the crime trailer.
Media evaluation questions 4 & 5
The document discusses how the filmmakers targeted their audience for the film "The Trojan Complex". They aimed the film at those aged 16-34 as research found this age group prefers action films and has active imaginations. Questionnaires were used to learn what this audience wants in the opening scenes, such as fast shots and special effects. Scenes of fighting and guns were included as suggested. Leaving the identity and fate of the protagonist ambiguous at the end of the opening also aims to intrigue the target audience and make them want to watch more.
Poster feedback
The poster effectively conveys the horror genre of the movie "Rose" through its dark background, image of a dead rose representing the character Rose, and tagline "Every rose has its thorn". Some improvements suggested include making the credits and title text more visible and adding context about the movie's narrative. Overall, the combination of ominous imagery and text style align with horror movie posters while hinting at the painful story elements.
Group meeting
Our group, consisting of Lilly, Shannon, Josh, and Adam, was formed to create a horror film trailer. They chose this genre because they all have experience with horror films and have many ideas. They decided to name their production company "Ancient Moon Productions" because it relates to the horror genre by being spooky and questionable. During their first meeting, they worked collaboratively to decide on the characters for the trailer, who would be both female and male, and wrote a synopsis about a child whose life takes a turn for the worst when targeted by the unknown and awakens faced with his greatest fear.
Trailer feedback
The document provides feedback on a horror film trailer from test viewers. Viewers enjoyed the suspenseful elements of the trailer including mysterious music, effective camera angles and jump scares. However, some felt the trailer revealed too much of the story and lacked signs of character development. Overall the trailer received positive ratings for its suspenseful atmosphere and effective use of horror conventions.
Storyboard
The document is a storyboard for a film that outlines 12 scenes shot across 5 locations. The storyboard describes the shots in each scene, including the first scene of the main character Jack approaching and entering a church to discover a mysterious book, and the last scene which returns to the same church where Jack is disoriented after being teleported and comes face to face with a demonic entity.
Unwritten screenplay
Jack and his friends seek shelter in an isolated church after becoming stranded. Inside, Jack finds a mysterious book that triggers a disturbing vision. He is plagued by whispers and strange occurrences. While reading about his experiences, Jack senses he is being watched. Later, in the woods and then back at the church where he first found the book, Jack encounters a dark, creepy presence that attacks him.
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Plot
A teenager named Joseph becomes increasingly paranoid after hearing whispers for a few days. One night while walking home late, he thinks he is mugged but wakes up in a dark room with a creepy girl in white staring at him. The girl then proceeds to torture Joseph.
Shooting risk assessment
This risk assessment identifies potential hazards for a film shoot at two locations - a media room and Babb's Mill park. At the media room, risks include tripping up the stairs, being hit by an opening door, and equipment being stolen. At the park, risks are transporting equipment by walking such as tripping or getting run over, minor injuries from walking around, students getting lost, lack of supervision leading to poor behavior, and medical issues among students. The document rates each risk by likelihood and impact to determine an overall risk level from 1 to 4.
Question 4
Photoshop was used to create the poster and magazine cover for 'Rose' as well as the cover feature for the film. While some technical issues arose, they were eventually resolved and Photoshop was used to complete the products. Specifically, the image of Rose was cut from a photo and the background was removed to feature her on the magazine cover. Photoshop was also used to change colors of images to represent them as desired, such as Rose in black and white.
Horror Genre
Alice Ward chose to focus on the horror genre for her A-level Media studies. Horror appeals to people's innate curiosity about dark topics and creates a strong emotional response in viewers. It also offers a wide variety of storytelling possibilities. Recent research shows that many modern horror films have exceeded box office expectations and budgets. Top-grossing directors like James Wan have found consistent commercial success directing films in the horror genre, like the Insidious trilogy. Horror movies continue to be very profitable according to statistics on box office revenues.
Trailer feedback2
The document summarizes feedback from test audiences on the trailer, poster, and magazine for the film "Rose". For the trailer, audiences praised the soundtrack, editing, and use of the haunted house location. They also enjoyed the suspenseful buildup and final jump scare. For the poster and magazine, audiences responded positively to the font matching the trailer and the professional design. The image of the ghostly character Rose was also well received. Overall, the trailer, poster and magazine were deemed effective at promoting an atmospheric horror story centered around the character of Rose.
Shot list....
This document contains a shot list for a film titled "Our Little Secret" produced by Ancient Moon Productions in 2015. It lists 54 shots ranging from establishing shots, close-ups, flashbacks, and more to tell the story of Joseph who becomes separated from his friends in the park and wakes up in a dark room with no memory of what happened. The shots include dialogue, music, and location details to depict Joseph having flashbacks and dreaming, eventually waking to find Mary above him.
Media crime justification
Charlie and Brandon chose to create a crime genre trailer for their media project because they felt it would give them the best chance at high marks. Crime films are less common than genres like action and horror, so a crime trailer could stand out by being original. Crime also offers a variety of subgenres they can incorporate different conventions from to make the trailer more interesting. Revealing clues through the trailer, like a knife or screams, could foreshadow plot points and intrigue audiences to want to see the full film. After their experience with an action opening, they realize the importance of considering all film aspects and having a general idea of the trailer structure to research crime film conventions effectively.
A2 media work genre research
The document discusses conventions in different film genres. For action films, it notes that chases and fights between protagonists and antagonists are common, as well as quick pacing, explosions, and clashes between good and bad characters. Horror films frequently feature isolated settings to build tension, unknown threats like ghosts, and the use of cameras and dark colors. Comedy relies on bright colors, quirky characters, slapstick humor, and edited sounds. Romantic comedies usually follow a "boy meets girl" plot, focus on the workplace, and show the female perspective. Crime films typically involve drugs and weapons, reveal a character's difficult upbringing, strive for realism, and portray rude urban characters dealing with arrest or
Magazine feedback
The document contains responses from a survey about a magazine promoting the movie "Rose". Respondents generally felt the magazine had a professional look and layout similar to other movie magazines. Key aspects like the main image, font, and combination of image and text were viewed positively and as being very effective at grabbing attention. While the overall layout of the cover was seen as nice and well balanced, some felt the credits were too close to the edge and the character's head covered part of the masthead. The magazine was also seen as learning viewers about the paranormal, horror, and mysterious themes of the movie. Similarities were drawn between the magazine, poster, and trailer in aspects like colors, fonts, and the atmosphere conveying a
These are our poster designs
Design 1, 2, and 3 for movie posters are presented, varying the placement of elements like the main image, film title, tagline, release date, and background color. The pair chose Design 1 as their final poster, making Mary the main focus and including key information like the title, stars, tagline, credits, distributor, and release date to look professional and meet conventions for a movie poster.
Media a2 main characters of crime films
The document discusses common character types in crime films, including the criminal mastermind, the chaser(s) pursuing the criminal, the victim whose experience drives the plot, and the sidekick assisting the main character. The criminal often has a vendetta and works with others, while the chaser tries to catch them. The victim can be killed early on or survive to help later in the film. The sidekick may be killed, spurring revenge, or survive to aid the main character.
Question 4
iMovie was the main technology used in the construction, research, and planning stages of the project. It allowed importing and editing of sound effects, trimming content, adding titles with different fonts and colors, editing raw footage, applying filters and color corrections, and adding transitions. GarageBand was also used to plan, create, and produce the music for the trailer by allowing selection of instruments, editing of notes, use of loops, and adjusting of track volume for the introduction and blending of music. PowerPoint was used to create a draft poster which was then improved by transferring it to Photoshop for more advanced editing of colors and layers. YouTube was researched to help understand the horror genre and provide examples to learn from.
Media crime genre justification
Brandon and Charlie decided to create a crime genre trailer for their class project because they thought it was unique compared to the overused action and horror genres. They chose crime based on their interest in crime films like The Godfather. Crime can also incorporate conventions from other genres to make the trailer more interesting. Additionally, crime films are less common than action films so it would help them stand out. Their past experience working together on an action film will also help with creating the crime trailer.
Media evaluation questions 4 & 5
The document discusses how the filmmakers targeted their audience for the film "The Trojan Complex". They aimed the film at those aged 16-34 as research found this age group prefers action films and has active imaginations. Questionnaires were used to learn what this audience wants in the opening scenes, such as fast shots and special effects. Scenes of fighting and guns were included as suggested. Leaving the identity and fate of the protagonist ambiguous at the end of the opening also aims to intrigue the target audience and make them want to watch more.
Poster feedback
The poster effectively conveys the horror genre of the movie "Rose" through its dark background, image of a dead rose representing the character Rose, and tagline "Every rose has its thorn". Some improvements suggested include making the credits and title text more visible and adding context about the movie's narrative. Overall, the combination of ominous imagery and text style align with horror movie posters while hinting at the painful story elements.
Group meeting
Our group, consisting of Lilly, Shannon, Josh, and Adam, was formed to create a horror film trailer. They chose this genre because they all have experience with horror films and have many ideas. They decided to name their production company "Ancient Moon Productions" because it relates to the horror genre by being spooky and questionable. During their first meeting, they worked collaboratively to decide on the characters for the trailer, who would be both female and male, and wrote a synopsis about a child whose life takes a turn for the worst when targeted by the unknown and awakens faced with his greatest fear.
Trailer feedback
The document provides feedback on a horror film trailer from test viewers. Viewers enjoyed the suspenseful elements of the trailer including mysterious music, effective camera angles and jump scares. However, some felt the trailer revealed too much of the story and lacked signs of character development. Overall the trailer received positive ratings for its suspenseful atmosphere and effective use of horror conventions.
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More from AChatwin17
Storyboard
The document is a storyboard for a film that outlines 12 scenes shot across 5 locations. The storyboard describes the shots in each scene, including the first scene of the main character Jack approaching and entering a church to discover a mysterious book, and the last scene which returns to the same church where Jack is disoriented after being teleported and comes face to face with a demonic entity.
Unwritten screenplay
Jack and his friends seek shelter in an isolated church after becoming stranded. Inside, Jack finds a mysterious book that triggers a disturbing vision. He is plagued by whispers and strange occurrences. While reading about his experiences, Jack senses he is being watched. Later, in the woods and then back at the church where he first found the book, Jack encounters a dark, creepy presence that attacks him.
Risk assessment
This document contains risk assessments for three locations: St. Mary's and St. Margaret's Church, Josh's House, and the Woods. The assessments identify potential hazards such as fire, trip and fall, transportation issues, sharp objects, and cold weather. They note who may be at risk from each hazard, existing control measures, risk ratings, and additional preventative measures. The assessments are brief, listing one hazard per row with the relevant details.
Pitch
Harrowing Productions aims to create a unique psychological horror trailer for audiences aged 16-34. The trailer, titled "Unwritten", will follow a teenage boy who discovers a book with no story. As he tries to uncover the secrets of his past, his grip on reality begins to slip. Scenes will be filmed at Castle Bromwich Hall Hotel gardens and a local school to show the boy's normal life and his descent into darkness. Key props like a mysterious book and bible page will further the plot and link to the story's religious themes. diegetic sounds of nature, whispers and doors will be recorded on location to set an unsettling atmosphere.
Pitch
The document outlines a film project titled "Decoy" that depicts the radicalization of a student named Antonio Kazacar into an extremist who seeks to attack the government. The film shows special forces agents Sam Fisher and James Shepard pursuing Kazacar to prevent his attack. It aims to help audiences understand how young people can be influenced into extremist ideologies and the government's response through depicting Kazacar's radicalization and the special forces operation to stop his planned violence.
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A2 Media: Research
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