Cargill started as a small grain storage facility in 1865 and grew into a large international corporation through a culture of business ethics, innovation and leadership. It faced a major crisis in 1910 when it took on too much debt, but the new leader John MacMillan restructured the company by paying off debts, improving accounting and focusing on grain trading. By the 1990s, Cargill had over 55,000 employees in 57 countries and had diversified into various new industries while staying true to its founding principles of being trustworthy.
McDonald's Nocturnivore PR Campaign Case StudyMegan Zart
For my Public Relations class at Ithaca College, we were tasked with analyzing a case study and presenting it to the class. Along with a group of two other students, I analyzed McDonald's Nocturnivore campaign, which promoted new extended hours during which breakfast was served.
McDonald's Nocturnivore PR Campaign Case StudyMegan Zart
For my Public Relations class at Ithaca College, we were tasked with analyzing a case study and presenting it to the class. Along with a group of two other students, I analyzed McDonald's Nocturnivore campaign, which promoted new extended hours during which breakfast was served.
Kellogg's - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of Kellogg's containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
General Mills - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of General Mills containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
This PPT shows all the aspects of Kellog's while entering into the Indian Market, why they got failed in India, how to overcome, their mission and vision and products.
The ppt is about Cadburys history and its functions in two different countires i.e India & UK. Cadbury a multidomestic product have different operation, marketing strategy in India & in UK. Even the taste is different when it comes to Uk's cadbury made by hersheys & Mondelez's cadbury in India. It also discusses the worm issue which Cadbury faced and how did they tackle it.
Kimberly-Clark - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of Kimberly-Clark containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, from Ireland and the United Kingdom.
Clearfield Cheese Company Case- A Sequel Background The Clearfield Che.docxHarrywxXPayned
Clearfield Cheese Company Case: A Sequel Background The Clearfield Cheese Company was established by two brothers, Terry and Ted Edwards, in 1931, in Clearfield, Pennsylvania. This section of Central Pennsylvania's economy was based largely upon coal and agriculture at this point in time. The U.S. economy was in the throes of what is usually referred to as the Great Depression, and coal production and agriculture were both experiencing the effects of the slumping economy. The farms in the area were mostly small- to medium-size dairy operations. The farmers were under financial duress because they could not sell their milk in the local area for a price to cover their cost of production. There were better market opportunities in Pittsburgh and Harrisburg, Pennsylvania, but their transportation costs put their "landed cost" at a disadvantage with dairy farmers in Erie, Pennsylvania, and Eastern Ohio. The Edwards brothers were not farmers but rather entrepreneurs and owned several tanker trucks, which could be used for hauling milk. They decided that instead of using their equipment to haul milk to potential markets for very meager profits they would start a cheese processing operation in Clearfield. They had some savings and were able to borrow money from The First National Bank of Clearfield, which was still solvent. Their grandfather who had emigrated from Switzerland was knowledgeable about cheese production and processing and helped them get started. They purchased milk from local farmers with lenient payment terms and started a successful venture. World War II presented some challenges in terms of labor supply and fuel rationing, but they survived and prospered by hiring more women and utilizing more rail service. The next major hurdle was the government-subsidized cheese producers in Canada selling into the Pennsylvania market in the 1980s. Tom Powers, CEO of the Clearfield Cheese Company, with the assistance of two of his key executives, Andy Reisinger ( CIO ) and Sandy their current product offerings by adding ice cream, high-end cheeses made from goat and sheep milk, and high-end milk-based candy; and (4) a combination of one more of these alternatives. 1. Evaluate all three alternatives offering pros and cons of each. 2. What would you recommend? Why?
.
The Farmer's Guide to Development of New Farm EnterprisesRAFI-USA
By Jason Roehrig
RAFI-USA
"The Farmer's Guide to Development of New Farm Enterprises."
Content includes Earning More for Farm Crops, Identifying New Farm Opportunities, On-farm Processing, Selling Your Products and more.
- Interpret the data in each of the cases using 2 different nontechnic.docxjanettjz6sfehrle
. Interpret the data in each of the cases using 2 different nontechnical approaches, such as graphs, charts, or another type of visual presentation. R Case - Caterpillar, Inc. Caterpillar, Inc., headquartered in Peoria, Illinois, is an American corporation with a worldwide dealer network which sells machinery, engines, financial products and insurance. Caterpillar is the world's leading manufacturer of construction and mining equipments, -diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. Although providing financial services through its Financial Products segment, Caterpillar primarily operates through its three product segments of Construction Industries, Resource Industries, and Energy \& Transportation. Founded in 1925, the company presently has sales and revenues of $55.2 billion, total assets of $78.5 billion, and 114,000 employees. Caterpillar machinery are commonly recognized by its trademark "Caterpillar Yellow" and it's "CAT" logo. Some of its manufactured construction products include: mini excavators, small-wheel loaders, backhoe loaders, multi-terrain loaders, and compactwheel loaders. Other products include: machinery in mining and quarrying applications, reciprocating engines and turbines in power systems, the remanufacturing of CAT engines and components, and a wide range of financial alternatives to customers and dealers for Caterpillar machinery and engines. Caterpillar tractors have undertaken and completed many difficult tasks since the company's beginning. In the late 1920 , the 5 oviet Grain Trust purchased 2,050 Caterpillar machines for use on its large farm cooperatives. This sale helped to keep Caterpillar's factories busy during the Great Depression. In the 1930 s. Caterpillar track-type tractors helped construct the Hoover Dam, worked on the Mississippi Levee construction project, helped construct the Golden Gate Bridge, and were used in the construction of the Chesapeake \& Delaware Canal. During this time period, CATs were also used in construction projects around the world in countries such as Palestine, Iraq, India, Canada, the Netherlands, Belgium and the building of the Pan American Highway. In World War II, Caterpillar built 51,000 track-type tractors for the U.S. military. In the 1940s, Caterpillar tractors were used in the construction of the Alaskan highway; and between 1944 and 1956 , they were used to help construct 70,000 miles of highway in the United States. In the 19505 and 605, usage of Caterpillar tractors around the world exploded and were used in such countries as Australia, Austria, Ceylon, France, Germany, Italy, Nigeria, Philippines, Rhodesia, Russia, Sweden, Switzerland, Uganda, and Venezuela, in a wide variety of projects. In addition, Caterpillar products were used to help construct the St. Lawrence Seaway between Canada and the United States. In the 19705 and 805, Caterpillar equipment were used in numerous dam, power, and pipeline projects. Since then.
Kellogg's - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of Kellogg's containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
General Mills - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of General Mills containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
This PPT shows all the aspects of Kellog's while entering into the Indian Market, why they got failed in India, how to overcome, their mission and vision and products.
The ppt is about Cadburys history and its functions in two different countires i.e India & UK. Cadbury a multidomestic product have different operation, marketing strategy in India & in UK. Even the taste is different when it comes to Uk's cadbury made by hersheys & Mondelez's cadbury in India. It also discusses the worm issue which Cadbury faced and how did they tackle it.
Kimberly-Clark - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of Kimberly-Clark containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, from Ireland and the United Kingdom.
Clearfield Cheese Company Case- A Sequel Background The Clearfield Che.docxHarrywxXPayned
Clearfield Cheese Company Case: A Sequel Background The Clearfield Cheese Company was established by two brothers, Terry and Ted Edwards, in 1931, in Clearfield, Pennsylvania. This section of Central Pennsylvania's economy was based largely upon coal and agriculture at this point in time. The U.S. economy was in the throes of what is usually referred to as the Great Depression, and coal production and agriculture were both experiencing the effects of the slumping economy. The farms in the area were mostly small- to medium-size dairy operations. The farmers were under financial duress because they could not sell their milk in the local area for a price to cover their cost of production. There were better market opportunities in Pittsburgh and Harrisburg, Pennsylvania, but their transportation costs put their "landed cost" at a disadvantage with dairy farmers in Erie, Pennsylvania, and Eastern Ohio. The Edwards brothers were not farmers but rather entrepreneurs and owned several tanker trucks, which could be used for hauling milk. They decided that instead of using their equipment to haul milk to potential markets for very meager profits they would start a cheese processing operation in Clearfield. They had some savings and were able to borrow money from The First National Bank of Clearfield, which was still solvent. Their grandfather who had emigrated from Switzerland was knowledgeable about cheese production and processing and helped them get started. They purchased milk from local farmers with lenient payment terms and started a successful venture. World War II presented some challenges in terms of labor supply and fuel rationing, but they survived and prospered by hiring more women and utilizing more rail service. The next major hurdle was the government-subsidized cheese producers in Canada selling into the Pennsylvania market in the 1980s. Tom Powers, CEO of the Clearfield Cheese Company, with the assistance of two of his key executives, Andy Reisinger ( CIO ) and Sandy their current product offerings by adding ice cream, high-end cheeses made from goat and sheep milk, and high-end milk-based candy; and (4) a combination of one more of these alternatives. 1. Evaluate all three alternatives offering pros and cons of each. 2. What would you recommend? Why?
.
The Farmer's Guide to Development of New Farm EnterprisesRAFI-USA
By Jason Roehrig
RAFI-USA
"The Farmer's Guide to Development of New Farm Enterprises."
Content includes Earning More for Farm Crops, Identifying New Farm Opportunities, On-farm Processing, Selling Your Products and more.
- Interpret the data in each of the cases using 2 different nontechnic.docxjanettjz6sfehrle
. Interpret the data in each of the cases using 2 different nontechnical approaches, such as graphs, charts, or another type of visual presentation. R Case - Caterpillar, Inc. Caterpillar, Inc., headquartered in Peoria, Illinois, is an American corporation with a worldwide dealer network which sells machinery, engines, financial products and insurance. Caterpillar is the world's leading manufacturer of construction and mining equipments, -diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. Although providing financial services through its Financial Products segment, Caterpillar primarily operates through its three product segments of Construction Industries, Resource Industries, and Energy \& Transportation. Founded in 1925, the company presently has sales and revenues of $55.2 billion, total assets of $78.5 billion, and 114,000 employees. Caterpillar machinery are commonly recognized by its trademark "Caterpillar Yellow" and it's "CAT" logo. Some of its manufactured construction products include: mini excavators, small-wheel loaders, backhoe loaders, multi-terrain loaders, and compactwheel loaders. Other products include: machinery in mining and quarrying applications, reciprocating engines and turbines in power systems, the remanufacturing of CAT engines and components, and a wide range of financial alternatives to customers and dealers for Caterpillar machinery and engines. Caterpillar tractors have undertaken and completed many difficult tasks since the company's beginning. In the late 1920 , the 5 oviet Grain Trust purchased 2,050 Caterpillar machines for use on its large farm cooperatives. This sale helped to keep Caterpillar's factories busy during the Great Depression. In the 1930 s. Caterpillar track-type tractors helped construct the Hoover Dam, worked on the Mississippi Levee construction project, helped construct the Golden Gate Bridge, and were used in the construction of the Chesapeake \& Delaware Canal. During this time period, CATs were also used in construction projects around the world in countries such as Palestine, Iraq, India, Canada, the Netherlands, Belgium and the building of the Pan American Highway. In World War II, Caterpillar built 51,000 track-type tractors for the U.S. military. In the 1940s, Caterpillar tractors were used in the construction of the Alaskan highway; and between 1944 and 1956 , they were used to help construct 70,000 miles of highway in the United States. In the 19505 and 605, usage of Caterpillar tractors around the world exploded and were used in such countries as Australia, Austria, Ceylon, France, Germany, Italy, Nigeria, Philippines, Rhodesia, Russia, Sweden, Switzerland, Uganda, and Venezuela, in a wide variety of projects. In addition, Caterpillar products were used to help construct the St. Lawrence Seaway between Canada and the United States. In the 19705 and 805, Caterpillar equipment were used in numerous dam, power, and pipeline projects. Since then.
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A Summary of Cargill's History
Cargill is a large, successful, family-owned food business with its roots in the pioneer
farming lands of America's Midwest. Its origins can be traced back over 139 years to a simple
grain storage facility which sowed the seeds for the flourishing food business that helps to
nourish so many of us today.
However, the growth and development of the company did not always run smoothly and
Cargill owes its long heritage to an early culture of business ethics, innovation, and
leadership. These traits have seen the company through times that have ruined stronger
businesses.
In 1910, Cargill confronted perhaps the greatest challenge to its existence. The established
grain trader, having grown throughout the new states in America's north central region, had
accumulated too much debt. In 1909, Cargill's founder, William Wallace Cargill, died, leaving
a small business empire that was overleveraged and had grown too quickly. It was obvious to
his son-in-law, John MacMillan, that the company had to be restructured in order to satisfy
the needs of bankers and customers. The question was whether MacMillan could act fast and
strategically enough to preserve the core elevator and grain trading business.
A few years earlier, no one doubted the success of W. W. Cargill and Sons. Starting at the
close of the American Civil War in 1865 with one grain storage warehouse in Conover, Iowa,
Will Cargill followed the expansion of the railroad system throughout the newly settled
prairie to gather and process grain. Soon, his two brothers, Sam and James, joined his
business venture and established the company's headquarters in La Crosse, Wisconsin. As
grain and the railroads moved west, Cargill followed with new country elevators, as well as
major terminals in the Minnesota towns of Minneapolis, Buffalo and Duluth. Besides the
growing number of elevators, the Cargills were involved in insurance, flour milling, coal,
farming, real estate, lumber, and a railroad. The success of the business required reliable
financing, innovation in moving and storing grain and a solid business reputation.
That reputation needed assurance when the death of Cargill's founder revealed the
company's weak position. John MacMillan, Cargill's new leader, took quick action. He
negotiated with the banks and convinced them to extend credit and give the company time to
meet its debts. He dissolved much of the businesses outside of the profitable grain trading,
moved the headquarters to Minneapolis and created a plan that would remove the debt
burden over time. Also, MacMillan implemented improved accounting procedures to give
management a better financial picture of the company. Within six years, the debts were paid
off and Cargill was positioned for growth.
Still largely a regional grain trader, Cargill grew steadily and established offices in Canada,
Holland, and Argentina. The company weathered the financial turmoil of the 1930s, as well
as a major legal battle with the Chicago Board of Trade. It introduced new innovations to the
industry, including a teletype wire system, a new style of grain terminal (first constructed in
Omaha, Nebraska), and the establishment of a grain laboratory. Many of these innovations
originated directly from Cargill's new leader, John MacMillan, Jr. By the 1940s, Cargill had
diversified into feed, soybean processing, seed and vegetable oil.
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In the 1950s, Cargill emerged as a major international merchandiser and processor of
agricultural and other commodities. Building on strengths, Cargill began global initiatives
with grain-and-oilseed exports and the development of a transportation and grain elevator
system that enabled it to respond to worldwide demand for basic agricultural products. In
1964, Cargill issued its first formal annual report to stockholders, which reported sales near
two billion dollars; over 5,000 employees; expansion of a soybean plant in Spain, two feed
mills and a seed plant in Argentina; and the purchase of the Hen Voerders Company to
expand Cargill's feed operations throughout Europe. Grain handling and merchandising,
soybean processing, flour and corn milling, seed and animal feed production, and salt
processing fueled domestic growth and continued to play an active role beyond North
America. Symbolically, the following year saw the one-hundredth anniversary of Cargill, and
the tenth anniversary of Tradax, its Geneva-based extension.
Under Whitney MacMillan's leadership, Cargill diversified with new operations in beef, pork
and poultry processing, steel making, citrus processing, petroleum trading and
merchandising, international metals, fibers and tropical commodities origination and trading
and fertilizer production. Some of these areas became staples of Cargill's growth; others did
not perform as expected and were sold. But Cargill's experience with diversification produced
dramatic results. By its 125th anniversary in 1990, Cargill, its subsidiaries and affiliates
were found in 57 countries representing nearly 55,000 employees - over ten times the
number twenty-five years earlier.
By the end of the 20th century, Cargill differed greatly from its beginnings as a grain trader.
It had taken its fundamental skills in trading, processing and managing risk and supply
chain logistics, and applied them to several new businesses around the world, including the
trading of energy, futures and financial instruments. But changes in the food industry,
including consolidation and tightening commodity margins, meant Cargill could not prosper
if it kept commodity transactions at the center of its business.
Cargill began forming closer relationships with customers to provide them with solutions to
their pressing business concerns. It recognized that its success was inextricably linked to its
customers' success.
Cargill's goal of becoming the premier global food and agriculture company pushed a
renewed emphasis within the company on innovation and technology. Cargill moved even
further up the value chain. The company evolved from trading soybeans, to processing them
into meal and oil, to producing high-value natural vitamin E from a soybean byproduct. And
it moved from trading corn, to processing corn into ethanol and fructose, to creating a whole
new family of renewable products - from plastics to fabric - made from corn.
Even in these new and often turbulent markets, one Cargill trait remains constant. As a
trader in 1865, Cargill modeled its business practices under the phrase "our word is our
bond." As a global business entering the 21st century, Cargill reaffirmed this promise in 1995
to customers and employees by formally adopting its set of Guiding Principles, an ethical
standard by which Cargill has conducted business throughout the world. Cargill intends to
be the global leader in nourishing people, and its employees will do it by being trustworthy,
creative and enterprising - as they have done for over 135 years.
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History resources
• Wayne G. Broehl, Jr. Cargill: Trading the
World’s Grain
(Hanover, New Hampshire: University Press of
New England, 1992).
• Wayne G. Broehl, Jr. Cargill: Going Global
(Hanover, New Hampshire: University Press of
New England, 1998).
• Wayne G. Broehl, Jr. Cargill: From
Commodities to Customers (Hanover, New
Hampshire: University Press of New England,
2008).
• W. Duncan MacMillan. MacMillan: The
American Grain Family
(Afton, Minnesota: Afton Historical Society
Press, 1998).
• John L. Work. Cargill Beginnings … an
Account of Early Years (Minneapolis: Cargill,
1965). [out of print]
• The History of Cargill, Incorporated 1865-1945
(Minneapolis: Cargill, 1945) [out of print]
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