A Report On The BMW Group Essay

A Report on the BMW Group Essay
A Report on the BMW Group
Introduction
As a result of the increased demand of cars, the competition among car companies is becoming intense. Although the market of car is the biggest
growing market in the world, there are still some companies who make cars failing year after year. However, there are some outstanding car companies
such as The BMW Group performing distinctly.
The history of BMW is one of ground–breaking innovations and exceptional automobiles, including motorcycles and aircraft engines. It has a history
with people of vision and of pioneering creation in the world of aviation engineering. Already we can begin to see that the BMW group is a well
known and significant player in its market.
BMW was founded in 1916 as an ... Show more content on Helpwriting.net ...
The main driving force behind the decision of BMW to turn to globalization was competition from global companies in Germany, the United States and
Japan who are major competitors in the luxury segment. The automobile industry is highly globalised with many major manufactures operating all over
the world. Automobiles built in one region are sold, with necessary changes, around the world. The main force for global convergence was the virtual
disappearance of the national manufactures being squeezed out by the international giants and the standardization of markets across international
boundaries. Forced by international regulatory bodies at regional level and fuelled by ever more intensive global communication.
Innovation
"THE BMW Group, as one of the world's most innovative companies, shows that Germany still leads the global field as a centre of innovation," says
German Federal Minister Wolfgang Clement, who is patron of the award.
BMW try to innovate new ways to stay ahead of their competitors. They designed a new manufacturing plant where the cars would move down the
assembly line on an independently powered gantry. The new technology would produce sound waves so that collisions can be avoided, thus reducing
the need for more workers and also reducing the risk of unwanted accidents in the plant.
The BMW Group is conducting research into systems that optimize the interaction between driver, car and environment in
... Get more on HelpWriting.net ...

Harley Davidson Mission Statement
Strategic Analysis
[pic]
Table of Contents
I. INTRODUCTION A. Brief History 1. Harley–Davidson 2. The Motorcycle Industry B. Harley–Davidson 1. Mission Statement 2. Vision Statement
D. Problem Statement 1. What is the Future of Harley–Davidson?
II. EXTERNAL ASSESSMENT A. Nature of the Industry 1. Economic 2. Social 3. Technological 4. Future of the Industry
B. Competitive Analysis 1. Industry Attractiveness and Barriers 2. Key Success Factors 3. Competitor Analysis
III. INTERNAL ASSESSMENT A. Individual Analysis ofHarley–Davidson 1. Nature of the Firm 2. Management 3. Financial Position 4. Financial
Ratio Analysis
IV. STRATEGIC CHOICE A. SWOT... Show more content on Helpwriting.net ...
After an investigation by the US International Trade Commission, in 1983 President Reagan imposed a 45% tariff on imported bikes and bikes over
700 cc engine capacity. The new management deliberately exploited the past appeal of their big machines, building motorcycles that purposely adopted
the look and feel of their earlier models. Quality increased, technical improvements were made, and buyers returned. Harley–Davidson once again
became the sales leader in the heavyweight (over 750 cc) market. During its period of peak demand, the company expanded the number of dealerships
throughout the country. At the same time, its current dealers typically had waiting lists that extended up to a year for some of the most popular
models. In August 2009, Harley–Davidson announced plans to enter the market in India. The company established a subsidiary near Delhi, and began
the process of seeking dealers.[6] The Motorcycle Industry Motorcycles are one of the most affordable forms of transportation and one of the most
common types of motor vehicle. There are approximately 200 million motorcycles (including mopeds and motor scooters) in use worldwide, compared
with 590 million cars. Most motorcycles are concentrated in the United States and Japan. The

Is The Motorcycle Industry Attractive? If So Why? Essay
Ducati Case Analysis
1.Is the motorcycle industry attractive? If so why?
According to me, the motorcycle industry is very attractive. The main reason to back my claim is the level of competition in the industry. There is a
very high level of completion between all the companies present in this particular segment. The main factors that drive this rivalry are different
positions of different players within the industry, differences in technical know–how, differentmarketing campaigns, differences in core nature of the
products and differences in strategies. The players in this particular industry don't fight over price of their products, they rather compete with each other
in terms quality of their products and the nature of their services to different segments of customers. Each player had its own unique strategy and nature
of the product for a particular segment of customers, this tends to intensify the competition amongst companies in the industry.
The fight amongst the major players in this industry is not over price, but over capturing the market share. Since, there is no one definitive leader in the
motorcycle industry on the global level, the companies tend to steal each other's business, this makes the industry rivalry cut throat. One of the crucial
factors that make this industry extremely attractive is the constant drive for innovation. Since different industry participants have different approach
towards the same segment of the industry, there is a very high

BMW: SWOT Analysis: BMW
3.2SWOT Analysis
SWOT Analysis
SWOT Analysis is a method of strategic planning, which helps to estimate factors and phenomena that affect the project or organization. All the factors
are divided into four categories: strengths, weaknesses, opportunities and threats. The method includes defining organizational goals and determining
the internal and external factors that contribute to achieving them or complicate them.
SWOT Analysis of BMW StrengthsWeaknesses
Internal EnvironmentStrong brand image
Diverse ranges of products
Strong product innovation
Strong influence on consumers through media
Good reputation for quality, reliability, and service
High employee productivity
High–quality suppliersHigh cost of raw materials ... Show more content on Helpwriting.net ...
This gives the competitors an edge over BMW. BMW is capable of good R&D but the implementation of the researched vehicles takes strategic
alliance with different companies which BMW lacks.
Younger generation less brand conscious – The younger generation is more likely to spend the money on electronic appliances then saving it for a
premium car.
Opportunities
BMW has a great opportunity to increase its profitability by innovation and alliances. BMW has a great history of alliances such as its purchase of
Rolls Royce which don't only produce the world's finest cars but is also the biggest manufacturer of aeroplane engines. On the innovation side BMW
has a tie up with alpine among others to style and modify their cars in order to make it more appealing to their customers.
Increasing product portfolio: By increasing their product portfolio and introducing new series in different segments they can increase their sales as
there will be more choices for customers under the same brand. Off course, this is the best opportunity for any brand in the market.
Strategic Alliances: This can prove a smart strategy for BMW. BMW can use other company's specialized capabilities to differentiate their

BMW AG: The Digital Car Project (A) Essay
Memorandum
To:
From:
Date:
Re:
Prof. Edward Rogoff
Mr. Partha Mitra
12/11/2012
BMW AG: The Digital Car Project (A)
Case Summary
This case study presents how BMW, a German automobile, motorcycle and engine manufacturing company, is trying to reduce development turnaround
time using new technologies. To build new development capability three areas of opportunities are emphasized, managing automotive development
including exterior styling; process/organizational changes; and adapting new computer–aided technologies. This strategic move is responsible for BMW
historically strategic product positioning in automotive industry in 1990's.
Most important facts
1>History of BMW – In 1916, Gustav Otto founded Bayerische Motoren ... Show more content on Helpwriting.net ...
o
The current process: In 1990s a development process was entailed which is 60–month–long. Two major prototyping cycles first time started to take
advantage of rapidly emerging computer simulation methods and to identify potential design problems earlier in the development schedule.
Computer–aided technologies remained untapped in the current process. Ex: BMW 3–Series, launched in 1998, was developed under this development
process.
5) Reengineering Automotive Development: To stay competitive and decrease the turnaround time of the development process BMW had to launch a

reengineering task force who was responsible for meet a bold target of for slashing product development time by 50% percent . Task force identified
five key process areas–body, climate control, fuel supply, test engines
(power train), and acoustics–that accounted for about 90% of the critical processes in the product development timeline and decided to change the
traditional process to increase productivity – 1> Increased parallelization of design tasks, 2> Elimination of some design iterations, 3> Quicker
completion of the remaining design iterations.
Analysis of the relevant issues
1.
Development Time – Japanese automobile companies targeted to decrease traditional 50 month development time by
30% as a response to rapidly changing market. BMW was lagging behind competitor since its NPD process was
very traditional and slow.
The company had a very artistic

Bmw : Company Analysis : Bmw Essay
COMPANY ANALYSIS: BMW
Prepared for: Fred Douglas
Prepared by: Julian Gallego
November 7th, 2016
A. COMPANY BACKGROUND History
BMW stands for Bayerische Motoren Werke. It is a German based automobile manufacturing company. It was founded by Franz Josef Popp in 1916.
BMW's headquarters is in Munich, Bavaria, Germany (SECOND CITE). With 105,876 employees as of 2012, BMW is one of most admired,
respected and trusted automobile manufacturers. BMW traces its roots back to Karl Rapp and Gustav Otto. In the year 1916, Gustav Ottos company
merged into Bayerische Flugzeug–Werke AG (BFW). In 1917 Rapp Motorenwerke company became Bayerische Motorenwerke GmbH, which was
converted into a Limited Public Company in 1918. BMW AG then transferred its engine operations– including brand names– to BFW by 1922. BFW
was founded on March 7 1916. Therefore BFW's founding has gone down as BMW's founding date. The BMW logo represents the Bavarian state
colours. At first BMW started out as a engine manufacturer but by 1928 it became an automobile manufacturer. ( FIRST CITE)
Size and Growth
BMW currently owns Rolls Royce and MINI. ( third CITE) BMW has grown a lot since its beginning it started off as a company that made engines
and manufactured motorcycles. By 1923, BMW's first motorcycle – the R 32 – was announced, but it was only some years later, around 1928, that the
company became an automotive manufacturer. In the 1930s, BMW was moving towards

Swot on Bmw
PRINCIPLES OF MARKETING
5.0 SWOT ANALYSIS FOR BMW
The Swot analysis is a concise analytical method used to assess the strength, weakness, opportunities and threat in a company. The internal factors to
the company can be categorised as the strengths and the weaknesses of the company while the external factors to the company can be categorised as
the opportunity and threats. These four elements are more or less the four factors of success in a business. The swot analysis helps evaluate the
strategic position of a company by analysing both the external and internal factors that could be favourable or unfavourable to the aims and objectives
of the company. It is essential that this analysis include non–marketing components and cost as ... Show more content on Helpwriting.net ...
Also the BMW does not manufacture product in their plants they only assemble the vehicles. BMW's manufacturing cost when compared to the
manufacturing costs of other car companies are a lot higher therefore making its product development cost higher. This has the potential to cut into
their general profit in the long run as there is a lot of cost incurred in purchasing the manufactured products they need from their German base
OPPORTUNITIES
The European Union is one of the world's biggest trading federations, with a population of millions; this is due to the European union's constant
expansions. With BMW having a strong position in the premium car segment in Europe because of its German roots, it is likely that BMW would be
able to target a larger market share across the new and expanding markets.
BMW's launch into the Chinese Luxury car market seems to be a promising venture, as china already ranked 12th in the BMW market in 2002 and
3rd largest market for BMW's 7 series luxury limousine, with a little more robust growth china is predicted to be amongst the 7th largest markets in
the coming years ahead, which is an opportunity for BMW to enjoy an increase in its profits.
In order to cut cost, it would be more profitable to BMW, if they manufactured their own products and raw materials. This is because BMW already
spends a lot of resources on its manufacturing costs, product development, and purchase of some of the products they need in order

BMW Essay examples
BMW
Speech Topic: The History of .BM.W.
Organization: Chronological
Specific Purpose: To inform my audience of the excellence achieved by BMW over the coarse of the past 85 years.
Thesis: From 1916 to the present day BMW has earned the title of "The Ultimate Driving Machine"
Introduction: It has always been the desire of BMW to create automobiles of unmistakable identity. As you can see by the price of one, this has posed
no problem to them over the last eight decades. But what you cannot see is the one thing that has always been true about BMW automobiles both in
the past as well as in the present: a BMW is always "the ultimate driving machine".
Transition You might not know it but BMW hasn't always been a maker of over... Show more content on Helpwriting.net ...
There are still a large number of the almost 22,000 original models that are well maintained or beautifully restored.
F.At the beginning of the economic miracle, the motorcycle had lost its significance as a means of transport. People had finally come round to the
idea of wanting a roof over their heads during their journeys. BMW reacted quickly and surprised the world in 1955 with an unusual vehicle concept.
Although it was initially looked upon as something of a curiosity, the BMW Isetta with its one–cylinder motorcycle engine quickly established itself on
the market. The economic MotocoupГЁ, based on the Italian Iso construction, became a much–loved top seller in the golden 50s.
G. In 1959 B.M.W. goes up for sale but new investors quickly arise.
II. History of BMW 1960–1978
A..In 1962 BMW introduced the 1500 series and was the start of a completely new model range – a compactly styled, sporty alternative to the spacious
luxury saloons. The four–door saloon was the foundation for the "New Class" of BMW automobiles that were as convincing with their sporty driving
performance as they were with their availability of space. The BMW 1500 was a medium–size car for the entire family – and a role model for the later
vehicles of the 3 Series that was to be equally successful.
B. In 1965 BMW quits making aircraft engines and focuses on aoutmobi engines alone.
C. The 1600 series is introduced and becomes the basis for the new

Bmw's Operation Management
BAD 429
Operation Management
Project: BMW
By:
Rodolphe Beyrouthy
Presented to:
Table of contents:
Executive summary................................................................................................3
Charts .........................................................................................4 – 6
Introduction...................................................................................7
History..........................................................................................7 – 10
Design of goods and services..............................................................10 – 11
Managing quality........................................................................... 11– 12
Process and capacity design.............................................................. 12
Location strategy...........................................................................13 – 14
Layout strategy............................................................................. 14
Human resource and job design.........................................................15
Supply–chain management............................................................... 15 – 16 ... Show more content on Helpwriting.net ...
BMW is currently the 1st most valuable car brand in the world and the 23rd most valuable brand in the world; in 2011 it was the 2nd right behind
Toyota. BMW's brand value increased 10% while Toyota's brand value decreased by 10%. It currently own "Rolls–Royce Motor Cars" which is a
British manufacturer of luxury automobiles and "MINI" which is a British automotive marque which specializes in small cars.
BMW's main products are:

1 Series: The 1 Series was introduced in 2004 and was the first sports hatch in the highly competitive compact car segment.
3 Series: The 3 Series is the benchmark premium sports saloon, and continues to define the compact executive car segment. It was launched in 1975.
5 Series: The 5 Series car was launched in 1972 and is available in both Saloon and Touring models with a number of petrol and diesel engine options.
The 5 Series is known for its agility, performance and driving dynamics.
6 Series: The 6 Series comes in two models, CoupГ© and Convertible, and is available in a Launched in 2003, the 6 Series has become renowned for
its sporting elegance and cutting–edge design.
7 Series: The 7 Series is BMW's luxury Saloon, combining performance, elegance and dynamic appeal.
X5: The X5 was the first car in the Sports Activity Vehicle Segment, when it launched in 1999. These can appeal to buyers who

My Experience At Bmw 's Playground Essay
This summer we had the chance to spend some time in Europe. One of our stopping points was Munich. Needless to say we relished in the
opportunity to play in BMW 's playground. As you will read below, we are massive car enthusiasts, so you can imagine our excitement in visiting
BMW 's heartland! We were like kids in a candy shop ogling and drooling at the new toys, new cars, and the latest and greatest.
For those that don 't know, let me give you a brief history lesson on both myself and Chris. I have ALWAYS had a passion for cars. There is just
something so sexy about cars, the lines, the power, the way they make you feel...if you are a car person, you know what I mean and how I am
feeling even typing this. Let 's put it this way, when my family went to buy a car, they took me, the little cute little blonde versus one of my 3
brothers. I knew more about the cars than the sales person. Chris has been around the car world his entire life. His father had a dealership, and Chris
followed suit. He worked at a Ford dealership; then shortly was recruited to run a Cadillac store. From there, he was once again pursued open and own
his own Infiniti dealership. Pretty much, we love nice luxurious cars!
As I stated in our very 1st meeting, I NEVER want anyone to be that person that is simply nodding along and having absolutely no idea what is going
on and all kinds of confused, I want to start with the basics of BMW and then dive into why they are so successful. I think we all can

Launching the Bmw Z3 Roadster
LAUNCHING THE BMW Z3 ROADSTER
– Arnab Ganguly
INTRODUCTION
The case deals with the launch, of the BMW Z3 roadster, a car that revolutionized and rejuvenated the American motor industry. The BMW Z3 was the
first modern mass–market roadster produced by BMW, as well as the first new BMW model assembled in the United States. The very first BMW
assembled in the US was the E36/4, 318i that rolled off the Plant Spartanburg assembly line beginning in October 1994. The case talks about the
successful first phase launch of this new drop top beauty. The Z3 was introduced as a 1996 model year vehicle, shortly after being featured in the James
Bond movie, Golden Eye. At that time Karen Sortito created the BMW campaign for the film Golden Eye.... Show more content on Helpwriting.net ...
4. Thus the following areas needed to be carefully evaluated:
(i) To consider the power ofmarketing execution (e.g., product placement) versus traditional media planning strategy. How does this new marketing
approach affect shifts in brand image?
(ii) To encourage a point–of–view regarding the role of cross–promotions and movie product placements both within the marketing mix, and as
elements of new product launch activities
(iii)To structure thinking about a "new marketing paradigm" that does not rely on advertising, the television networks and their associated metrics as
central organizing elements.
(iv)To develop a framework by which "non–traditional" (NT) marketing plans can be designed, managed, and measured.
(e) Possible Alternatives (Mostly considered by the Protagonist).
Z3's target market was defined in psychographic terms, as opposed to the more traditional demographic terms. Potential buyers included those who
were interested in unique image statements, those who had always dreamed of owning a roadster, and those who desired to express their individuality.
The target market included individuals within various life stage–defined segments. Reaching this market required a new and creative marketing strategy.
Strategically, the Z3 launch was vitally important.
1.To create buzz for the

International Marketing Report
International Marketing Report The 21st century has led the commercial organizations to the era of cut throat competition where the existence
and survival of organizations is at stake. The competition is further increased with the wave of globalization which has promoted trade across
borders. This trend has raised the quality standards as the consumers are aware of their rights on the manufacturers and the society. Every year,
brands of the years are awarded to the most successful and favorite organizations of the world in every industry. This paper is about BMW, one of
the best global brands in the modern 21st century (Interbrand, 2012). BMW is a brand of vehicles which is considered a symbol of quality and
status among its customers (Gantriis, 2008). The brand offers variety of products ranging from motorcycles to cars. The brand is famous for high
quality engines installed in the BMW vehicles. The reason of engine strength lies in the fact that the idea of BMW car manufacturing was conceived
from the practice of producing aircraft engines. There was a time when BMW was only an engine manufacturer and the engines were installed in
various vehicles. The success in the field of powerful engines led BMW to start its own manufacturing plant for vehicles. The production started
from motorbike in 1923 (BMW, 2012) and the dawn of 1929 witnessed the first ever car produced by BMW (Wired, 2007). The headquarters of BMW
are located in Munich, Germany (BMW Group, 2012) while

Bmw Case Study Analysis
BMW Group 's Worldwide Mission Statement
"The mission statement up to the year 2020 is clearly defined: the BMW Group is the world 's leading provider of premium products and premium
services for individual mobility."
BMW is one of the most widely know luxury class car manufacturers in the world. They have great branding strategy and technology but the entrance of
Japanese manufacturers in the U.S. auto market creates a problem for BMW. Japanese companies have luxury cars that are lower in price and
maintenance and they have the technology to compete with these German vehicles.
BMW must take action to compete with the Japanese auto companies by putting great emphasis on quality service at a reasonable price to gain the
competitive ... Show more content on Helpwriting.net ...
They have offered a four–year, 50,000 mile maintenance–cost–free program called "BMW Ultimate Service". The service includes free replacement of:
Brake pads, brake rotors, wiper blades, scheduled maintenance, oil changes, and roadside maintenance. IntelliChoice Data
BMW has compiled data pertaining to the average cost* of maintaining other vehicles during the first four years of ownership. See how BMW's
no–cost Ultimate Service plan compares:
Brand
Maintenance Costs
Acura – $970.75
Audi – $967.17
BMW – $0
Cadillac – $744.26
Infiniti – $649.40
Jaguar – $1112.53
Land Rover – $233.52
Lexus – $974.22
Lincoln – $922.14
Mercedes–Benz – $1086.60
Porsche – $1032.14
Saab – $385.29

Strength of Competition–Very high. Toyota, Mercedes–Benz, Audi, Jaguar, Porsche, and more have invaded BMW's market niche.
Threat of New Entrants–High. Competitors are always putting out new models of vehicles and improving on their popular models. They are also
putting out more reasonably priced, economical vehicles due to the current economy.
Bargaining Power of Suppliers–Strong. Suppliers are relied upon to provide the company with competitive pricing, however, you can't trade quality
for low prices and this puts BMW in a difficult position. They have built relationships with their suppliers over the years and they will lose their
competitive advantage in this area by expecting suppliers to cut prices to get higher profits.
Threat of

History Of BMW
ayerische Motoren Werke AG (About this sound pronunciation (helpВ·info); English: Bavarian Motor Works), commonly known as BMW or BMW
AG, is a German automobile, motorcycle and engine manufacturing company founded in 1916. BMW is headquartered in Munich, Bavaria, Germany.
It also owns and produces Mini cars, and is the parent company of Rolls–Royce Motor Cars. BMW produces motorcycles under BMW Motorrad, and
plug–in electric cars under the BMW i sub–brand. BMW is one of the best–selling luxury automakers in the world.[3]
Contents [hide]
1 History
2 Shareholder structure
3 Production
3.1 Worldwide sales
3.1.1 China sales
3.2 Annual production
4 Motorcycles
5 Automobiles
5.1 New Class
5.2 Current models
5.3 M models
6 Motorsport
6.1 Motorsport ... Show more content on Helpwriting.net ...
In 1994, BMW bought the British Rover Group[18] (which at the time consisted of the Rover, Land Rover and MG brands as well as the rights to
defunct brands including Austin and Morris), and owned it for six years. By 2000, Rover was incurring huge losses and BMW decided to sell the
combine. The MG and Rover brands were sold to the Phoenix Consortium to form MG Rover, while Land Rover was taken over by Ford. BMW,
meanwhile, retained the rights to build the new Mini, which was launched in

Bmw Strategic Managemnt Essay
[pic]
UNIVERSITY OF BRADFORD
ADVANCED DIPLOMA IN BUSINESS MANAGEMENT
MODULE ASSIGNMENT
MARKETING MANAGEMENT
LECTURER: Mr. Roland Kiew
Huizhong bei
CONTENTS
1. Executive Summary & Overview of company
2. Early history
3. STP Strategy
4. Markets of BMW
5. Marketing mix
6. Conclusion

7. Recommendation
8. Refrences
OVERVIEW OF THE COMPANY & EXECUTIVE SUMMARY
This marketing report aims to examine and explain the marketing strategies of BMW , In this report I will be focusing on:
THE COMPANY
ITS HISTORY & PROUCTS
STP STRATEGY
BMW'S MARKETS
MARKETING MIX ... Show more content on Helpwriting.net ...
BMW operates three business segments namely: Automobiles, Motorcycles and Financial Services. BMW is the parent company of the Mini and
Rolls–Royce car brands, and, formerly, Rover (car)/Rover. The company's slogans in English are "The Ultimate Driving Machine" and "Sheer
Driving Pleasure". The company produces, and markets, a varied range of a higher end sporty cars and motorcycles. BMW has also manufactured the
first passenger car running on hydrogen ready for common use, although the production figures are limited by the lack of a respective filling station
net. In addition to cars and motorcycles, BMW operates an aircraft engine division under the brand name of Rolls Royce.
The company has worldwide subsidiaries and manufacturing plants in Germany, Austria, the UK, the USA, Mexico, Brazil, South Africa, Egypt,
Thailand, Malaysia, Indonesia, the Philippines and Vietnam. BMW Group comprises of many segments within its vast portfolio, but I would be only
concentrating on Automobiles. BMW group is focused on fabricating a variety of tangible products, and also the group has many intangible financial
services. The BMW Group's automotive which I am more interested in this easy is portioning of their portfolio consists of the three premium brands:
BMW, MINI, and Rolls–Royce of which I would be more only looking at BMW and would also demonstrate their marketing. BMW is

BMW: The Value Creation Process Of BMW
Table Of Contents Executive Summary Introduction Objectives Industry Profile Company Profile Value Creation Process Value Delivery Sequence
Value Chain Process Strategy Number ONE o Sustainability o Product Value o Outbound logistics o Promotion o Marketing and sales o Pricing and
services Global Market Share Growth Rate Car Models Strengths and Weaknesses Recommendations Conclusion Bibliography
EXECUTIVE SUMMARY
"For this term paper I have based my research on the value creation process aspect of the marketing of a company, in particular, the luxury car company
BMW. BMW is one of the most successful automobile companies and is the parent of other companies such as Rolls Royce and MINI. It is
headquartered in Munich, Bavaria, Germany and was established in 1910. BMW IS PART OF THE "GERMAN BIG 3"... Show more content on
Helpwriting.net ...
The reasons for this are not just high import taxes for cars but also low labor costs and a great demand for cars."
BMW COMPANY PROFILE "Bayerische Motoren Werke AG, commonly known as BMW or BMW AG, is a German automobile, motorcycle and
engine manufacturing company founded in 1910. BMW is headquartered in Munich, Bavaria, Germany. It also owns and produces Mini cars,Bikes,
and is the parent company of Rolls–Royce Motor Cars.
BMW's current logo is designed to represent propellor blades in a blue sky,its blue and white colour scheme also represents the flag of Bavaria which
is blue and white checkered. It is one of the most respected automobile manufacturers and renowned for crafting luxury cars and SUVs that offer
superior level of driving enjoyment.
BMW India is a subsidiary of the BMW group, and has its head quarters in Gurgaon, near New Delhi, and its own manufacturing facilities in Chennai.
BMW India employs 650 staff, and has had 1.8 billion Indian Rupees invested into it by the BMW

The International Expansion Of Bmw And Ikea
The brand–globalization goes on rapidly, an increasing numbers of organization invested their brand track to overseas markets. New markets have new
consumers, chances, and profits and extend brands existence. The international expansion of BMW and IKEA has led them to achieve huge success. In
this essay, will explore what lead each brand to move away from their traditional market and investigating how the two brands developed successful
international expansion, and what has made them global household names.
Firstly, BMW, which is established in 1916, it is a worldwide famous automotive enterprise and thought to be a leading company in field of high class
automotive manufacturer. With a history of over one hundred years, BMW develops from a small manufacturing company that produces aero engines
into business groups that dominate in the field of high class automotives and produce world–famous aero engines, off–road vehicles and motorcycle
(Elias, 2009). In 1928, BMW purchasing the company Fahrzeugfabrik Eisenach to became an automobile manufacturer, all the cars were made in a
factory in the Thuringia area of Germany before The Second World War. BMW had many changes during the War, They became a manufacturer of
German weapons and put their almost all of the sources to built aircraft engines for the Air Force of German. After war, the first car was the BMW
501 which was built from 1952, even though it was not a commercial success, but it restored the capacity of BMW. At the

Essay on Ducati
9–701–132
REV. MARCH 8, 2002
GIOVANNI GAVETTI
Ducati
By the end of 2000, Federico Minoli had won his battle. Over the past five years, the "turnaround i artist" –– as Forbes magazine dubbed him –– had
transformed a company on the verge of bankruptcy into one of the most profitable motorcycle manufacturers in the world; a mechanical concern into
a global brand; a fast motorcycle into a symbol of Italian design and tradition, extreme performance, and technical excellence. Under Minoli, Ducati
had enjoyed explosive growth and profitability. Revenues had quadrupled since 1996; EBITDA had grown from 33.4 million Euros in 1997 to around
60.0 million Euros in 2000; the market share had gone from 5.1% in the sport bikes segment in 1997 to ... Show more content on Helpwriting.net ...
In 1997, BMW introduced its own interpretation of a cruiser, which enjoyed a stunning commercial success. Touring bikes were larger motorcycles
equipped for longer rides and greater comfort. Within this segment, the three largest players were BMW,Harley–Davidson, and Honda. Sport bikes had
lighter frames, a more forward seated position, and emphasized speed, acceleration, and minimal comfort. This niche, which Ducati identified as its
relevant market (see Exhibit 3), could be further disaggregated into four sub–segments: hyper–sport (extreme performance, closely derived from the
racing world), super–sport (high performance, good handling and low weight), naked (good performance and urban riding) and sport touring (speed
and handling, married with comfort for longer rides). Japanese companies dominated this niche, while European firms such as Ducati, BMW, and
Triumph also vied for market share. Harley–Davidson entered the sport bike market by acquiring Buell Motorcycles in 1998. This segment was
Ducati's reference market.
Customers
A wide variety of individuals, with equally different tastes, bought and rode motorcycles (Exhibit 4). "Knee down," or racing aficionados, sought
extreme performance and functionality (e.g., reliability and technical excellence). "Easy–riders" lay at the other extreme, and associated the motorcycle
with a particular lifestyle.

Performance and Appraisals
Human Resource Management
Project on Performance and Appraisals
Index
|Sr. No. |Content |Page No. |
|1. |History of BMW |3 |
|2. |Showroom History |4 |
|3. |Production of BMW |5 |
|4. |Performance ... Show more content on Helpwriting.net ...
By 1959 the automotive division of BMW was in financial difficulties and a shareholders meeting was held to decide whether to go into liquidation
or find a way of carrying on. It was decided to carry on and to try to cash in on the current economy car boom enjoyed so successfully by some of
Germany 's ex–aircraft manufacturers such as Messerschmitt and Heinkel. The rights to manufacture the Italian Iso Isetta were bought, the tiny cars
themselves were to be powered by a modified form of BMW 's own motorcycle engine. This was moderately successful and helped the company get
back on its feet. The controlling majority shareholder of the BMW Aktiengesellschaft since 1959 is the Quandt family, which owns about 46% of the
stock. The rest is in public float.
In 1992, BMW acquired a large stake in California based industrial design studio DesignworksUSA, which they fully acquired in 1995. In 1994,
BMW bought the British Rover Group(which at the time consisted of the Rover, Land Rover and MG brands as well as the rights to defunct
brands including Austin and Morris), and owned it for six years. By 2000, Rover was making huge losses and BMW decided to sell the combine.
The MG and Rover brands were sold to the Phoenix Consortium to form MG Rover, while Land Rover was taken over by Ford. BMW, meanwhile,
retained the rights to build the new MINI, which was launched in 2001.
Chief designer Chris Bangle

The BMW Group
Corporate Research Paper – BMW Group
Introduction
Bayersiche Motoren Werke Group (BMW Group) is a German company whose operations are "focused on the premium segments of the international
automobile markets (BMW Group)". BMW Group was founded in 1916 and established its main plant and headquarters in Munich, Germany just after
World War I in 1922. Those facilities exist as BMW's headquarters and flagship plant to this day (BMW Group).
BMW Group coordinates its activities in more than 150 countries on 6 continents and operates 29 manufacturing facilities in 13 of those countries
(BMW Group). Those manufacturing facilities are concentrated in Western Europe with 9 in Germany, 2 in Austria, and 3 in the UK. Its other
manufacturing ... Show more content on Helpwriting.net ...
As a measure of liquidity, BMW's current ratio for 2012 is 1.04 which signifies that BMW Group maintains an efficient operating cycle and is capable
of handling its financial obligations, even though в‚¬32 billion are tied up in non–current receivables.
BMW Group's Foreign Exchange (FX) Risk Management Policy In order to achieve growth, profitability, and sustainable levels of business in the
future, BMW Group understands that it must expose itself to a degree of calculated risk. In its most recent quarterly statement to its stockholders, BMW
Group recognized that, "Managing risks is a fundamental prerequisite for being able to deal successfully with the constant flow of changes in the
relevant political, legal, technical and economic landscapes" (BMW Group). BMW Group's discussion in its annual report around the many risks it
faces is extensive. The report includes risk topics around sales and marketing, pension obligations, information technology, raw materials, and many
other detailed business components. For this discussion, we will focus on financial risks and those relating to their international risk management. The
first category of financial risk is exchange risk. For BMW Group, the sale of vehicles outside the Eurozone gives rise to exchange risk because
changes in exchange rates, especially between the US dollar, Chinese renminbi, British pound, Russian rouble, and

Aviation Company Karl Rapp
Initially starting as an aviation company set up by Karl Rapp which was established in 1913 was the basis at which BMW began their long and
illustrious tenor at the top of the luxury brand Automotive industry. Although struggling initially due to poor engine designs which suffered from
severe vibration problems the company knows as Rapp Motorenwerke barely remained in business solely due to the Austro–Daimler being unable to
keep up with the high demand of the V12 aircraft engines required by the Austrian military. It was this inability to meet their demands that resulted in
the decision for the engines to be produced at Rapp Motorenwerke allowing them to remain in business. Franz Josef Popp who was the lead
supervising engineering at Austro–Daimler was sent to Munich to supervise the engine quality. Popp went on to become actively involved in the
running of the company and was behind the hiring of Max Friz who was a young and talented aircraft engineer. It would be the hiring of Friz that
would change the course of the company. Within a few weeks of his hiring Max Friz had designed a new aero–engine far superior to any other
German aero engine currently being produced. Following the departure of Rapp the company took on a large restructuring and BMW was first
established as a business entity in 1917. Large orders were being received for the BMW IIIa engine designed by7 Max Friz and a high level of
financial assistance were provided by officials in relevant ministries under

Valuation of Bmw
| Valuation BMW Group | BUSM31– Strategic Financial Management| 2010–10–27| Group 14| |
|
Tutor: Authors:
MГҐns KjellssonDaniel HedevГҐg Jonas Karlsson Mathias Ljungberg Jakob Tuvehjelm
Background
BMW is one of the ten largest automobile manufacturers in the world, with an annual production of 1.3 million cars (2009). It is furthermore one of
the leading manufacturers in the premium car segment. BMW Group brand portfolio includes in addition to the BMW brand itself the Mini and Rolls
Royce motorcars. The Mini brand is a remain from 1994 when BMW bought Rover and Rolls Royce was acquired in 1998 after a few years of engine
cooperation. Besides the production of automobiles BMW is a well ... Show more content on Helpwriting.net ...
Worth noticing is how Toyota outperforms most competitors until 2009 when they instead showed the poorest operating margin. For all compared
companies, 2009 is the worst year and only VW and BMW are able to generate a positive OM. Operating Margin| 2004| 2005| 2006| 2007| 2008| 2009|
BMW| 8,4%| 8,1%| 8,3%| 7,5%| 1,7%| 0,6%| Daimler| 2,7%| 1,5%| 1,4%| 7,9%| 5,4%| –1,9%| Volkswagen| 1,8%| 2,9%| 1,9%| 5,6%| 5,6%| 1,8%|
Toyota| 9,6%| 9,0%| 8,9%| 9,3%| 8,6%| –2,2%|
When comparing the Inventory Turnover, Toyota is outstanding in its performance just as known to be. BMW had the second highest inventory
turnover in 2009, which has improved continuously throughout the measured time (worst in 2004). For Daimler and Volkswagen the trend is instead
negative.
Inventory Turnover| 2004| 2005| 2006| 2007| 2008| 2009| BMW| 5,60| 5,54| 5,65| 6,20| 6,06| 6,55| Daimler| 7,22| 6,86| 8,80| 4,73| 7,82| 4,41|
Volkswagen| 6,80| 6,86| 7,26| 7,00| 6,07| 5,74| Toyota| 13,14| 12,51| 11,62| 11,21| 11,82| 11,28|
The cash–conversion cycle within the industry is extremely volatile. Toyota, known for its excellent logistics, has been able to outperform most
competitors. For BMW the figure is bleak although Daimler is in serious trouble with 117 days in its conversion cycle. Cash–conversion–cycle| 2004|
2005| 2006| 2007| 2008| 2009| BMW| 47,20| 46,46| 45,63| 44,60| 52,18|

Situational Analysis of Bmw Mini Essay
"The people who brought you The Ultimate Driving Machine are introducing you to
The Ultimate Lifestyle Machine."
The MINI IMC Campaign: Situational Analysis
IMC Campaign Outline Produced by:
Linda Brozowski, Christina Gunn, Roland Hancock, Mike Nakamura, & Trudy Walter
MKT 467
Integrated Marketing Communications
Professor Joyce Nielsen
October 7, 2003 Situational Analysis
Overview/Intro
The small car market is set to grow by about 50% over the next ten to twelve years from the 8.4 million units sold in 2001. The market for premium
products is clearly growing faster than the total market, particularly in the small car market. Many customers will not compromise safety, quality,
driving characteristics, and individualism ... Show more content on Helpwriting.net ...
Strategic Marketing Objectives
Our marketing objective is to promote the BMW MINI to our target audience of driving consumers in their mid twenties to thirties with heavy
television, print, and outdoor campaigning. The MINI will kick off its introduction with the first of seven new TV spots breaking on October 26th
during Sunday Night Football on ESPN. The television campaign will continue to roll out over October and November on cable networks including
CNBC, CNN, MTV and VH1. The strategy is to include this broad range of drivers offering them opportunities to take their driving experience to a
whole new level, while gaining their trust and loyalty. Spot television buys will concentrate on morning news, prime time, late news, and weekend
sporting events in top sales markets. We want to continually focus on our message to our consumer market of empowerment, independence,
performance, value, and fun associated with taking ownership of the new MINI.
Print advertising, which includes a large concentration of gatefolds, will include similar messaging to that of the television ads and will begin
appearing in the October issues of more than 50 magazine titles. A special two–page layout will appear in the Wall Street Journal, along with USA
Today as our development team focuses on celebrating the reintroduction of the MINI. In addition to our print campaign, our MarCom team and

Bmw Marketing Mix
History:
The origins of BMW trace back to 1913 when Karl Friedrich Rapp, who was a Bavarian(well–known engineer in a German aircraft company in
Munich. The company specialized in airplane engines. But it was a problematic area. He had a financial difficulties and decided to form new company
owners Franz–Jozef Popp and financier Camillo Castiglioni and relaunched Motoren Werke and because Rapp was Bavarian there was a new name
Bayerische Flugzeug–Werke (BFW) was formed after a short time the name was changed to BMW and from the beginnig they started to produce
airplane engines. At the beginning of the 20Вґs BMW slapped their logo, which is unchanged until today. After the 2.world war the treaty of versailles
prohibited BMW to switch to ... Show more content on Helpwriting.net ...
BMW Brand – "The BMW brand stands for one thing: sheer driving pleasure. Sporting and dynamic performance combined with superb design and
exclusive quality." MINI Brand – "The MINI brand wins hearts and turns heads. MINI is refreshingly different: extroverted, spontaneous and in every
respect something out of the ordinary." "For over 100 years, motor cars of the Rolls–Royce brand have stood for truly outstanding engineering, quality
and reliability. The BMW Group is the world 's leading provider of premium products and premium services for individual mobility."
Focus: he concept of premium will be increasingly defined through sustainability in the future. BMW, like no other brand, will still stand for vitality
and driving pleasure in the future. But it will also represent efficiency and environmental friendliness. ..We have introduced our fuel–saving technology,
Efficient Dynamics, as a standard feature in all series. It uses start–stop technology, brake–force energy recovery and other methods to drastically
reduce fuel consumption, while at the same providing more power. We call this "Sheer Driving Pleasure 2.0.
MARKETS OF BMW
The main markets for BMW automobiles have been in Europe, the USA, Japan and the
Pacific region, with the markets of Germany and the US accounting for almost half the total car sales. Important markets have also been the
fast–growing UK, and the Italian, French and
Japanese

Bmw : Redefining Premium Brand
BMW: Redefining Premium Brand Identity
MGMT 8700 Strategic Management
MBA Trimester 2, 2011
|Patrick Gallagher |20805458 |
|Sion Karta |20182345 |
|Mark Lim |10468237 |
|Wei Zhe Poh |20605321 |
|Jackie Tran |20597931 |
|Janifer Yap |20841177 |
|Table of Contents ... Show more content on Helpwriting.net ...
Access to Technologies and Customers ......................................................................... |20 |
|4. | |22 |
| |Profitability...............................................................................................................| |
| |...... | |
| Future |24 |
|Challenges...................................................................................................................... | |
| Case Study Analysis |26 |
|..................................................................................................................... | |
| Introduction |26 |

|............................................................................................................................... | |
| Strategic

The Test of Time: BMW's Ethical Dilemmas Over History Essays
This Research paper reports on the ethics of BMW through its history starting from 1916 to present time of 2013. It shows the progression of BMW's
ethical dilemmas of having prisoners of war and concentration camp workers, allegation of bribery, to its racial discrimination. And the changes that
where implemented that led them to be on Ethisphere Institute's top 100 list of the World's Most Ethical Companies for 2009. Such changes such as
new management, changing conduct codes, improving environmental awareness, and ethics programs to insure no reoccurring incidents.
Bayerische Flugzeugwerke Werke (BFW) was founded on March 7th, 1916. At this time BFW was making parts for trains and retro–fitting planes with
their revolutionary engines. ... Show more content on Helpwriting.net ...
With substantial wealth, and having the previous knowledge of building planes Hitler gave GГјnther the title of "Wehrwirtschafts fГјhrer" (Military
and Economic leader). By the early 40's BMW was now devoting its resources almost exclusively to building aircraft engines for the German Air
Force, as well as chemicals and batteries. To help with such a work load "Quandt factories employed 50,000 slave laborers to churn out weapons
and ammunition for the Nazis during World War Two, making the family very rich" (Fiona). Many ended up dyeing from terrible work conditions.
Alongside with Porsche, BMW helped to create a new peoples car called Volkswagen, just one of the few projects entrusted to BMW by Hitler
himself. This kept production up and the financial stability at an extraordinary high. After the war was over BMW's head factory was destroyed by
US troops, having all machinery dismantled and sold for scrap. With no longer factories to produce, and all machinery confiscated. BMW went into a
financial hole.
This left GГјnther and the rest of his family in a very tight spot, and it did not look good for BMW. As the Quandt family fought the allegation after
the war, they did what they could to keep BMW going. They were left making kitchen and garden equipment. It was not till 1948 that BMW was
scraped up enough lose materials they were able to make their new much sought after one cylinder motorcycles. The German

Bmw vs Mercedes
E–Marketing and E–Commerce David HernГЎndez–Vaquero Redondo Student Number: 513103 davidhvr@hotmail.com
Table of contents
Phase 1: Analysis of companies
Automobile Industry History..............................................................3 History of Mercedes–Benz..........................................................................4–5
History of BMW...........................................................................................6–7
Mercedes–Benz............................................................................................7–8 – Vision – Mission – Goals – Strategy
– BMW................................................................................................................8–9 Vision Mission Goals Strategy
Phase 2: Websites analysis
Mercedes–Benz – Homepage..........................................................................................10–12 – Placing
Orders....................................................................................12–17 – About Us/Search Engine/FAQ..........................................................17– Contact
detail and ... Show more content on Helpwriting.net ...
In 1916, for example, is inscribed within a circle that shows four small stars and the word Mercedes or the name of the DMG plants UntertГјrkheim or
Berlin–Marienfelde. In November 1921, DMG seeks protection of utility models for nine variants of commercial emblem and enrolls in the patent
office one dimensional three–pointed star inscribed in a ring, including the version as mascot of radiator. The Registration as business emblem is in
August 1923. This emblem, which has just undergone changes, still presides today vehicles Mercedes–Benz. The star has become a symbol of quality
and safety on all roads in the world, while the name "Mercedes–Benz" is a symbol of balance between tradition and innovation, the future of the
automobile. Brand history 1890–1899 Having invented the engine and the car in the late 1880s, Gottlieb Daimler and Karl Benz, yet independent of
each other, integrate their private developments in individual companies using financial and partners. In October 1883, Karl Benz founded the firm
Benz in Mannheim & Co. Rheinische Gasmotoren–Fabrik, while in November 1890 arises in Cannstatt Daimler–MotorenGesellschaft (DMG).
1900–1909 To publicize their products, both look easily recognizable names. That is why companies choose at first by "Benz" and "Daimler". "Benz &
Cie." No name changes again. Instead, at the start of the twentieth

BMW: The International Marketing Strategy Of BMW
Introduction
In the following report a description and analysis of the international marketing strategy of BMW will be given. First a description of the company will
be given, shortly explaining the history and elaborating on it's current situation. Secondly an overview of the company's activities will be provided
including: products, brand portfolio, markets and other relevant information. This will lead into a discussion regarding the company's recent
performance. Furthermore a detailed description and analysis of BMW's i–series' international marketing activities is given which will explain market
segmentation, targeting and positioning, the product strategy, market entry and distribution methods and promotion and pricing strategies. Then... Show
more content on Helpwriting.net ...
The BMW brand stands for high quality and has a positive brand image, not least due to the general good reputation of German manufacturing, leading
to low price sensitivity. BMW gains a competitive advantage over its direct competitors due to a differentiation strategy in its advertisements and is
viewed by its customers as being sporty and expensive. BMW has its headquarters in Munich, Germany and caters largely to western markets (EU,
North America, etc.) and has had difficulties penetrating middle eastern markets due to cultural

Nissan Corp Swot
SWOT Analysis: External Analysis of Opportunities and Threats OpportunitiesThreats Global interdependence: possible new marketsGovernment
regulations: abroad in other countries as well as US and the US; global warming, CAFГ‰ standards, safety issues Growth of existing market: widen
market New entrants: threat of potential inclusive of generation X,Y and baby boomersnew competitors Strong economy: economy not
faltering;Changing market tastes: need for consumers still buyingcontinuous innovation to appeal to different segments Nissan's reputation: leads the
industryShortage of resources: workforce in reliability, performance, and design dissatisfaction, hiring good talent Emerging... Show more content on
Helpwriting.net ...
Nissan's new line of cars in China will be designed and engineered in Japan, based on a common "B" platform shared with Renault that centers on
smaller engines. Annual sales of the entire family of cars are expected to reach 200,000 units globally and will be launched in other markets over
the next couple of years (Financial Times, pg. 1). However, the threat of inadequate roads and the government's changes in regulating how autos
are purchased will make the costs unpredictable. On a financial scale, the banks are under pressure to control credit, so auto loans may not be easy
to acquire. North America accounts for nearly 40% of Nissan's global sales, and in each of the past years sales have exceeded those in Japan, with
the gap widening each year. Nissan is spending several billion dollars on new models, and the U.S. assembly plant in Canton, MS is aimed at
maintaining momentum (Ward's Auto World, pg. 1). The most significant automotive development in North America is continuing growth in the
luxury segment and the increasing popularity of cross/utility vehicles. Nissan is on track to rebuild its image and regain brand value. In the past,
customer satisfaction was good, but the model lineup was limited. Now, with the Q45, M45, G35 sedan and coupe and the FX models, the market has
begun to recognize that Infiniti provides a range of real luxury models (Ibid). According to Bloomberg, Honda Motor Co. and Nissan Motor Co. led
Asian

Bmw, The German Automobile, Motorcycle, And Engine...
Bayerische Motoren Werke, modernly known as BMW, is the German automobile, motorcycle, and engine manufacturing company that was
established March 7, 1916. BMW is headquartered in Munich, Bavaria, Germany and is also the parent company of Rolls Royce Motor Cars
("History of BMW", 2015). BMW's flourishing success has included the company in the "German Big 3" luxury automakers. The "Big 3" includes
BMW, Audi, and Mercedes–Benz as the best–selling luxury automakers in the world ("History of BMW", 2015). BMW's technological innovation has
been a leading cause to their success. Ultimately, the development and history of their innovation have been foundational to their growth and
development. Interestingly, BMW did not originate as an ... Show more content on Helpwriting.net ...
BMW's aircraft engine plant was then forced to close, being that their only product at the time was the IIIa aero–engine ("History of BMW", 2015).
Upper management quickly began seeking other alternatives which resulted in them obtaining a license with a very successful Berlin–based company
called Knorr–Bremse AG. This partnership was pursued in effort to begin manufacturing brake systems as a response to survive the cessation of
aircraft engine production. The contract was over a ten year span and was intended to provide BMW with employment and profit until 1930 ("History
of BMW", 2015). This directional shift resulted in great advantage for BMW as manufacturing power was allocated to BMW from Knorr–Bremse AG
because they could not handle the demand they were receiving for manufacturing in their own factories. This allowed BMW to be accessible for
governmental bodies to pursue contracted agreements. Bavarian trains were then fit and prepared for Knorr brakes in which the Bavarian government
contracted with BMW permitting them to be the official Knorr brake producers of Bavaria because BMW was located in the homeland ("History of
BMW", 2015). Furthermore, these conditions caused the company to pursue greater avenues which lead to the manufacturing of motorcycle engines.
In 1921 BMW created the first motorized bicycle

Case Study Of BMW
BMW (U.S) Holding Corporation is a franchise of the high–end performance based global automotive company BMW. For the first time in its history,
BMW is to launch its first American made car, the BMW Z3 Roadster. Having only made cars in Germany, this time the car is to be assembled in
Spartanburg, South Carolina. BMW's objective is to expand its market share in the U.S., make the brand name more global and improve its dealer
network. With this in mind, the company developed a two phases launch plan for the BMW Z3 Roadster.
BMW used predominately non–traditional marketing methods such as product placement in the James Bond movie GoldenEye in phase 1. This
approach was successful and created excitement and anticipation among potential customers for the release of the car in March of next year.
In phase 2, the company faced the challenged of sustaining the hype around its new car and ensuring that potential customers actually purchase the Z3
when it is available. After reviewing the advantages and disadvantages of both marketing methods (traditional and non–traditional) and considering the
success of phase 1, it is recommended for BMW to continues use the non–traditional approach and use minimum traditional strategies.
Tactical recommendations for phase 2 include emphasis on the augmented product, special promotions on the dealership level while continue to work
with MGM to promote the Z3 through the James Bond image.
PEST Analysis
Political
Although the case study does

Case Study: Harley-Davidson, Inc.: Troubled Times Increase...
Case Study: Harley–Davidson, Inc.:Troubled Times Increase H–D's Reliance on International Sales. 1. Which of Porter's generic strategies is H–D
using? Will this strategy work for all of the countries described in the case? Why or why not?
Answer: H–D using "Differentiation Strategy" by offering its heavyweight motorcycle through the distinctive designs. H–D are also a leader in the
heavyweight motorcycle manufacturers industry and it has more than 100 years old in this market, also its American icon make H–D become
traditional brand. Due to H–D becoming the traditional brand in American made version, the consumers perceive that H–D mean quality. Consumers
will choosing H–D products because of their high quality products and demand ... Show more content on Helpwriting.net ...
Answer: Force 1: The Degree of Rivalry The intensity of rivalry, which is the most obvious of the five forces in an industry, helps determine the extent
to which the value created by an industry will be dissipated through head–to–head competition. The most valuable contribution of Porter's "five forces"
framework in this issue may be its suggestion that rivalry, while important, is only one of several forces that determine industry attractiveness.
Force 2: The Threat of Entry Both potential and existing competitors influence average industry profitability. The threat of new entrants is usually
based on the market entry barriers. They can take diverse forms and are used to prevent an influx of firms into an industry whenever profits, adjusted
for the cost of capital, rise above zero. In contrast, entry barriers exist whenever it is difficult or not economically feasible for an outsider to replicate
the incumbents' position (Porter, 1980b; Sanderson, 1998) The most common forms of entry barriers, except intrinsic physical or legal obstacles, are as
follows: Force 3: The Threat of Substitutes The threat that substitute products pose to an industry's profitability depends on the relative
price–to–performance ratios of the different types of products or services to which customers can turn to satisfy the same basic need. The threat of

Bmw of North America
TB0301
Dmitry Alenuskin Andreas Schotter
BMW of North America: Dream It. Build It. Drive It.
Any customer can have a car painted any color that he wants so long as it is black. Henry Ford
Introduction
In early January 2012, Joseph Wierda, BMW's X3 Product Manager, reviewed the latest sales numbers of the popular X3 Series compact SUV. He
was, in particular, interested in the effects of BMW's customization program called "Dream It. Build It. Drive It." on both unit sales and overall
profitability. This new integrated sales and marketing program allowed customers to create a fully customized BMW X3 SUV and have it delivered
to their driveway in only a few weeks. The program scored some important points with the media. For example, ... Show more content on
Helpwriting.net ...
In 2011, U.S. sales of new vehicles reached 12.7 million units, the best result since 2007.1 Sales for 2012 were projected to reach 13.8 million units,
close to what many experts considered a nonbubble sales volume of around 14–15 million cars.2 In terms of local manufacturing volume, the U.S. was
third in the world with a record low of 5.7 million new motor vehicles produced in 2009. During the same year, Japan built 7.9 million cars and China
13.7 million. Just a decade earlier, however, in 1999, the U.S. dominated the global car industry, manufacturing more than 13 million new vehicles,
more than Japan and China combined at the time.3 Recent volume increases in China were mostly driven by first–time buyers, government incentives,
rural subsidies, and reduced sales tax for fuel–efficient vehicles. While the Chinese market was growing at an impressive rate of 40% annually,4 major
U.S. carmakers were still struggling at home.
U.S. Auto Fleet
In 2011, the United States had 254 million registered passenger vehicles and 205 million licensed drivers.5 The number of cars, along with the
average age of the U.S. fleet, had increased steadily since 1960, indicating an increasing number of vehicles per household. Recently, however, changes
in consumer behavior could be observed. Price–sensitive Americans tended to keep their cars longer. The

Bmw Swot
Case 2 focuses on the Bayerische Motoren Werke (BMW) Company. My analysis will define each of the company 's strengths, weaknesses,
opportunities, and threats as brought about within the case as well as through additional research.
The history of the Bavarian Motor Works is a history of innovation, dedication and determination. These achievements are reflected in theBMW
emblem, symbolizing a rotating airplane propeller from BMW 's early years as an aircraft engine manufacturer. Today, the emblem signifies a global
company that annually produces hundreds of thousands of engines, motorcycles, and cars.
May 19, 2003 BMW was about to launch a new version of their already extremely popular 5 series of luxury sedans. The automobile being ... Show
Reflecting these risks, BMW shares have slid 41% to $32 from a year ago (2002).
Relying on 1 Series. BMW is relying to heavily on one model, the 1 Series to maintain its high margin. They are also realizing profits due to the
strong sales of the loaded models of the Mini, but need to diversify, or in other words not keep all their eggs in one basket.
Shared components. Although this can also be identified as a strength it can also be a true weakness. If cars are using shared components or if they
are too similar, it could lead to cannibalization of the sales of higher priced models, in BMW 's case the 3 Series.
Leasing strategies. Although BMW has an aggressive leasing strategy, the company relies on selling the car at the end of the lease to the leaseholder.
If the sale of the leased car doesn 't match BMW 's high residual value estimate, the company could suffer lower return on cars than it has traditionally
achieved. Even though BMW maintains some of the highest residual values in the industry, typically 60 percent for a three–year–old car, it 's unclear
what will happen to values if an increasing number of leased cars hit the market down the road. Opportunities
Success of new series. BMW has been successful with the release of the Mini throughout Europe and the US. To continue with this success, they will
be offering a diesel version to be released in the spring of 2003. Also, BMW will be offering the new 1 Series subcompact that will go

Bmw : A Car Manufacturer
1.0 Introduction
We all know that when someone pronounce the word "BMW", people tend to think of one thing, a "branded" car manufacturer. It is indeed, one of the
top–selling luxury automakers in the world today but what does the word "BMW" actually stands for ? It's known as Bayerische Motoren Werk, or
also known as Bavarian Motor Works. BMW is founded on 1916, in Munich which is the capital of Bavaria, Germany. BMW is not only just a German
automobile company, but they also manufacture motorcycles under BMW Motorrad, which already established since 1923. Not only that, BMW has a
sub–brand called BMW i founded in 2011 producing plug–in electric car such as the BMW i8. This sub brand's mission is to produce a lighter, ... Show
Diagram 1 : BMW Dixi
After some time, BMW again producing aircraft engines throughout the World War 2. On 1958, financial crisis occurred in the automotive division
of BMW. Shareholders meeting was held and they decided to carry on and fortunately the company able to get back on its feet after it has the right
to manufacture Iso Isetta, an Italian vehicle that is powered by BMW's very own motorcycle engine. In 1966, Hans Glass acquired by BMW to
access Glass's patent, the very first invented the timing belt with an overhead camshaft(OHC) technology in an automotive application which
commonly used by most car manufacturers worldwide today. Diagram 2 : OHC In 1994, BMW bought over The Rover Group and sell it off after
sometime due to certain confliction but MINI remains and develop by BMW until today. BMW known as reputable company in the world from Forbes
in the year 2012 and sustained its reputation until today.
1.2 Mission and Vision
Mission – "The BMW Group is the world 's leading provider of premium products and premium services for individual mobility."
Vision – "Uniqueness through diversity, leadership and taking risk, courteous." From BMW's mission and vision statements, we clearly understand that
they've two main targets to achieve in

Business Report
BUS 101 Project: Analyzing Your Favorite Business
|FALL 2014 |
|Team Members: |Caleb Jackson, Jacob Smith, Matt Williamson | |
|Company Name: |Bayerische Motoren Werke AG (BMW) |
|Mission Statement. |
|The ... Show more content on Helpwriting.net ...
|
|Describe the business of the company and the type(s) of products/services produced/sold. |
|BMW is a major company in the automotive industry. They produce 4 wheeled vehicles along with 2 wheeled vehicles. |
|How many locations? List the domestic and international locations of the business. |
|The domestic location of BMW is in Greer, South Carolina. There are six plants in the world, located in, Dingolfing, Africa, Regensburg, America,
China, and Leipzig. |
|Summarize the CEO's letter to shareholders from the annual report (at least 5 bulleted points). |
|The BMW Group has enjoyed four consecutive record years |
|We continue to invest in our future, in all areas of individual mobility |
|Our vehicles are more desirable than ever: we delivered more than 1.96 million BMW, MINI and Rolls–Royce cars to customers in 2013 |
|The BMW

Motorcycle Mechanics
1.Motorcycle mechanics were nonexistent till year 1903 when William S. Harley and Arthur Davidson opened there small engine shop building
engines meant to be mounted on bicycles. This brief history I read in one of my dad's books when I was younger and helping him working on his
bike in my early youth lead me to gain interest in this career. although you can't be afraid to get your hands dirty in the process in pursuing this
career the thrill of the ride In my opinion is one of the greatest things I've ever experienced. This is why I chose this career to research. In this career
you have to have sturdy hands and a good work ethic to get things done on the allotted amount hours given by the employer to work. These hours vary
depending upon... Show more content on Helpwriting.net ...
Mechanical knowledge is also needed to be successful as a motorcycle mechanic these skills in the subject can be learned through apprenticeship
or a technical school. 9.Other skills in this career that are also needed would be repairing and troubleshooting. Physical skills and using your
senses are needed but as well as skills with your senses such as hearing sensitivity, and manual dexterity or being able to perform and handle
manual labor. 2.Some of the responsibilities in this occupation are to make sure parts are correctly attached or assembled to the correct areas on a
bike, Finishing a repair correctly and efficiently, and being able to determine a the problem. keeping a clean and well organized work area in your
work space is a must otherwise you're likely to lose tools and or parts. 5. UTI or University Technical Institute has a motorcycle program as well as
several other mechanical education programs on it's campus. The main requirement to receive a certification in this program is to maintain a decent
grade point average and completing all the major courses in the schools mechanics program. The tuition is fairly priced and the school gives a
certificate of recommendation to each company you're certified to work for after you

Bmw North America, Inc. White Paper
A BRIEF PARENT HISTORY
The Bavaria–based, international company, BMW AG, had its beginning in 1913, at the dawn of German aviation. Upon seeing limited success
supplying "aeroplane" engines for the Austrian Army, BMW explored the motorsport market. The company launched their first motorcycle, the famous
R32, and it became the hallmark of German motorcycles for decades to come.
In 1927, BMW produced their first automobile, the tiny "Dixy." By 1933, BMW was producing cars that could be called truly theirs, offering a line of
coupes, convertibles, and luxury sedans, which ultimately appealed to the higher end of the automobile market. The Bavarian company would come to
export its high–end vehicles all over the world. In 1994, the ... Show more content on Helpwriting.net ...
This is an increase of 9.6 percent over the volume of October 2006, when the company sold a total of 24,464 vehicles.
BMW North America has also reported that their year–to–date sales of 275,094 vehicles is an increase of 8.2 percent over last year 's total of 254,297
vehicles at this time last year.
In addition to these sales totals for October in the United States was their BMW Certified Pre–Owned line of vehicles. In October 2007, 7,998 of these
vehicles were sold. This holds an increase of 48.5 percent when compared with the number of vehicles sold in October of 2006. For the year–to–date,
Certified Pre–Owned vehicles sold by BMW in the United States totaled 72,443 vehicles.
Overall, the BMW brand line of light trucks had the largest year over year increase in sales. The light truck line of vehicles had 4,367 vehicles sold in
October of 2007, compared with 3,356 vehicles sold in October of 2006. This was an increase of 30.1 percent.
CUSTOMER SERVICE / SATISFACTION
J.D. Power & Associates recently ranked the BMW 3 Series as "Best in Overall Performance and Design:"
Overall Performance and Design
Performance

Style
Comfort
Features and Instrument Panel
BMW 3 Series
Award RecipientAcura RDX
Acura TL
Acura TSX
Audi A3
Audi A4
BMW

Evolution Of Bmw Group Its Routes And Explain When, Where,...
The automobile industry is one of the biggest industries worldwide. In the 21st century almost everyone around the world drives a car. Development of
the global economy increasingly has led to increase the demand of automobiles globally. Automobile ownership is no longer a luxury but a necessity.
Globalization has translated into increasing wealth worldwide and in turn increased demand for automobiles globally particularly in newly emerging
economies. BMW Group like the rest of the Automobile manufacturers has also recognized that trend and had joined a number of other corporations
and has become a transnational corporation, corporations with no border. In this paper I discuss the history of BMW Group its routes and explain
when, where, why, and how it has gone global.
Bayerische Motoren Werke Group known as BMW Group is a German automobile/motorcar, motorcycle and engine manufacturer, which was
founded in 1917 by Franz Joseph Popp in Munich, Germany. Prior to incorporation of BMW, the company's name was Bayerische Flugzeug Werke
or BFW. In 1917 BFW changed their name to BMW and eventually went public in 1918. During World War I, they established a large factory outside
Munich, Germany and became the main supplier of military aircraft engine to German military. On the official statement of BMW it states its birthday
as March of 1916. BMW's main Focus originally was development and production of aircraft engines, which explains their blue and white logo that is
a symbol of

A Report On The BMW Group Essay

Recommended

Recommended

More Related Content

Similar to A Report On The BMW Group Essay

Similar to A Report On The BMW Group Essay (8)

More from Jenna Welch

More from Jenna Welch (20)

Recently uploaded

Recently uploaded (20)

A Report On The BMW Group Essay