Becky is a product owner who manages her work life by being available to answer questions, focusing on customer satisfaction and user growth, and making herself an engaged leader of her team. She enjoys activities like market research, product roadmapping, innovation, and user experience design. Becky aims to deliver value to customers through data-driven decision making, continuous improvement, and building relationships with stakeholders.

1. Meet Becky, she is a
Product Owner.
In this deck, we will discover Becky’s
amazing work life and how she
manages it.
Becky is Awesome.
Be like Becky!
INTRODUCTION

2. The Catalyst
Becky is someone her team loves working with.
She prides herself on her problem solving skills and
makes herself available to answer any questions on
the customer's needs and the product.
Motivations
Customer Satisfaction
Continuous Delivery
User Growth
Goals
Shared Vision
Engaged Team
Maximize return on
investment
Frustrations
Wide range of
stakeholders
Accountability without
authority.
High pressure
environment
Personality
Analytical
Creative
Enthusiastic
Reader
Sporty
BECKY’S PERSONA

3. Table of Contents
Let’s look at areas that Becky loves
getting involved on a daily basis.
BECKY’S PASSION
Strategy & Market
Research
Business Model
& Financials
Product
Roadmap
Innovation &
Lifecycle
Use Experience &
Product
Vision &
Leadership

4. Becky is a visionary and
believes in servant
leadership.
She’s a great communicator &
influencer.
She builds relationships & manages
stakeholders well.
She is a sly negotiator and decision
maker.
She is passionate about selling the
vision and setting goals.
She highlights the team’s work and
knows she’ll always be an unsung hero.
VISION & LEADERSHIP
She empathizes, listens and takes care
of her team’s priorities first.

5. I am always looking at the big
picture, but still taking a deeper
understanding of the needs of both
users and stakeholders. I try to
bring a bigger vision, thinking about
the people and the stories to the
highest level.
Becky, Product Owner

6. Becky’s a Sherpa
Starting as a pure helper in the
team, she evolves to be a partner
and eventually starts acting as a
Sherpa as she paves the way for the
team down the right path (roadmap)
towards the summit (product
success).
VISION & LEADERSHIP

7. A user experience
fanatic, Becky and is
usually seen refining
the backlog.
Re-prioritising regularly to get 80% value
through 20% effort.
Is the one person in the team consistently
asking “how do we test that”.
Uses choices to measure responses
instead of asking what users want.
USER EXPERIENCE & PRODUCT

8. AS A product owner I WANT to
create healthy user stories SO THAT
the team can focus on user needs
and value to be gained.
Becky, Product Owner

9. Becky helps her team and
the company ship the right
products to customers.
Sometimes she takes a leap of faith
and unintentionally ships lukewarm
products or features in order to
validate hypotheses. She happily
calls it a creative experiment.
USER EXPERIENCE & PRODUCT

10. Becky understands that
sustainable products are
designed through
understanding user
needs rather than making
decisions only based on
revenue.
How can we get more logins?
What behavior are we trying to
change?
Becky
Let’s add testing tools to the
roadmap.
I’m happy to be the tester.
Becky
How would a soccer mom
react?
Where is the friction in the
process?
Becky
USER EXPERIENCE & PRODUCT

11. Lean Startup Agile
Design Thinking
Becky uses the Speed of
Scrum + Continuous
Validation + Creative
Thinking to deliver lean
innovation.
INNOVATION & LIFECYCLE
Lean
Innovation

12. While sustained innovation
comes from listening to existing
customer needs and creating
products that satisfy their
predicted needs for the future,
disruptive innovation creates
new unknowable markets separate
to the mainstream in real-time.
Becky, Innovator

13. Human Centered Design is
at the intersection of the
needs of people, the
possibilities of technology
and the requirements for
success. Becky is a fan and
uses this to create Minimum
Viable Products.
Becky’s starts here
Desirable
Human
Viable
Business
Feasible
Technology
INNOVATION & LIFECYCLE
MVP

14. GIVEN the users have a pressing
need WHEN the prototype is
validated with users THEN I start
building the product.
Becky, Entrepreneur

15. How does Becky actually
create a Minimum Viable
Product?
UI Design
User Experience
Value for Users
Functional Technology
MVP
INNOVATION & LIFECYCLE
Start with a single, simple product
solving a tiny subset of a grand
problem.
Keep iterating while constantly solving
bigger, related problems en route to
solving the grand problem.
Constantly communicate the vision of
the grand problem that will be solved.

16. Becky MEASURES
everything.
Key Performance Indicators are a
true measure of the success of a
product. Revenue, team satisfaction,
interactions, costs saved and
customer acquisition costs are
some KPI’s that Becky often
measures.
INNOVATION & LIFECYCLE

17. Becky loves adding goals,
metrics & key outcomes
in her roadmaps.
Takes pressing needs, market, value
and constraints into account.
Shares the roadmap with everyone and
fields questions.
Takes a step back and researches before
making a pivotal decision.
Keeps the roadmap continuously
updated (or never updates it).
Includes short terms tactics and
strategic, long term goals in the
roadmaps.
PRODUCT ROADMAP

18. Story Maps help Becky,
convert goals on the
roadmap into epics, user
journeys, stories and
tasks.
PRODUCT ROADMAP

19. PRODUCT ROADMAP
Becky hates a software
delivery schedule.
Instead she creates visual roadmaps
based on user value to be
delivered and traction to be
achieved in both scope and depth
of the product.

20. I believe it should be
fun building products
with the team, users
and stakeholders. I
often meditate to be
calmest yet the most
energetic member in
the team.
Becky, Team Player

21. BUSINESS MODEL & FINANCIALS
Becky aligns her
product strategy with
business goals and
priorities. She shares
customer feedback
with stakeholders which
helps them to accept
real-time suggestions
to improve strategy.

22. BUSINESS MODEL & FINANCIALS
While prioritizing to reflect
business goals, Becky
factors cost of delay which
essentially is the urgency
coupled with value.
VALUE/BENEFIT
TIMEFY1 FY2
Value at any time T1 may be different
for same products launched in FY1
versus FY2; this difference is the
cost of delay.
T1

23. BUSINESS MODEL & FINANCIALS
OKR’s - Objectives and
Key Results are Becky’s
best friends when it comes
to setting business goals;
and achieving them.
Objectives are goals that Becky wants to
achieve over time.
Key results are specific and measurable
actions that can be tracked over time.
Progress of a goal is calculated based on
key results and dependencies.

24. Becky spends time
regularly peer coding
with Dan, the front
end engineer.
Even though Becky doesn’t
code, she calls herself an
enthusiast about the
technology behind the
product.

25. STRATEGY & MARKET RESEARCH
Given a choice to pivot or
persevere on a feature,
Becky uses data around
previous usage and user
experience research
outcomes to make a
decision.
Becky uses data and customer
feedback to get stakeholders to
understand pivots.
When data is missing, Becky gets the
team and stakeholders buy into and
own the decision to pivot or otherwise.
Becky understands there are external
factors beyond the product team that
make the product successful.
Sometimes pivots are simply a de-
prioritisation of features that take time
to gain user trust on the platform.

26. STRATEGY & MARKET RESEARCH
Market segmentation,
user experience
research and creative
design thinking helps
Becky to strategise
value proposition
and key features for
the product.

27. STRATEGY & MARKET RESEARCH
Becky has a really
outgoing personality
and spends a good
amount of time
researching with
key customer
personas.

28. STRATEGY & MARKET RESEARCH
Becky makes
consistent efforts and
pushes her product
vision and needs up
on the stakeholder
agenda.

29. STRATEGY & MARKET RESEARCH
Becky experiments
and collects
insights instead of
just desirability.
Instead of collecting just
emails from interested
customers, she tests interest
at what price and to what
extent.

30. STRATEGY & MARKET RESEARCH
Becky’s product
strategy is an
outcome of several
interactive refining
sessions with her
team and stakeholder
group.

31. Here are some of Becky’s other characteristics
that make her an Ace Product Owner.

32. Becky proactively organizes product showcases for a
consistent group of keen stakeholders.

33. Becky’s makes product easy to use with step by step
instructions for a broad reach within a persona.

34. Becky designs personalised user experiences through
interactive product settings.

35. Becky’s asks questions; a lot of ‘em!

36. www.hypothesis.co
Hypothesis is a disciplined Agile Delivery and
Transformation Consultancy based out of Sydney,
Australia.