A presentation on porter's dimond model(Mobile Industry)

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Malhar Shah

This is Porter's Five forces model for Mobile Industry ..

Marketing

Presented By
Malhar Shah
Shraddha Parmar
Milan Dave
Taimur Nursumar
Pritam Divecha

 Batteries
 Processors
 Screens
 Sound System
 Camera
 Sim card / Inbuilt network systems
 Chipsets
 Memory (Flash memory/Mass Memory / External )
 Operating System
 Antenas

 Customer centric market
 Perfect competition
 Many Options
 Increased knowledge of customers
 Various Buying platforms
 Nonexistent loyalty towards product
 Global Market

 Price Competition
 Advertising battles
 Customer service competition
 New product Introduction
 Technology acceptance and innovation
 Reach of product
 Different market stratagies

 Economies of scale
 Product Differentiation
 Capital requirements
 Customer switching costs
 Access to distribution channels
 Government policies
 Expected retaliation

Rivalry
among
existing
competitors
Threats of
new
Entrants
Bargaining
power of
Buyers
Threat of
substitute
Products
Bargaining
power of
Suppliers

A presentation on porter's dimond model(Mobile Industry)

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A presentation on porter's dimond model(Mobile Industry)

1. Presented By Malhar Shah Shraddha Parmar Milan Dave Taimur Nursumar Pritam Divecha

5.  Batteries  Processors  Screens  Sound System  Camera  Sim card / Inbuilt network systems  Chipsets  Memory (Flash memory/Mass Memory / External )  Operating System  Antenas

6.  Customer centric market  Perfect competition  Many Options  Increased knowledge of customers  Various Buying platforms  Nonexistent loyalty towards product  Global Market

7.  Price Competition  Advertising battles  Customer service competition  New product Introduction  Technology acceptance and innovation  Reach of product  Different market stratagies

8.  Economies of scale  Product Differentiation  Capital requirements  Customer switching costs  Access to distribution channels  Government policies  Expected retaliation

10. Rivalry among existing competitors Threats of new Entrants Bargaining power of Buyers Threat of substitute Products Bargaining power of Suppliers

A presentation on porter's dimond model(Mobile Industry)

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