Ba401 Case 1 4 Matrix


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Ba401 Case 1 4 Matrix

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Ba401 Case 1 4 Matrix

  1. 1. MaTRIx<br />semiconductor<br />BA401 Case Study 1_4<br />
  2. 2. SWOT ANALYSIS<br />Budget<br />Breakthrough technology<br />Popularity<br />S<br />W<br />Low Cost<br />Collective experiences<br />Time & Resource<br />Unawareness brand<br />Great growing market<br />o<br />T<br />Channel via World-brand<br />
  3. 3. Matrix Semiconductor<br />Technology : Breakthrough technology<br />Product : Combining new value with backward compatibility<br />Market : Large, High growth Consumer Applications<br />Partnership : Coming to market with established leaders<br />
  4. 4. Technology<br />Skycrapers, Not Shopping Mall – 3D Chips<br />Vertical Stacking up<br />
  5. 5. Technology<br />A Prototype with no new Atoms<br />OM<br />No new material<br />A Revolution in the Making Chip<br />LCD TV<br />Chemical-Mechanical<br />Builing transistors on top of a surface other than the pure surface of a silicon wafer.<br />
  6. 6. Technology<br />1<br />2<br />3<br />
  7. 7. Technology driving up<br />Market Opportunity<br />Flash<br />SRAM<br />$1.00<br />Other<br />DRAM<br />Matrix 3-D<br />$0.10<br />Fixed Disk Removable Disk<br />$0.01<br />
  8. 8. $XX Billion-Dollar Opportunity<br />10 Times less Cost per chip<br />Idea for providing storage the <br /> portable consumer electronic market<br />Market Opportunity<br />New Market<br />
  9. 9. Human Resources<br />A Glorious teamwork<br />15x15 floor room<br />A Very experienced and bright engineers<br />
  10. 10. Market Opportunity<br />Transforming technology into marketable Product<br />The strategic decision to transformits technology into marketableProduct. Due to Budget , Manufacturing and Human Resources<br />Patent<br />To protect its multiple generation <br /> of its product and to ultimately protect their play.<br />
  11. 11. Building a Multi-Dimension Strategy<br />Problem encountering<br />Late debut of prototype in mid 1999<br />Matrix doesn’t raise fund but they are base on their collective experiences to make their product technology into cohesive strategy that would resonate their investors and customers. (Budget)<br />Maximize opportunities and Minimize Risk<br />
  12. 12. Innovation<br />OTP (One time Programmable)<br />Advantage<br />Disadvantage<br />Less technical for competitive<br /> advantage<br />Could be read over 100 years<br />Uncertain market size and <br />opportunity<br />Without unlimited Usage<br />Less Direction in competition<br />Positioned as consumable<br /> product<br />
  13. 13. Innovation<br />Read / Write<br />Advantage<br />Disadvantage<br />More attractive due to <br />a comparison with Flash<br />Unpredictable for the first blueprint<br />Limited Market Risks<br />No time and resources<br />
  14. 14. Niche market <br />Initial Market<br />Competitor #<br />Core position<br />Competitor Product<br />Market Potential<br />This market is expected for greatest growth<br />Expensive and too small space <br />80% Market Share are from Toshiba, <br />Sandisk,<br />Samsung and Hitachi<br />Our core proposition of lower cost bits, high density<br />
  15. 15. Digital camera market (OTP)<br />Accesability<br />Demand for <br />greater storage<br />Upload on Website<br />$1.4 billion <br />expected in 2000<br />Price War<br />
  16. 16. Video Game (OTP)<br />
  17. 17. Brand or not to brand<br />
  18. 18. Brand or not to brand<br />Pull strategy<br />To Brand<br />
  19. 19. Brand or not to brand<br />Not to Brand<br />Channel<br />World Brand<br />Awareness<br />
  20. 20. Brand or not<br />Business model Decision<br />Patent<br />Fabless model<br />Fab Facility<br />
  21. 21. Long term plan 1999-2004<br />Business model in next 5 years<br />Corporate Strategy<br />New innovation in Read/Write Market<br />
  22. 22. Long term plan 1999-2004<br />Business model in next 5 years<br />Corporate Strategy<br />OTP Manufacturer<br />
  23. 23. Q & A<br />