The document summarizes observations from a group project on consumer behavior at a fruit and vegetable market. The group observed that: 1) Most consumers were women between the ages of 35-50 who were local residents or working professionals. 2) The most commonly purchased items were tomatoes, eggplant, ladies fingers, and cabbage, which are staples in the local diet, while imported fruits saw less demand. 3) Purchases were mostly made on a daily or weekly basis for regular household consumption rather than experimenting with new items.

1. A PRESENTATION ON
CONSUMER BEHAVIOUR
-BY
VINAYAK GAWADE
PRASHANT SHINDE
NETAJI DASARI
MITU PATGIRI
SUDHARMA

2. OUR MARKET CHOICE:
FRUIT AND VEGETABLE MARKET

3. What is a Consumer
Behaviour?
The study of individuals, groups, or
organizations and the processes they use to
select, secure, use, and dispose of
products, services, experiences, or ideas to
satisfy needs and the impacts that these
processes have on the consumer and society.

4. •Age of the consumer’s: Most of the consumer’s were within age of
35-50.
•Gender: Most of the people were generally women who were
generally working in offices and some were house wives.
•Demography of the consumer’s: Most of the consumers were local
except a few who were from other country.

5. Types of purchases made by the
consumers
• Most of the cosumer’s were looking for wholesale
products.
• They were also looking for items that they generally
consume, i,e; they were fixed in their brands.
• Consumer’s were not looking for experimenting with
new products who came into the market.
• Some consumer’s were buying on a day to day basis
and some in a weekly basis.

6. Types of vegetables and fruits bought by
the consumer:
•Most of the consumer’s bought tomato, as it is the most
common consumed vegetable in AP.
•Then the consumers were buying Brinjal, Ladies Finger
as the common vegetables.
•In case of fruits only one women bought a papaya.
•Most of the people were not buying imported fruits and
vegetables like red Cabbage, Chinese Cabbage, yellow
Capsicum, Broccoli, American Apple, etc to name a few.

7. 1st : Woman(30-35 approx), simply came to the stall and bought a Bottle Gourd.
2nd: Woman(above 40), bought Tomato of small sizes, Brinjal (local breed) and only six Bananas.
3rd: Woman(30-35), bought only Radish, Cucumber, Ladies Finger and Tomato.
4th: Woman(above 50), was very active and bought every vegetable by first weighing them and
bought Brinjal, Cucumber , Tomato and Radish.
5th: Woman(30-35), bought Cabbage, one Papaya, Green Capsicum and Banana.
6th: Woman(above 50), Ridge Gourd, Cucumber, Cabbage and Tomato.
7th: Two woman(above 50): only bought orange, observed other fruits but did not buy them.
8th: Boy(8-10) and Woman(30 approx), Broccoli, Corriender, Ladies Finger, Tomato and Carrot.
9th: One woman and an unmarried lady, Onion, Potato, Tomato, Ridge Gourd and Carrot.
10th: Woman(above 40), Bitter Gourd, Snake Gourd and Brinjal.

8. Cabbage
Carrot
Brinjal
Tomato
Cucumber
Ladies Finger
Ridge Gourd
Snake Gourd
Bitter Gourd
Bottle Gourd
Green Capsicum
Broccoli
Radish
Potato
Onion

9. Banana
Papaya
Orange

10. 30-35
35-40
40-45
Above 50

11. CONCLUSION
As observed by all our group members we
came to a conclusion that the average
age of the consumers was between 35-
40, of which most bought
tomato, cucumber and cabbage and we
also found that the consumer’s mostly
bought local and general items with ease
and without much problem.

12. THANK YOU