Ppt on hand crafted

1. PRESENTATION ON
AREA
MARKETING
TITLE: HANDICRAFTS
GUIDED BY: MR.T.HARINADH,MCA
BY
SRP/2024/A/238x1F00C8

2. TABLE OF CONTENTS:
1.INTRODUCTION
2.COMMUNITY SERVICE PART
3. OBJECTIVES
4.WHY WE USE HANDLOOM PRODUCTS
5.SITUATION OF HANDLOOM WAVERS
6.SUGGITION FOR SUPPORTING HANDLOOM WEAVERS
7.RESULTS AFTER IMPLEMENTING THESE SUGGESTIONS
8.CONCLUSION

3. INTRODUCTION :
 Handicrafts is one of the important suppliers to the world market.
 Handicraft sector is economically an important sector.
 Handicrafts are classified into two categories :
 They are Articles of everyday use and Decorative items.

4. COMMUNITY SERVICE PART:
 Engaging in handicrafts for community service can have a positive impact.
You can organize workshops to teach handicraft skills to community
members, create handmade items to donate to local charities, or even start
a social enterprise to empower individuals with disabilities through craft
activities. Consider collaborating with local organizations to maximize your
impact and support the community Marketing plays a vital role in
development of handicrafts sector in India. Effort is made to provide varied
marketing platforms giving ample opportunities for business development
and income generation to artisans across the country. India is a vast
country and domestic market itself is a highly potential market for
handicrafts items. India is the world’s largest developing economy however
has a very low percentage of contribution in world’s export figure.

5. OBJECTIVES :
 It encourages communication and socialization.
 It increases the capacity for concentration.
 It encourages participation and teamwork.
 It reduces stress and anxiety.
 It place a significant and important role in the countries economy.

6. Why we use HANDICRAFT PRODUCTS:
 People often choose handicraft products for various reasons. Handicrafts
often carry unique designs and a personal touch, showcasing the artisan's
skill and creativity. Additionally, many individuals appreciate the cultural
and traditional aspects embedded in handmade items. Handicrafts may
also be perceived as environmentally friendly and sustainable, contributing
to a preference for locally crafted, ethically produced goods. The choice to
use handicraft products can be driven by a desire for authenticity,
uniqueness, and a connection to the craftsmanship behind each piece.

7. Situation of handicrafts :
 Economic challenges
 Globalization impact
 Technology adoption
 Government support
 Social and cultural preservation

8. Suggestions for Supporting
handicrafts :
 Buy Handicrafts Directly: Purchase handicrafts directly from artisans or fair
trade organizations. This ensures that a larger portion of the profit goes
directly to the weavers.
 Educate Others: Raise awareness about the value of handmade products
and the skills involved in traditional crafts. Encourage others to appreciate
and support artisanal work.
 Collaborate with NGOs: Support or collaborate with non-governmental
organizations (NGOs) working to empower weavers.
 Preserve Traditional Techniques: Encourage efforts to preserve and pass on
traditional weaving techniques. This can involve supporting cultural
programs, workshops, or educational initiatives focused on traditional
crafts.

9.  The results of implementing suggestions to support handicraft weavers
can vary based on factors such as the level of community engagement,
market conditions, and the effectiveness of implemented initiatives.
However, potential positive outcomes could include:
 1.Economic empowerment
 2. Cultural preservation
 3. Community development
 4.Market access
Results after implementing these
suggestions:

10. CONCLUSION:
 handicrafts play a vital role in preserving cultural heritage, supporting
artisan livelihoods, and fostering sustainable practices. By actively
engaging in conscious consumer choices, promoting fair trade, and
advocating for supportive policies, individuals can contribute to the
empowerment of handicraft weavers.