A perspective on sampling practices - matching marketer's needs to the changing Indian market scenario and growth of agglomerates and 1 million+ population towns, case for town class for quotas as opposed to actual towns
A case study that explains how quality of data is much better in case of online surveys, with guidelines on how sampling and non-sampling errors are eliminated.
This is a presentation on Urbanisation around the world. Also Urban Characteristics in Indian conditions.What are the efforts being taken to improve urban environments with reference to Transports systems. The importance of transport in making urban areas sustainable. Issues regarding equity in urban environment
A case study that explains how quality of data is much better in case of online surveys, with guidelines on how sampling and non-sampling errors are eliminated.
This is a presentation on Urbanisation around the world. Also Urban Characteristics in Indian conditions.What are the efforts being taken to improve urban environments with reference to Transports systems. The importance of transport in making urban areas sustainable. Issues regarding equity in urban environment
This is a presentation on Urbanisation around the world. Also Urban Characteristics in Indian conditions.What are the efforts being taken to improve urban environments with reference to Transports systems. The importance of transport in making urban areas sustainable. Issues regarding equity in urban environment
Internet Users in Local Language Study - 2007JuxtConsult
The India Online Vernacular Language Report studies the popularity of the activity ,local language content specific usage,Demographic Profile of Local Language Content Users,Socio-Economic Profile,Economic Profile,Net Usage Status,Net Usage Dynamics,Preferred Net Activities,Most Used Websites,Most Used Offline Media Brands,Response to Online Marketing Stimuli,Offline Brands Recalled etc
Presentation tries to define in brief context , objectives, role and
importance besides methodology for planning of villages in order to rationalize the development of urban India and to launch India on the path of prosperity, growth and development.
Presentation makes an attempt to brief about the genesis, brief of preparing master plan for an urban settlement to rationalise the growth and development of any urban centre
This is a presentation on Urbanisation around the world. Also Urban Characteristics in Indian conditions.What are the efforts being taken to improve urban environments with reference to Transports systems. The importance of transport in making urban areas sustainable. Issues regarding equity in urban environment
Internet Users in Local Language Study - 2007JuxtConsult
The India Online Vernacular Language Report studies the popularity of the activity ,local language content specific usage,Demographic Profile of Local Language Content Users,Socio-Economic Profile,Economic Profile,Net Usage Status,Net Usage Dynamics,Preferred Net Activities,Most Used Websites,Most Used Offline Media Brands,Response to Online Marketing Stimuli,Offline Brands Recalled etc
Presentation tries to define in brief context , objectives, role and
importance besides methodology for planning of villages in order to rationalize the development of urban India and to launch India on the path of prosperity, growth and development.
Presentation makes an attempt to brief about the genesis, brief of preparing master plan for an urban settlement to rationalise the growth and development of any urban centre
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5. Ideally, how many homogenous
cells the country (universe) should be
divided in to for capturing the
diversity (sampling & weighting) and fully
understand it (infer)?
As a researcher my three key challenges been:
- To know the actual size of the universe, and size of the cell and the
number of members in the final homogenous cell
- To draw appropriate random sample from that cell
- To project/correct the findings back to the population
- Then, infer it with/without enough local knowledge
Map Visual: http://www.economist.com/content/indian-summary
Juxt for whoever interested (Public)
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6. Can be any number, but a valid
argument can be:
33,600 cells of Urban India =
35S/UT * 8TC * 5SEC * 6Age * 2Gender * 2Language
37,800 Cells of Rural India =
35S/UT * 3VC * 3DT * 5SEC * 6Age * 2Gender * 2Language
But realistically, that’s utopian and
may be unnecessary…
Map Visual: http://www.economist.com/content/indian-summary
Juxt for whoever interested (Public)
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7. Some more points to ponder
Most of the mass product and service marketers (who are
research savvy) have a pan India reach – a distribution
network that reaches out to many towns and villages, if not
complete India
More than 50% business of these marketers’ business probably
come from beyond the top 8 to 10 cities
Consumption growths are also higher on cities beyond the top 8
to 10 cities
All mindshare creation effort (advertising/promotion) by
mass marketers today is pan India (spends on geo-locations is
possible only if advertiser is very heavy on print, else TV is
all pan India)
Then, why are regular market research studies (tracking)
limited to just 8 to 10 cities for most of the product/service
categories?
Juxt for whoever interested (Public)
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8. Some of the sampling practices
Big budget nation representative studies
NSSO: 88 Geographical Regions – Stratified random Sampling
NCAER (CMCR): Stratified Random Sampling
IRS: Probability proportionate to size (PPA) - Sample allocated
proportionate to 12 years+ Universe of a geographic unit
National Family Health Survey
Regular Market Research/ Smaller studies/ Monthly
Tracking
Judgmental, Quota Sampling by Target Group
Sometimes post survey correction weighting on 1 or 2 variables
with universe estimates from IRS
Juxt for whoever interested (Public)
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9. Big Question 1:
What is better, natural (gen. pop.)
proportion of users & intenders vs.
TG wise quotas?
Quota sampling sessions in schools always start with “it is not a advisable method, avoid as much as you
can?
Why do we need quota… no reason other than to have “an analyzable base for a segment”?
Juxt for whoever interested (Public)
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10. Big Question 2:
Why 100 to 200 sample per town?
How can 100 sample be representative for a 3million+ population town?
Even after collecting 200 odd sample with what confidence one will analyze the data at an Individual
town level to take inferences, especially in India where there is a lot of diversity?
Juxt for whoever interested (Public)
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11. Is there a more practical way
of dividing India?
Before that let’s understand India a little more…
Juxt for whoever interested (Public)
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12. Urbanization in India
Percentage of urban population is good enough indicator for clubbing
of towns together as high level homogenous groups with varied access
to infrastructure, social development and consumerism
However all 100,000+ population towns can’t be similar
Juxt for whoever interested (Public)
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13. Let’s not forget about the growth
of 1million+ towns
As per 2011 census there are 47 towns# (1 million+ population
towns) accounting for 116 million population accounting for around
30% of all Indian Urban population
Juxt for whoever interested (Public)
# Source: http://en.wikipedia.org/wiki/List_of_most_populous_cities_in_India
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14. Emerging agglomerates of India
The emergence of small agglomerates such as these is changing
the urban setting in respect of rural access to services. Goods
and service facilities are coming nearer to the consumer, and
services of new kinds are emerging, inducing a diversification of
jobs, notably in construction, food supply and processing, and
groceries.
Juxt for whoever interested (Public)
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15. Territorial network is bringing urban
agglomerations closer to towns
In some much-urbanized regions, such as Tamil Nadu, the average maximum
distance to the nearest city is already only 6 km and will drop to 5.6 km in
2011. For 2011, we can expect 12.3 km for Madhya Pradesh (13.7 km in 2001),
9.2 km for Gujarat (10.2 km in 2001), and 8.1 km for Andhra Pradesh (8.8 km
in 2001).
Juxt for whoever interested (Public)
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16. Is town class a substitute to town
selection for smaller and regular
studies?
Possibly yes… but not the way Indian Census divides it… various studies
provide us enough clue for right course of action.
Juxt for whoever interested (Public)
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17. Way forward for typical small sample study
Smaller studies can still remained urban focused
yet bring in relatively better national
representation with even 2000 odd sample, if a at a
segment level roughly 377 (95% confidence level &
5% error margin) sample is collected then we can
collect sample for 6 town classes instead of 6 to 8
towns
We must not mix up all the 1,000,000 population
towns as one and try to group them in 3 sub-groups
30 lakh+ (3mn+) (Top 10 Towns, if required they should be
studied individually)
10lakh to 30lakh (1 to 3million) (37 more towns)
5lakh to 10lakh (0.5 to 1 million) (45 more towns)
1 to 5 lakh towns (404 more towns)
Below 1lakh population towns (7531 more towns)
Juxt for whoever interested (Public)
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18. An easier, practical and manageable way
for national representative sampling would
be:
2,880 cells of Urban India =
4Z * 6TC * 5SEC * 6Age * 2Gender * 2Language
1,440 Cells of Rural India =
4Z * 3VC * 5SEC * 6Age * 2Gender * 2Language
Or depending on objective & budget we
can reduce the no. of cells further…
Map Visual: http://www.economist.com/content/indian-summary
Juxt for whoever interested (Public)
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