The document discusses the problems that can occur with quota sampling for an online survey with 1000 participants across four major metro areas. Specifically, it notes that the natural proportions of age groups online differ from the quotas being set, which could lead to over-achieving some quotas while under-achieving others, driving up costs. The best solution proposed is to set the minimum sample size needed for analysis of the least common segment, and let the other segments occur naturally according to their proportions online to obtain more accurate insights at lower cost.