The document introduces a new gym design trend called the Concept Club model. This model seeks to create unique, branded fitness centers inspired by an owner's vision rather than current industry trends. A Concept Club is inspired by ideas like nature, science fiction, or films and transfers this inspiration into physical design features of the club. This new model rejects typical industry trends and instead focuses on creating a dominant brand through high quality programming, services, and amenities rather than competing on price. The Concept Club model provides a solution for gym owners to create conceptual, branded facilities that stand out from traditional gym designs.

1. A NEW GYM DESIGN TREND
The
CONCEPT CLUB

2. presented
by
Cuoco Black
www.fitnesscenterdesign.com
www

3. Bursting Bubble.....
Like the bursting real estate bubble of 2008 the fitness
industry is poised for a meltdown of its own

4. Death ………………… Spiral
....A death
spiral of better sameness, unknowingly promoted by industry experts
and fitness editorial, perpetuate a sea of identical gym models which blur
brands and drive price to be the central theme of a marketing strategy.

5. Seduced
....the industry is being seduced, kept in the dark.... as it embraces wholesale,
the six design trends which litter the fitness landscape, cloaked as
superior design...nothing could be further from the truth.

6. The Enemy
6 Gym Trends...These trends are at the core of the malaise that holds the fitness
industry hostage.....................................................................................................
1
2
►
►
►
►
3
4
►
►
5
6
1. Boutique Design
2. Big Box Chains
3. Muscle Gyms
4. Boxing Gym
5. MMA Gym
6. Cross fit Gym

7. THE SOLUTION

8. The Concept Club Gym Design Model

9. The Concept Club is a gym design model that seeks to create conceptual,
unique, and branded fitness centers born of an owner's vision. The inspiration for
a Concept Club can be sparked by the love for a film, a flirtation with color,
or a random idea with endless possibilities. Concept Clubs reject the trends
and clichés of the gyms glamorized in fitness editorial and the media.
.
“A Concept Club is a dominant brand that stands alone and doesn't need to
compete on price...it market's on the quality of its strengths, services,
programming and amenities” Cuoco Black 2013

10. I
N*SPI*RA*TION

11. INSPIRATION
The inspiration for a Concept Club can be sparked by any random possibility

12. INSPIRATION
The inspiration for a Concept Club can be sparked by any random possibility
nature
gym finishes

13. INSPIRATION
The inspiration for a Concept Club can be sparked by any random possibility
science fiction
gym wallpaper

14. INSPIRATION
The inspiration for a Concept Club can be sparked by any random possibility
a film
gym mannequins

15. C
oncepts

16. CONCEPT
The
concept for the Nobis Fitness Center’s reception area
(image right) was
inspired by a Chinese Moongate (image left).

17. The
concept for the acoustical dome in the reception area of
CRUNCH’S flagship gym in New York City Center was
CRUNCH’S edgy brand.
CONCEPT
inspired by

18. CONCEPT
The
concept for Mid City Gym’s reception area in Times Square
New York City (image right) was
inspired by this scene
in the Terminator 2 Judgment Day film (image left).

19. M
etaphors

20. Metaphors
transferring a design inspiration into a built feature of a club.

21. Metaphors
transferring a design inspiration into a built feature of a club.

22. Metaphors
transferring a design inspiration into a built feature of a club.

23. SO

24. The Concept Club Gym Design Model Is……………

25. A

26. NEW TREND
for new gym brands that wish to abandon the conventions of traditional gym
design and create a unique facility that will dominate the market.

27. www.fitnesscenterdesign.com
info@cuocoblack.com