Bibliocracy is an application that allows users to buy original or used books, read within the interface of the app and have access to obscure short stories.
Turning App Installs into Users: The Guide to Mobile App OnboardingBranch
On mobile, it’s particularly important to quickly drive users to the “Aha Moment.” If a person deletes an app, it’s very unlikely that they will ever install it again. Without an optimized onboarding flow, you risk losing most of your users after the first few clicks.
In this webinar, we are joined by Harvey Liu, a mobile expert from Apptimize. Harvey will share some of the lessons that he learned working with enterprise customers on optimizing their onboarding flow and overall user experience to maximize conversion. We will walk you through the necessary elements of a successful onboarding experience and we'll include a few examples from the top apps.
factors affecting buyer behaviour of kara wet wipes in mandi ,HPVishal Jamwal
"factors affecting buyer behaviour of kara wet wipes in mandi ,HP","channel management","modern trade management","KARA","wipes","market research","spss"
Nanz was India's first supermarket chain established in 1993, but faced many challenges and ultimately failed after 8 years. Key reasons for failure included high real estate costs in New Delhi, an inability to build efficient supply chains, high staff turnover, and a failure to understand consumer needs. Nanz did not focus on partnerships, cost controls, or the middle and lower income segments of the market that could provide more volume.
Emotional AI for meaningful conversations with customersOmar Fogliadini
How to use AI to anticipate, advise and improve experiences
and ultimately increase ROI.
In this paper, we’ll discuss the risk of missing the opportunity to use digital technologies to learn about consumers’ preferences and habits. We’ll show how leveraging contextual data and real-time analytics using artificial intelligence (AI) and Machine Learning (ML) can reduce marketing cost, attract hyper-targeted customers and create engaging consumer experience.
Customers expect a personalized shopping experience. That’s one of the best ways to increase engagement and sales. People should be encouraged to create a customer profile on websites or mobile applications to monitor their habits and give them special
offers based on their browsing pattern or previous purchases.
Personalization tactics make it easier to upsell and cross-sell to customers. Ultimately, this means selling more money without spending much. It is actually cheaper to target current customers than it is to acquire new ones.
INTELLIGENCE FROM CUSTOMER INTERACTIONS
LIFEdata learns user’s habits and preferences as they happen and delivers offers or experiences when they are needed using real-time knowledge.
It reacts to what users do throughout the day to increase engagement based on a combination of individual’s biological, behavioral and psychological data, to enable individualized interaction and real time-engagement. LIFEdata personal assistant detects the change in the user’s context and make recommendations for the new context.
LIFEData.AI’s personalized, automated conversation experiences deliver the right conversation at the right time based on the user’s profile, enabling businesses to manage resources and scale.
Learn more at http://lifedata.ai/ai-solutions/mobile-engagement/
Apps for Restaurants, Diners and Bakeries Instappy
The document discusses the importance of mobile apps for businesses. It notes that people now spend more time on mobile screens than TV or laptops, and the number of smartphone users is growing rapidly. This means businesses need a mobile presence to reach customers. The document outlines features a restaurant mobile app could have, including menus, photos, reservations, reviews and more. It argues that a well-designed app can increase brand awareness, customer engagement and retention, and ultimately drive more revenue for the business.
How does a mobile app fuel up business growthShelly Megan
Mobile apps fuel business growth in several key ways:
- They promote brand recognition and provide a competitive edge by attracting customer attention.
- They create a direct marketing channel by consolidating information and allowing direct sales.
- They expedite sales and drive conversions by simplifying the customer experience and checkout process.
- They also enhance operational efficiency, minimize costs, and can establish on-demand marketplaces.
Light at the End of the Tube, Industry & Mobile Findings Illuminate Way in Mu...Ed Hewett
Mobile presentation at Super Mobility 2014. An introspective on the state of mobility—lessons from telco and tech industries provide insight for igniting opportunities presented by multi-device, multi-channel, & multi-social users. The session will highlight both qualitative and quantitative industry data including Adobe’s 2014 Mobile Consumer Survey, Adobe’s 2014 Digital Telecom Survey (in partnership with Econsultancy), and Adobe’s Digital Index (customer benchmarks).
Apps for Universities, Colleges and SchoolsInstappy
If education is a business (novel one at that) here is why the mobile presence needs a personality.
Instappy is the simple-to-use and built-for-success platform which develops your app idea into a mobile reality. Instappy is for businesses and individuals alike; our goal is to turn your audience's smartphones and tablets into windows of opportunity for you. You can retain your customers, engage with prospects, increase your revenue, and sell on mobile using your very own branded mobile application.
Instappy is loaded with features that, until now, were almost always exclusively available only with full-scale development effort.
Get yours at www.instappy.com
Turning App Installs into Users: The Guide to Mobile App OnboardingBranch
On mobile, it’s particularly important to quickly drive users to the “Aha Moment.” If a person deletes an app, it’s very unlikely that they will ever install it again. Without an optimized onboarding flow, you risk losing most of your users after the first few clicks.
In this webinar, we are joined by Harvey Liu, a mobile expert from Apptimize. Harvey will share some of the lessons that he learned working with enterprise customers on optimizing their onboarding flow and overall user experience to maximize conversion. We will walk you through the necessary elements of a successful onboarding experience and we'll include a few examples from the top apps.
factors affecting buyer behaviour of kara wet wipes in mandi ,HPVishal Jamwal
"factors affecting buyer behaviour of kara wet wipes in mandi ,HP","channel management","modern trade management","KARA","wipes","market research","spss"
Nanz was India's first supermarket chain established in 1993, but faced many challenges and ultimately failed after 8 years. Key reasons for failure included high real estate costs in New Delhi, an inability to build efficient supply chains, high staff turnover, and a failure to understand consumer needs. Nanz did not focus on partnerships, cost controls, or the middle and lower income segments of the market that could provide more volume.
Emotional AI for meaningful conversations with customersOmar Fogliadini
How to use AI to anticipate, advise and improve experiences
and ultimately increase ROI.
In this paper, we’ll discuss the risk of missing the opportunity to use digital technologies to learn about consumers’ preferences and habits. We’ll show how leveraging contextual data and real-time analytics using artificial intelligence (AI) and Machine Learning (ML) can reduce marketing cost, attract hyper-targeted customers and create engaging consumer experience.
Customers expect a personalized shopping experience. That’s one of the best ways to increase engagement and sales. People should be encouraged to create a customer profile on websites or mobile applications to monitor their habits and give them special
offers based on their browsing pattern or previous purchases.
Personalization tactics make it easier to upsell and cross-sell to customers. Ultimately, this means selling more money without spending much. It is actually cheaper to target current customers than it is to acquire new ones.
INTELLIGENCE FROM CUSTOMER INTERACTIONS
LIFEdata learns user’s habits and preferences as they happen and delivers offers or experiences when they are needed using real-time knowledge.
It reacts to what users do throughout the day to increase engagement based on a combination of individual’s biological, behavioral and psychological data, to enable individualized interaction and real time-engagement. LIFEdata personal assistant detects the change in the user’s context and make recommendations for the new context.
LIFEData.AI’s personalized, automated conversation experiences deliver the right conversation at the right time based on the user’s profile, enabling businesses to manage resources and scale.
Learn more at http://lifedata.ai/ai-solutions/mobile-engagement/
Apps for Restaurants, Diners and Bakeries Instappy
The document discusses the importance of mobile apps for businesses. It notes that people now spend more time on mobile screens than TV or laptops, and the number of smartphone users is growing rapidly. This means businesses need a mobile presence to reach customers. The document outlines features a restaurant mobile app could have, including menus, photos, reservations, reviews and more. It argues that a well-designed app can increase brand awareness, customer engagement and retention, and ultimately drive more revenue for the business.
How does a mobile app fuel up business growthShelly Megan
Mobile apps fuel business growth in several key ways:
- They promote brand recognition and provide a competitive edge by attracting customer attention.
- They create a direct marketing channel by consolidating information and allowing direct sales.
- They expedite sales and drive conversions by simplifying the customer experience and checkout process.
- They also enhance operational efficiency, minimize costs, and can establish on-demand marketplaces.
Light at the End of the Tube, Industry & Mobile Findings Illuminate Way in Mu...Ed Hewett
Mobile presentation at Super Mobility 2014. An introspective on the state of mobility—lessons from telco and tech industries provide insight for igniting opportunities presented by multi-device, multi-channel, & multi-social users. The session will highlight both qualitative and quantitative industry data including Adobe’s 2014 Mobile Consumer Survey, Adobe’s 2014 Digital Telecom Survey (in partnership with Econsultancy), and Adobe’s Digital Index (customer benchmarks).
Apps for Universities, Colleges and SchoolsInstappy
If education is a business (novel one at that) here is why the mobile presence needs a personality.
Instappy is the simple-to-use and built-for-success platform which develops your app idea into a mobile reality. Instappy is for businesses and individuals alike; our goal is to turn your audience's smartphones and tablets into windows of opportunity for you. You can retain your customers, engage with prospects, increase your revenue, and sell on mobile using your very own branded mobile application.
Instappy is loaded with features that, until now, were almost always exclusively available only with full-scale development effort.
Get yours at www.instappy.com
http://www.ehppbuilder.com/ At EHppbuilder we provide the best service in apps design and development. We know what it takes satisfy your cravings as far as your app building requirement is concerned. At EHppbuilder, it does not take us months to get your app done with an astonishing user experience because we have a team of seasoned and experienced app developers who are ready to work as part of your team for a fast delivery..
The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business.
It’s no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps.
All this means that big brands are starting to treat their apps as more than just another channel – they’re treating them as a business. And they’re getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy.
Top-tier brands like Coca Cola®, Sephora®, Wal-Mart®, and many more are all publically talking about the central role apps play in their marketing strategy. Here, we’ll describe what some of those brands are doing, how they’re doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.
Big brand strategies for mobile app marketingAjai Srivastava
This document outlines strategies for big brands to market their mobile apps more strategically. It recommends 10 key strategies, including bringing together all app stakeholders as one team, dedicating specific marketing resources to apps, setting measurable app marketing goals, and marketing apps through mobile media. It notes that app marketing requires a different approach than traditional marketing due to factors like unfamiliar channels, targeting challenges, and different goals around metrics like app store rank and user acquisition.
This document outlines strategies for big brands to market their mobile apps more strategically. It recommends 10 key strategies, including bringing together all app stakeholders as one team, dedicating specific marketing resources to apps, setting measurable app marketing goals, and marketing apps through mobile media. It notes that app marketing requires a different approach than traditional marketing due to factors like unfamiliar channels, targeting challenges, and different goals around metrics like app store rank and user acquisition.
Retail Apps: Take your local business global.Instappy
Got something to sell? Take your business to the next level with a dedicated retail mobile app or showcase your products with a dedicated mobile catalogue app. Provide your customers the convenience of purchasing your products at their fingertips. Whether you own an export house, a niche fashion boutique, a superstore, or an exotic pet shop, your mobile commerce store is instantly ready with Instappy. You get run-time report generation to analyse and strategise product catalogue, along with inbuilt tools like unlimited push notifications to drive promos and offers.
Get yours at www.instappy.com
CMR has released the CMR Initial Market Guidance (IMG) report on the baby diapers sector that construes the big picture and captures current demand and supply drivers; opportunities and challenges.
The market for baby diapers in India will reach US$707 Million by 2020, growing at an impressive CAGR of 21%, from US$303 Million in 2016.
The penetration of disposable diapers stands at 3%, and >80% of the diapers market is controlled by the top three market participants.
The key business driver for baby diapers in India is increasing disposable incomes, coupled with increasing awareness on sanitation. The rising proportion of working urban population, currently at 160 million with an annual average wage of US$3000, is driving the growth of the diapers market.Another factor for rising diaper consumption is the eCommerce channel, which is increasingly being used by the millennial population.
Greater convenience and lower costs are driving diaper sales on eCommerce platforms.As it stands,millennials are driving the sales for premium, imported diapers online.
In rural India, the increasing literacy levels have contributed to adoption of baby diapers. As a result, rural India is seeing more uptake than before. There is an ever-growing awareness about baby’s health. More women in the workforce, growing at 5.6% annually, are also boosting the growth of the baby diapers market.
Lastly, technology has been instrumental in development of new, novel baby diapers that have positively impacted the India market. The market is benefiting from new technological advances resulting in novel baby diapers with superior properties.
The baby diapers market has benefited from improved supply-side infrastructure; thrust on technology-led cost-efficiencies; and from the awareness campaigns run by market participants.
The baby diapers market in India comprises of market leaders, niche brands and Eco-friendly brands. The leading players include Unicharm, P&G, and Kimberly-Clark.
For capturing the leadership position in a market, one has to rewrite the rules of the competition by spotting new, untapped opportunities, and capitalize on them. Unicharm has done that precisely in India by introducing new innovations into the market. They focused on both new market development and market expansion, and in the process, made the competition follow suit.
In terms of raw materials, there is a continuous challenge for non-woven suppliers to deliver cost competitive diaper fabrics with the specific functional performance and aesthetic properties.Suppliers have secured flexibility from diaper manufacturers to change raw material formulations to accomplish cost efficiencies while maintaining high performance standards.
This summer I did an internship under Prof. Sameer Mathur, IIM Lucknow. This presentation is a summary of what i learned through this amazing internship.
These steps are meant to serve as a guide for creating a branded mobile app. If you already have an application in market, use this opportunity to evaluate it.
Dos & Donts of taking your business on mobilesolomon kitumba
This document discusses the dos and don'ts of taking a business mobile. It begins by noting that over 6.8 billion people use mobile phones, representing 87% of the world's population. Mobile searches lead to action 9 out of 10 times and mobile performs 4-5 times better than online ads for key metrics. The document then convinces the reader of the importance of being accessible through a mobile app. It outlines important dos such as understanding the purpose and benefits of an app, creating a basic plan and flow, and hiring seasoned professionals. The document concludes by stating it will next examine the don'ts of mobile app development.
This report summarizes a study on consumer and retailer use of mobile technology. Some key findings include:
1) 77% of respondents currently use a smartphone, with the iPhone being the most popular future device at 56%. Texting is nearly universal.
2) 41% of smartphone users check competitive prices in stores using apps, and 35% have redeemed mobile coupons.
3) Retailers are increasing support for the iPhone and Android platforms to engage customers mobile, though support for Windows phones is low despite consumer interest.
4) Most retailers plan to offer electronic coupon scanning directly from customers' phones within a year using new optical scanner technology.
Emotional AI for meaningful conversations with customers - ChatbotOmar Fogliadini
How to use AI to anticipate, advise and improve experiences
and ultimately increase ROI.
In this paper, we’ll discuss the risk of missing the opportunity to use digital technologies to learn about consumers’ preferences and habits. We’ll show how leveraging contextual data and real-time analytics using artificial intelligence (AI) and Machine Learning (ML) can reduce marketing cost, attract hyper-targeted customers and create engaging consumer experience.
Customers expect a personalized shopping experience. That’s one of the best ways to increase engagement and sales. People should be encouraged to create a customer profile on websites or mobile applications to monitor their habits and give them special
offers based on their browsing pattern or previous purchases.
Personalization tactics make it easier to upsell and cross-sell to customers. Ultimately, this means selling more money without spending much. It is actually cheaper to target current customers than it is to acquire new ones.
INTELLIGENCE FROM CUSTOMER INTERACTIONS
LIFEdata learns user’s habits and preferences as they happen and delivers offers or experiences when they are needed using real-time knowledge.
It reacts to what users do throughout the day to increase engagement based on a combination of individual’s biological, behavioral and psychological data, to enable individualized interaction and real time-engagement. LIFEdata personal assistant detects the change in the user’s context and make recommendations for the new context.
LIFEData.AI’s personalized, automated conversation experiences deliver the right conversation at the right time based on the user’s profile, enabling businesses to manage resources and scale.
Learn more at http://lifedata.ai/ai-solutions/mobile-engagement/
The document provides information about a workshop on mastering mobile marketing in 2012. It discusses 17 principles of mobile marketing and provides tips for mobile advertising. Specifically, it discusses the growth of mobile advertising spending, the importance of targeting using location and third party data, and provides examples of mobile ad campaigns. The document emphasizes that mobile is not just another channel and recommends aligning mobile spending with time spent by target audiences on mobile.
The document provides tips and strategies for organic acquisition of mobile apps. It discusses optimizing content for search engine optimization and using content to drive organic traffic. Specific tips include creating content calendars, leveraging advocate marketing through useful content, and executing an audit of web performance. The document also addresses challenges with organic acquisition and provides tips for app store optimization through factors like title, keywords, and screenshots. It emphasizes that acquisition requires an ongoing optimization process across multiple channels.
20x more time in apps than mobile web visitors spend in the mWeb
3x more conversion than mobile websites
55% of mobile commerce takes place in apps rather than websites
This business proposal presents an application called "Food O'Clock" that allows users in Hyderabad and Karachi, Pakistan to easily plan and organize food-related events. The app connects consumers to restaurants, venues, decorators and other services to save time and effort in event planning. It offers features like instant reservations, customization options, and discounted rates through partnerships. The proposal discusses the app's mission to make customers happy and save them time and money, as well as its marketing strategy, competitors, and financial plan to launch with $100,000 in startup expenses from January to December 2021.
The document is a project report on a study of consumer behavior of Vodafone subscribers. It includes chapters on the problem statement, aim, objectives, hypotheses, scope and limitations of the study, literature review, company and product information, findings and analysis, results, conclusion, and recommendations. The project report analyzes aspects of consumer perception, satisfaction levels, brand awareness, and market potential for Vodafone's products and services through a survey of 100 Vodafone subscribers in Bangalore, India. The findings and analysis chapter includes the results of the retailer survey on consumer purchasing behavior.
How Enterprise App Stores Help Drive ProductivityDana Gardner
Transcript of a sponsored podcast discussion on the growing importance of enterprise app stores in moving organizations to a self service model that reduces complexity and delays in getting applications to end users.
180520 oni listening report_interactiveJames George
The document provides insights from customer surveys conducted with over 3,400 customers of 16 portfolio organizations of Omidyar Network India in 2019. The key insights were:
1. Creating positive social impact and customer loyalty can go hand in hand. Respondents who reported quality of life improvements due to the product/service were also more likely to recommend it.
2. It is possible to engage with, acquire, and monetize customers across all income levels, especially with the use of technology. 30% of customers of for-profit investees lived on less than 21,000 INR per month.
3. A large female customer base can provide a competitive advantage. Several investees had a majority-
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
http://www.ehppbuilder.com/ At EHppbuilder we provide the best service in apps design and development. We know what it takes satisfy your cravings as far as your app building requirement is concerned. At EHppbuilder, it does not take us months to get your app done with an astonishing user experience because we have a team of seasoned and experienced app developers who are ready to work as part of your team for a fast delivery..
The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business.
It’s no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps.
All this means that big brands are starting to treat their apps as more than just another channel – they’re treating them as a business. And they’re getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy.
Top-tier brands like Coca Cola®, Sephora®, Wal-Mart®, and many more are all publically talking about the central role apps play in their marketing strategy. Here, we’ll describe what some of those brands are doing, how they’re doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.
Big brand strategies for mobile app marketingAjai Srivastava
This document outlines strategies for big brands to market their mobile apps more strategically. It recommends 10 key strategies, including bringing together all app stakeholders as one team, dedicating specific marketing resources to apps, setting measurable app marketing goals, and marketing apps through mobile media. It notes that app marketing requires a different approach than traditional marketing due to factors like unfamiliar channels, targeting challenges, and different goals around metrics like app store rank and user acquisition.
This document outlines strategies for big brands to market their mobile apps more strategically. It recommends 10 key strategies, including bringing together all app stakeholders as one team, dedicating specific marketing resources to apps, setting measurable app marketing goals, and marketing apps through mobile media. It notes that app marketing requires a different approach than traditional marketing due to factors like unfamiliar channels, targeting challenges, and different goals around metrics like app store rank and user acquisition.
Retail Apps: Take your local business global.Instappy
Got something to sell? Take your business to the next level with a dedicated retail mobile app or showcase your products with a dedicated mobile catalogue app. Provide your customers the convenience of purchasing your products at their fingertips. Whether you own an export house, a niche fashion boutique, a superstore, or an exotic pet shop, your mobile commerce store is instantly ready with Instappy. You get run-time report generation to analyse and strategise product catalogue, along with inbuilt tools like unlimited push notifications to drive promos and offers.
Get yours at www.instappy.com
CMR has released the CMR Initial Market Guidance (IMG) report on the baby diapers sector that construes the big picture and captures current demand and supply drivers; opportunities and challenges.
The market for baby diapers in India will reach US$707 Million by 2020, growing at an impressive CAGR of 21%, from US$303 Million in 2016.
The penetration of disposable diapers stands at 3%, and >80% of the diapers market is controlled by the top three market participants.
The key business driver for baby diapers in India is increasing disposable incomes, coupled with increasing awareness on sanitation. The rising proportion of working urban population, currently at 160 million with an annual average wage of US$3000, is driving the growth of the diapers market.Another factor for rising diaper consumption is the eCommerce channel, which is increasingly being used by the millennial population.
Greater convenience and lower costs are driving diaper sales on eCommerce platforms.As it stands,millennials are driving the sales for premium, imported diapers online.
In rural India, the increasing literacy levels have contributed to adoption of baby diapers. As a result, rural India is seeing more uptake than before. There is an ever-growing awareness about baby’s health. More women in the workforce, growing at 5.6% annually, are also boosting the growth of the baby diapers market.
Lastly, technology has been instrumental in development of new, novel baby diapers that have positively impacted the India market. The market is benefiting from new technological advances resulting in novel baby diapers with superior properties.
The baby diapers market has benefited from improved supply-side infrastructure; thrust on technology-led cost-efficiencies; and from the awareness campaigns run by market participants.
The baby diapers market in India comprises of market leaders, niche brands and Eco-friendly brands. The leading players include Unicharm, P&G, and Kimberly-Clark.
For capturing the leadership position in a market, one has to rewrite the rules of the competition by spotting new, untapped opportunities, and capitalize on them. Unicharm has done that precisely in India by introducing new innovations into the market. They focused on both new market development and market expansion, and in the process, made the competition follow suit.
In terms of raw materials, there is a continuous challenge for non-woven suppliers to deliver cost competitive diaper fabrics with the specific functional performance and aesthetic properties.Suppliers have secured flexibility from diaper manufacturers to change raw material formulations to accomplish cost efficiencies while maintaining high performance standards.
This summer I did an internship under Prof. Sameer Mathur, IIM Lucknow. This presentation is a summary of what i learned through this amazing internship.
These steps are meant to serve as a guide for creating a branded mobile app. If you already have an application in market, use this opportunity to evaluate it.
Dos & Donts of taking your business on mobilesolomon kitumba
This document discusses the dos and don'ts of taking a business mobile. It begins by noting that over 6.8 billion people use mobile phones, representing 87% of the world's population. Mobile searches lead to action 9 out of 10 times and mobile performs 4-5 times better than online ads for key metrics. The document then convinces the reader of the importance of being accessible through a mobile app. It outlines important dos such as understanding the purpose and benefits of an app, creating a basic plan and flow, and hiring seasoned professionals. The document concludes by stating it will next examine the don'ts of mobile app development.
This report summarizes a study on consumer and retailer use of mobile technology. Some key findings include:
1) 77% of respondents currently use a smartphone, with the iPhone being the most popular future device at 56%. Texting is nearly universal.
2) 41% of smartphone users check competitive prices in stores using apps, and 35% have redeemed mobile coupons.
3) Retailers are increasing support for the iPhone and Android platforms to engage customers mobile, though support for Windows phones is low despite consumer interest.
4) Most retailers plan to offer electronic coupon scanning directly from customers' phones within a year using new optical scanner technology.
Emotional AI for meaningful conversations with customers - ChatbotOmar Fogliadini
How to use AI to anticipate, advise and improve experiences
and ultimately increase ROI.
In this paper, we’ll discuss the risk of missing the opportunity to use digital technologies to learn about consumers’ preferences and habits. We’ll show how leveraging contextual data and real-time analytics using artificial intelligence (AI) and Machine Learning (ML) can reduce marketing cost, attract hyper-targeted customers and create engaging consumer experience.
Customers expect a personalized shopping experience. That’s one of the best ways to increase engagement and sales. People should be encouraged to create a customer profile on websites or mobile applications to monitor their habits and give them special
offers based on their browsing pattern or previous purchases.
Personalization tactics make it easier to upsell and cross-sell to customers. Ultimately, this means selling more money without spending much. It is actually cheaper to target current customers than it is to acquire new ones.
INTELLIGENCE FROM CUSTOMER INTERACTIONS
LIFEdata learns user’s habits and preferences as they happen and delivers offers or experiences when they are needed using real-time knowledge.
It reacts to what users do throughout the day to increase engagement based on a combination of individual’s biological, behavioral and psychological data, to enable individualized interaction and real time-engagement. LIFEdata personal assistant detects the change in the user’s context and make recommendations for the new context.
LIFEData.AI’s personalized, automated conversation experiences deliver the right conversation at the right time based on the user’s profile, enabling businesses to manage resources and scale.
Learn more at http://lifedata.ai/ai-solutions/mobile-engagement/
The document provides information about a workshop on mastering mobile marketing in 2012. It discusses 17 principles of mobile marketing and provides tips for mobile advertising. Specifically, it discusses the growth of mobile advertising spending, the importance of targeting using location and third party data, and provides examples of mobile ad campaigns. The document emphasizes that mobile is not just another channel and recommends aligning mobile spending with time spent by target audiences on mobile.
The document provides tips and strategies for organic acquisition of mobile apps. It discusses optimizing content for search engine optimization and using content to drive organic traffic. Specific tips include creating content calendars, leveraging advocate marketing through useful content, and executing an audit of web performance. The document also addresses challenges with organic acquisition and provides tips for app store optimization through factors like title, keywords, and screenshots. It emphasizes that acquisition requires an ongoing optimization process across multiple channels.
20x more time in apps than mobile web visitors spend in the mWeb
3x more conversion than mobile websites
55% of mobile commerce takes place in apps rather than websites
This business proposal presents an application called "Food O'Clock" that allows users in Hyderabad and Karachi, Pakistan to easily plan and organize food-related events. The app connects consumers to restaurants, venues, decorators and other services to save time and effort in event planning. It offers features like instant reservations, customization options, and discounted rates through partnerships. The proposal discusses the app's mission to make customers happy and save them time and money, as well as its marketing strategy, competitors, and financial plan to launch with $100,000 in startup expenses from January to December 2021.
The document is a project report on a study of consumer behavior of Vodafone subscribers. It includes chapters on the problem statement, aim, objectives, hypotheses, scope and limitations of the study, literature review, company and product information, findings and analysis, results, conclusion, and recommendations. The project report analyzes aspects of consumer perception, satisfaction levels, brand awareness, and market potential for Vodafone's products and services through a survey of 100 Vodafone subscribers in Bangalore, India. The findings and analysis chapter includes the results of the retailer survey on consumer purchasing behavior.
How Enterprise App Stores Help Drive ProductivityDana Gardner
Transcript of a sponsored podcast discussion on the growing importance of enterprise app stores in moving organizations to a self service model that reduces complexity and delays in getting applications to end users.
180520 oni listening report_interactiveJames George
The document provides insights from customer surveys conducted with over 3,400 customers of 16 portfolio organizations of Omidyar Network India in 2019. The key insights were:
1. Creating positive social impact and customer loyalty can go hand in hand. Respondents who reported quality of life improvements due to the product/service were also more likely to recommend it.
2. It is possible to engage with, acquire, and monetize customers across all income levels, especially with the use of technology. 30% of customers of for-profit investees lived on less than 21,000 INR per month.
3. A large female customer base can provide a competitive advantage. Several investees had a majority-
Similar to A marketing Plan for a new android application - Bibliocracy (20)
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
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Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
14. TARGET MARKET : CUSTOMERS
NEEDS
To be able to buy new originals books from the application.
To be able to purchase used books on the platform.
A collection of short stories available for free.
Able to maintain an online database for their books.
A chat section to interact with friends and buyers/sellers of books.