A guy meets a girl at a bar and is interested in pursuing a relationship. Similarly, a brand launches on Facebook and wants to attract loyal consumers. The document provides advice on how to initially get someone's attention ("The Rules of Approach"), how to keep them engaged over time ("The Rules of Engagement"), ways to continue building the relationship through shared experiences ("The Rules of Dating"), properly proposing to take the relationship to the next level ("The Rules of Proposing"), and maintaining a strong relationship through communication and shared experiences ("The Rules of Marriage"). The overall goal is to transform initial interest into a lifelong loyal customer or committed relationship.
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
Le cache côté client, le cache côté serveurs et leur impact sur le SEO et l'expérience utilisateur. Conférence effectuée lors du SEOCamp'us Paris 2017 avec Benoit Chevillot de Divioseo
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
Le cache côté client, le cache côté serveurs et leur impact sur le SEO et l'expérience utilisateur. Conférence effectuée lors du SEOCamp'us Paris 2017 avec Benoit Chevillot de Divioseo
Machine Learning und SEO: Ein Vektor sagt mehr als 1000 WörterStefan Fischerländer
Slides zum Vortrag auf der SEOCampixx 2017: Wie Google Machine-Learning in der Suche einsetzt.
Machine-Learning – oder in der neuesten Version: Deep-Learning – ist in aller Munde. Wir schauen uns an, welche Schritte im Datenverarbeitungsprozess von Google durch Machine-Learning-Verfahren unterstützt werden können. Damit sollten wir ein tieferes Verständnis dafür bekommen, wie Machine-Learning die Suchergebnisse und somit unsere Herangehensweise für SEO beeinflusst. Um dieses Verständnis zu vertiefen, werden wir live anhand des Toolkits word2vec einige Experimente an echten Daten durchführen.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
these are summarized slides from a presentation[1] i gave at ijet17[2], in kobe, japan.
check out the full annotated version at:
http://flickr.com/photos/tr4nslator/sets/72157594170207472/
from the abstract:
"a session devoted to the tips and tricks involved in taking advantage of the geo-flexibility that being a freelance translator can offer. the first half will focus on working around town, covering tips on how to optimize a mobile hardware and software setup for working in cafes and on the road, as well as trade-offs in mobile internet connectivity (such as "fast, flexible, and frugal: pick two"). the second half will broaden the focus to working around the world, exploring strategies for using a freelance career as a platform to see the world, first covering preparations such as how to virtualize phone, fax, and bill payments, and then expanding to strategies for setting up operations abroad, such as finding Internet connectivity and keeping in sync with clients. the speaker will draw from his recent travels in europe and asia, providing detailed materials useful for both japan- and us-based translators."
[1] voted "most beneficial session" of the conference (!)
[2] www.jat.org/ijet/ijet-17/
How to use SlideShare effectively - for free and Pro. A demo of all all Pro features: Analytics, Buzz Tracking, Ad Removal, Lead capture and Channel branding.
What We Learned from the FERC 201 WorkshopsStacey Atella
A brief presentation about insights, strategies, and next steps from the FERC 201 workshop series sponsored by the INGAA Foundation and facilitated by POWER Engineers. These ongoing workshops have promoted meaningful, productive, and interactive dialogue among owners/operators, agencies, and service providers in the interstate natural gas transmission industry.
Cutting-edge transport research showcased to Secretary of State during the event to officially re- open the Institute building www.leeds.ac.uk/news/article/4011/cutting-edge_transport_research_showcased_to_secretary_of_state
As customer success leaders, everyone looks to you to establish and maintain strong relationships throughout the customer’s lifecycle. You’re required to align expectations and work through roadblocks to provide value to customers.
Unfortunately, each department has their own agenda. And the customer isn’t always their top priority. This puts customer success leaders at a huge disadvantage.
In this session, Evan Klein of voice of customer and employee engagement consulting firm, Satrix Solutions, will discuss proven strategies for reinforcing your company’s customer success culture to get everyone rowing in the same direction. Attendees will also walk away with actionable ideas tested by customer success professionals that can easily be put into practice right away.
This is a summary of my talk at Microsoft Digital Crimes Consortium 2017 Panel: "Going Offline - The Role of Network Separation in Government Civilian Networks" (March 14, 2017)
(Moderator: Kaja Ciglic, Microsoft, Panelists: Seungjoo Kim, Korea University; Ron Winward, Radware; and Erick Stephens, Microsoft)
Who "likes" ya, baby? Social influencers for corporate reputation, presented ...SocialMedia.org
In her Brands-Only Summit presentation, Johnson & Johnson’s Director of Corporate Communications – Social Media, Devon Eyer, shares how the company is developing an influencer strategy to drive corporate reputation.
She explains her process for finding the right influencers and the long-term strategy for turning them into brand advocates.
Brands, content and relationships with a London teen audience.Krowd London
We are all content publishers, brand and consumers alike. Content has never had to be better to engage and retain the attention of audience.
We researched teens from Copland Community School, a school with a high percentage of students receiving free meals (Wembley, London) to identify ways brands can remain relevant in an increasing complex digital world.
Machine Learning und SEO: Ein Vektor sagt mehr als 1000 WörterStefan Fischerländer
Slides zum Vortrag auf der SEOCampixx 2017: Wie Google Machine-Learning in der Suche einsetzt.
Machine-Learning – oder in der neuesten Version: Deep-Learning – ist in aller Munde. Wir schauen uns an, welche Schritte im Datenverarbeitungsprozess von Google durch Machine-Learning-Verfahren unterstützt werden können. Damit sollten wir ein tieferes Verständnis dafür bekommen, wie Machine-Learning die Suchergebnisse und somit unsere Herangehensweise für SEO beeinflusst. Um dieses Verständnis zu vertiefen, werden wir live anhand des Toolkits word2vec einige Experimente an echten Daten durchführen.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
these are summarized slides from a presentation[1] i gave at ijet17[2], in kobe, japan.
check out the full annotated version at:
http://flickr.com/photos/tr4nslator/sets/72157594170207472/
from the abstract:
"a session devoted to the tips and tricks involved in taking advantage of the geo-flexibility that being a freelance translator can offer. the first half will focus on working around town, covering tips on how to optimize a mobile hardware and software setup for working in cafes and on the road, as well as trade-offs in mobile internet connectivity (such as "fast, flexible, and frugal: pick two"). the second half will broaden the focus to working around the world, exploring strategies for using a freelance career as a platform to see the world, first covering preparations such as how to virtualize phone, fax, and bill payments, and then expanding to strategies for setting up operations abroad, such as finding Internet connectivity and keeping in sync with clients. the speaker will draw from his recent travels in europe and asia, providing detailed materials useful for both japan- and us-based translators."
[1] voted "most beneficial session" of the conference (!)
[2] www.jat.org/ijet/ijet-17/
How to use SlideShare effectively - for free and Pro. A demo of all all Pro features: Analytics, Buzz Tracking, Ad Removal, Lead capture and Channel branding.
What We Learned from the FERC 201 WorkshopsStacey Atella
A brief presentation about insights, strategies, and next steps from the FERC 201 workshop series sponsored by the INGAA Foundation and facilitated by POWER Engineers. These ongoing workshops have promoted meaningful, productive, and interactive dialogue among owners/operators, agencies, and service providers in the interstate natural gas transmission industry.
Cutting-edge transport research showcased to Secretary of State during the event to officially re- open the Institute building www.leeds.ac.uk/news/article/4011/cutting-edge_transport_research_showcased_to_secretary_of_state
As customer success leaders, everyone looks to you to establish and maintain strong relationships throughout the customer’s lifecycle. You’re required to align expectations and work through roadblocks to provide value to customers.
Unfortunately, each department has their own agenda. And the customer isn’t always their top priority. This puts customer success leaders at a huge disadvantage.
In this session, Evan Klein of voice of customer and employee engagement consulting firm, Satrix Solutions, will discuss proven strategies for reinforcing your company’s customer success culture to get everyone rowing in the same direction. Attendees will also walk away with actionable ideas tested by customer success professionals that can easily be put into practice right away.
This is a summary of my talk at Microsoft Digital Crimes Consortium 2017 Panel: "Going Offline - The Role of Network Separation in Government Civilian Networks" (March 14, 2017)
(Moderator: Kaja Ciglic, Microsoft, Panelists: Seungjoo Kim, Korea University; Ron Winward, Radware; and Erick Stephens, Microsoft)
Who "likes" ya, baby? Social influencers for corporate reputation, presented ...SocialMedia.org
In her Brands-Only Summit presentation, Johnson & Johnson’s Director of Corporate Communications – Social Media, Devon Eyer, shares how the company is developing an influencer strategy to drive corporate reputation.
She explains her process for finding the right influencers and the long-term strategy for turning them into brand advocates.
Brands, content and relationships with a London teen audience.Krowd London
We are all content publishers, brand and consumers alike. Content has never had to be better to engage and retain the attention of audience.
We researched teens from Copland Community School, a school with a high percentage of students receiving free meals (Wembley, London) to identify ways brands can remain relevant in an increasing complex digital world.
Social Media 101: Get Connected, Get Focused and Get Noticed! Holly A. Fisher
Social media should be a part of your overall marketing strategy. For nonprofit organizations, it’s a way to connect with your supporters, find new volunteers and stay top of mind when it comes time for donors to strike a check. Understand the top social networks – Facebook, Twitter, Pinterest and Instagram – and how they can benefit your organization when used properly.
Ever wondered how music can impact on your social marketing strategy?
Find out more in our “Social Networks Guideline Through The Power of Music”
- Want to really understand how social networks and music accompany each other in marketing plans?
- How it all fits in on a wider marketing strategy scope?
- Proven success of a music accompanied strategy included within…
The attention of the consumer has changed, so why hasn't the attention of the marketers? Learn to communicate with your consumers like the year that it actually is...
Revealed: NEW, Artificially Intelligent Web-App Will Write, Create, Host, Publish AND Syndicate Profit-Producing Videos FOR YOU In ANY Language and ANY Niche In 3 Minutes or Less!
I had the opportunity to talk the the Mobile Beat Trade Show and Conference this past year. The title of the talk was "Putting Social In The Mix" I only had 45 min to talk about a lot of key points. I promised everyone a copy of my notes. When I get a chance I will see what I can do about getting my actual talk posted. For now enjoy and let me know how I can help.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
13. get her number
*get the “Like”
*make them into an active and engaged Fan.
* Your Ultimate Objective
14. the rules of approach
*how to stand out from the crowd and make an impression
the rules of engagement
*how to hold an interesting conversation / spark and hold interest
*awareness and activation through strong creative and targeted ads
*engagement through content
15. *be bold and brave
*be unexpected. stand out from the crowd
*look your best
*have a great conversation starter
*avoid cliches
*know your audience
* The Rules of Approach
16. *daring impactful creative
*unique message
*modern & high quality visuals
*smart copy
*out of the box concept
*targeted, user centric message
* The Rules of Approach
17. *now that you’ve got her attention,
how will you keep her engaged
& focused on you?
*for a looong period of time
*amongst other men vowing for her attention
*through all the noise at the bar
* The Rules of Engagement
18. *content with a clear brand identity
*identify and clearly communicate your USPs
sell yourself (well, the best version of you)
* The Rules of Engagement
19. *interactive content and tone of voice
*open a dialogue that will provoke a reaction, a
comment, tell you something about them
don’t talk too much about yourself
* The Rules of Engagement
20. *rich, animated content
*strong images, videos, gifs & other formats
don’t be a bore / be animated and vibrant
* The Rules of Engagement
21. *brand and product stories
*that the user can connect and see themselves in
tell her a good story
* The Rules of Engagement
22. *social media monitoring, reporting,
measurement
*listen to what users are saying and use that
information to optimise your content
be a good listener
* The Rules of Engagement
23. so, it’s the end of the night
*and you followed all the rules
33. * The Rules of Dating
* your website
* social media
* digital media
*campaigns
& activations
34. *be present on a wide mix of digital media
environments and websites
*mix of social media, lifestyle, culture, news,
blogs, entertainment etc
visit a variety of places together
* The Rules of Dating
35. *don’t just go to the environments that are the
most “popular” / mass.
*find your niche with new innovative media &
environments that your consumers visit often.
be adventurous. discover new places together
* The Rules of Dating
36. *activations & campaigns that will provide a
unique brand experience only shared by you, and
your consumer.
*microsites, minisites, landing pages, applications
create new places and experiences together
* The Rules of Dating
37. *user generated content
*incentivise users to give you their stories,
their content, their experiences
capture the moments and the memories
* The Rules of Dating
38. * The Rules of Dating
* your website
your love nest
39. *always take care of your home
*make sure she feels at ease there
*make sure its hospitable & welcoming
*make sure you have good Feng Shui
*make sure it can change in the future
* The Rules of Dating
40. *always take care of your home / maintenance, design
*make sure she feels at ease there / user friendly (UI/UX)
*make sure its hospitable & welcoming / SEO / content
*make sure you have good Feng Shui / easy to navigate
*make sure it can change in the future / dynamic content
* The Rules of Dating
43. *the right place
*the right time
*the right mood
*the right message
* The Rules of Proposing
44. *truth is
if you’ve followed all the rules
the perfect moment could be anywhere
at home / your website
out to dinner / banner
at a bar / Facebook post
on a trip / activation
* The Rules of Proposing
45. *all it takes is one moment / one view, one click
* The Rules of Proposing
46. *they bought your product
*they took part
*they clicked
*they signed up
*she said yes
47. * and they (and you and your consumer) lived happily ever after
50. after the wedding
*after the sale, after the conversion
*loyalty, ambassadorship, lifelong commitment
it’s about the marriage
51. *making the marriage last to a
happily ever after
*turning a one time consumer into a life long loyal consumer
and ambassador
* Your Ultimate Objective
53. * The Rules of Marriage
not forgetting anniversaries, valentines day
and her cousin’s sister’s dog’s birthday
*well, that and
54. * The Rules of Marriage
*that show them you are thinking about them
all the time, that make the difference
it’s the little things
55. * The Rules of Marriage
*rewards, contests, incentives, loyalty
schemes
*eCRM (newsletters, tailored offers…)
surprising her and making her feel loved
56. * The Rules of Marriage
*unexpected, out of the box activations,
content & campaigns
keeping the flame alive
57. * The Rules of Marriage
*keep your content & your design fresh
*on your website, social media, everywhere!
not letting yourself go
58. * The Rules of Marriage
*always on digital presence across all channels
*tell them about your new products, events,
campaigns
*always keep dialogue open and LISTEN!
communication. communication. communication