A Framework for a Successful SEO Strategy: 2014 Edition

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This document appears to be a slide deck about search engine optimization (SEO). It discusses SEO strategies including a three-pronged approach to SEO involving measurement and improvement, developing an editorial calendar to regularly add new content, using link building strategies like paid discovery sites, and leveraging authorship and local search on Google. The slide deck emphasizes measuring SEO efforts and getting ideas from keyword data to continually improve search engine rankings.

Marketing

 SEO101
 AThreefoldApproach
to SEO
 Measurement &
Improvement
 What’s New in SEO
Download this slide deck at http://bit.ly/seostrategy2014

 Please ask questions along the way!
Download this slide deck at http://bit.ly/seostrategy2014

 Coding since 1986
 Creating websites since
1997
 Working in e-commerce
since 2005
 Marketing MBA
Download this slide deck at http://bit.ly/seostrategy2014

Download this slide deck at http://bit.ly/seostrategy2014

 Google does data entry
with your website
Download this slide deck at http://bit.ly/seostrategy2014

Download this slide deck at http://bit.ly/seostrategy2014
www.WooRank.com

Download this slide deck at http://bit.ly/seostrategy2014
Hand WooRank
Report to
Webmaster.
Tell them to fix it all.
(Cry if necessary)

Download this slide deck at http://bit.ly/seostrategy2014
http://adwords.google.com
“Keyword Planner” Tool
(No ad purchase required to use the “Keyword Planner” tool)

Download this slide deck at http://bit.ly/seostrategy2014
Each product or service needs its own page.

Download this slide deck at http://bit.ly/seostrategy2014
1. Expand site size
2. Keep site fresh
3. Use different keyword variations
4. Obtain links & social shares

Download this slide deck at http://bit.ly/seostrategy2014
(Blog must be on your own website, not on WordPress.com or Blogger.com)

Download this slide deck at http://bit.ly/seostrategy2014
Source: Hubspot

Download this slide deck at http://bit.ly/seostrategy2014
 4 Categories = 4 Posts Per Month
 ONE Key Phrase per post!

Download this slide deck at http://bit.ly/seostrategy2014
https://www.stumbleupon.com/pd
Paid Discovery on Great Content =
FAST Link Building

Download this slide deck at http://bit.ly/seostrategy2014
 10/14: 183 links from 37 different sites
 1 paid stumble on 10/15: $50 for 500 visitors
 11/19: 303 links from 56 different sites
 An increase of 120 links and 19 root
domains in 1 month

Download this slide deck at http://bit.ly/seostrategy2014
https://moz.com/local/search

Download this slide deck at http://bit.ly/seostrategy2014
1. Organic Keywords (WebmasterTools)
SearchTraffic -> Search Queries
2. Landing Pages (Analytics)
Behavior -> Site Content -> Landing Pages
❶Visits ❷Bounce Rate ❸Avg.Visit Duration
3. ReferralTraffic (Analytics)
Acquisition -> All Referrals

Download this slide deck at http://bit.ly/seostrategy2014
“I should
blog more
about that”
“I should
add that to
my Services
page”
“That would
make a great
article”

Download this slide deck at http://bit.ly/seostrategy2014
Jump ahead of
hundreds of
millions of pages
using Authorship!
http://plus.google.com/authorship

1. Fill out 100%
2. Get reviews!
Download this slide deck at http://bit.ly/seostrategy2014
https://plus.google.com/dashboard

Download this slide deck at http://bit.ly/seostrategy2014
 Technical
 Fix Issues
 On-Page
 Keyword Research
 Drilldown Pages
 Editorial Calendar
 Off-Page
 Links (Stumble!)
 Social Media
 Citations
 Measure & Improve
 Watch the “Metrics
that Matter”
 Get ideas from
keyword data
 Stay onTop of
Trends
 Authorship
 Local

Download this slide deck at http://bit.ly/seostrategy2014
$25 SEO Report Card
Find out what parts of your site
needs the most help.
Normally $125, but for webinar
attendees it’s only $25!
http://pamannmarketing.com/
discounted-seo-audit/
Password: pamseo2014

Video is a great way to authentically connect people to the personality behind your brand which can certainly build your community. But if you're simply using video to build your brand, you're leaving opportunity on the table. There is so much in your video efforts that can be leveraged in other channels like social, search, email, and offline. Integrating these channels will accelerate the growth of your community and your brand. It's the sum of all the parts that leads to your true value and return on investment (ROI).

The Ultimate Free Digital Marketing Toolkit

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A presentation at Digital Marketing London in July 2012. The talk is based on a cut down version of a full free eBook available at www.analyticsseo.com. A comprehensive guide of the best free digital marketing tools including learning materials, browser extensions, tutorials to build agile tools in Excel and Google Docs, browser extensions, bookmarklets, link building, backlink analysis, social media, productivity tools and much more!

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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

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A Framework for a Successful SEO Strategy: 2014 Edition

2.  SEO101  AThreefoldApproach to SEO  Measurement & Improvement  What’s New in SEO Download this slide deck at http://bit.ly/seostrategy2014

3.  Please ask questions along the way! Download this slide deck at http://bit.ly/seostrategy2014

4.  Coding since 1986  Creating websites since 1997  Working in e-commerce since 2005  Marketing MBA Download this slide deck at http://bit.ly/seostrategy2014

5. Download this slide deck at http://bit.ly/seostrategy2014

6.  Google does data entry with your website Download this slide deck at http://bit.ly/seostrategy2014

7. Download this slide deck at http://bit.ly/seostrategy2014

8. Download this slide deck at http://bit.ly/seostrategy2014

9. Download this slide deck at http://bit.ly/seostrategy2014

10. Download this slide deck at http://bit.ly/seostrategy2014

11. Download this slide deck at http://bit.ly/seostrategy2014 www.WooRank.com

12. Download this slide deck at http://bit.ly/seostrategy2014 Hand WooRank Report to Webmaster. Tell them to fix it all. (Cry if necessary)

13. Download this slide deck at http://bit.ly/seostrategy2014

14. Download this slide deck at http://bit.ly/seostrategy2014

15. Download this slide deck at http://bit.ly/seostrategy2014

16. Download this slide deck at http://bit.ly/seostrategy2014 http://adwords.google.com “Keyword Planner” Tool (No ad purchase required to use the “Keyword Planner” tool)

17. Download this slide deck at http://bit.ly/seostrategy2014

18. Download this slide deck at http://bit.ly/seostrategy2014

19. Download this slide deck at http://bit.ly/seostrategy2014

20. Download this slide deck at http://bit.ly/seostrategy2014 Each product or service needs its own page.

21. Download this slide deck at http://bit.ly/seostrategy2014

22. Download this slide deck at http://bit.ly/seostrategy2014 1. Expand site size 2. Keep site fresh 3. Use different keyword variations 4. Obtain links & social shares

23. Download this slide deck at http://bit.ly/seostrategy2014 (Blog must be on your own website, not on WordPress.com or Blogger.com)

24. Download this slide deck at http://bit.ly/seostrategy2014 Source: Hubspot

25. Download this slide deck at http://bit.ly/seostrategy2014  4 Categories = 4 Posts Per Month  ONE Key Phrase per post!

26. Download this slide deck at http://bit.ly/seostrategy2014

27. Download this slide deck at http://bit.ly/seostrategy2014

28. Download this slide deck at http://bit.ly/seostrategy2014

29. Download this slide deck at http://bit.ly/seostrategy2014

30. Download this slide deck at http://bit.ly/seostrategy2014

31. Download this slide deck at http://bit.ly/seostrategy2014

32. Download this slide deck at http://bit.ly/seostrategy2014

33. Download this slide deck at http://bit.ly/seostrategy2014

34. Download this slide deck at http://bit.ly/seostrategy2014 https://www.stumbleupon.com/pd Paid Discovery on Great Content = FAST Link Building

35. Download this slide deck at http://bit.ly/seostrategy2014  10/14: 183 links from 37 different sites  1 paid stumble on 10/15: $50 for 500 visitors  11/19: 303 links from 56 different sites  An increase of 120 links and 19 root domains in 1 month

36. Download this slide deck at http://bit.ly/seostrategy2014

37. Download this slide deck at http://bit.ly/seostrategy2014

38. Download this slide deck at http://bit.ly/seostrategy2014

39. Download this slide deck at http://bit.ly/seostrategy2014

40. Download this slide deck at http://bit.ly/seostrategy2014 https://moz.com/local/search

41. Download this slide deck at http://bit.ly/seostrategy2014

42. Download this slide deck at http://bit.ly/seostrategy2014 1. Organic Keywords (WebmasterTools) SearchTraffic -> Search Queries 2. Landing Pages (Analytics) Behavior -> Site Content -> Landing Pages ❶Visits ❷Bounce Rate ❸Avg.Visit Duration 3. ReferralTraffic (Analytics) Acquisition -> All Referrals

43. Download this slide deck at http://bit.ly/seostrategy2014 “I should blog more about that” “I should add that to my Services page” “That would make a great article”

44. Download this slide deck at http://bit.ly/seostrategy2014

45. Download this slide deck at http://bit.ly/seostrategy2014

46. Download this slide deck at http://bit.ly/seostrategy2014

47. Download this slide deck at http://bit.ly/seostrategy2014 Jump ahead of hundreds of millions of pages using Authorship! http://plus.google.com/authorship

48. Download this slide deck at http://bit.ly/seostrategy2014

49. 1. Fill out 100% 2. Get reviews! Download this slide deck at http://bit.ly/seostrategy2014 https://plus.google.com/dashboard

50. Download this slide deck at http://bit.ly/seostrategy2014

51. Download this slide deck at http://bit.ly/seostrategy2014  Technical  Fix Issues  On-Page  Keyword Research  Drilldown Pages  Editorial Calendar  Off-Page  Links (Stumble!)  Social Media  Citations  Measure & Improve  Watch the “Metrics that Matter”  Get ideas from keyword data  Stay onTop of Trends  Authorship  Local

52. Download this slide deck at http://bit.ly/seostrategy2014 $25 SEO Report Card Find out what parts of your site needs the most help. Normally $125, but for webinar attendees it’s only $25! http://pamannmarketing.com/ discounted-seo-audit/ Password: pamseo2014

A Framework for a Successful SEO Strategy: 2014 Edition

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