Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

5 Keys to a Successful Contributor Program #cls17

251 views

Published on

Open source communities naturally attract contributors. How can organizations create a successful top contributor program to reward and recognize them? I’ll walk you through my first hand experience of what it takes to research, create and run a top contributor program that benefits both your community and your organization.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

5 Keys to a Successful Contributor Program #cls17

  1. 1. Page | 1© 2017 Magento, Inc. Sherrie Rohde Community Manager, Magento Commerce Co-Producer, My Community Manager / #CMGRHangout sherrierohde
  2. 2. Page | 2© 2017 Magento, Inc.
  3. 3. Page | 3© 2017 Magento, Inc.
  4. 4. Page | 4© 2017 Magento, Inc.
  5. 5. A top contributor program is NOT an influencer or advocacy program. What is a top contributor program?
  6. 6. Page | 6© 2017 Magento, Inc. Other contributor + super user programs. Who has a top contributor program?
  7. 7. Page | 7© 2017 Magento, Inc. 5 Keys to a Successful Contributor Program
  8. 8. 1. Involve stakeholders in your planning.
  9. 9. Page | 9© 2017 Magento, Inc. • Brand: Naming the program • Legal: Membership agreement (NDA) • Design: Design assets (logos, badges, awards, swag) • Dotcom: Area for to explain and highlight program on website • Finance: Budget approval • Community Stakeholders: Review & approve candidates • Events: Discounts, VIP event at Imagine • Thought Leadership: Program & member announcements Who else needs involved?
  10. 10. 2. Find value for everyone involved.
  11. 11. This is important when explaining internally. Especially if you need a budget. What’s in it for your company?
  12. 12. Page | 12© 2017 Magento, Inc. • Recognize and retain the most active and supportive members. • Inspire greater levels of participation from active and supportive members. • Cultivate members who can inspire and lead other members to greater levels of achievement and innovation. • Cultivate members who will advocate for and defend your company when the need arises. • Obtain ideas, feedback and insights that help improve products, processes and services. • Obtain guidance and buy-in for changes in the community over time. Benefits of a Contributor Program
  13. 13. What will make them want to be a part of this? What’s in it for your contributors?
  14. 14. Page | 14© 2017 Magento, Inc. • Invitation to special events. • Involvement in community feedback opportunities and beta programs. • Contributor badge. • Discounts for events and certification. • Recognition online via ranks, badges and member spotlights. • Recognition at events. • Early access to product roadmap. • Swag! Contributor Rewards
  15. 15. Page | 15© 2017 Magento, Inc.
  16. 16. Page | 16© 2017 Magento, Inc.
  17. 17. Page | 17© 2017 Magento, Inc.
  18. 18. How can you work together to bring more value to the community? Create a legacy together.
  19. 19. Page | 19© 2017 Magento, Inc. s
  20. 20. 3. Don’t shortcut your communication plan.
  21. 21. Set value and be prepared for questions. Announce the program – internally and externally.
  22. 22. Page | 22© 2017 Magento, Inc.
  23. 23. Page | 23© 2017 Magento, Inc.
  24. 24. Create an environment of respect. Explain why you selected each top contributor.
  25. 25. Page | 26© 2017 Magento, Inc.
  26. 26. 4. Keep an open dialogue.
  27. 27. What’s going on in their world? What’s going on in your world? Council calls.
  28. 28. Hidden lounge on the forums. Slack channel. Gathering place.
  29. 29. 5. Analyze your results.
  30. 30. What equals success? Measure key objectives.
  31. 31. Charlotte Kubler, Lithium Super User programs have seen as much as a 75% uplift in content from Super Users in the first 3 months of implementation.
  32. 32. Don’t make assumptions. Survey your contributors.
  33. 33. Page | 34© 2017 Magento, Inc. • 100% gave feedback (20/20) • 95% found value in being a Magento Master – 72% found being a Magento Master helped their company – 83% found being a Magento Master helped their personal career • 83% found being a Magento Master increased their confidence in Magento Inc 2016 Magento Masters Experience Survey
  34. 34. Questions?
  35. 35. sherrierohde sherrie@magento.com

×