A Few Milliseconds in the Life of an HTTP Request - AWS Summit 2019

Ramzi Alqrainy - CTO OpenSooq will explain the experience to increase the performance in AWS Summit Dubai.

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
OpenSooqina$700mMENAclassifiedsopportunity
$25B GMV (Gross
Merchandise Value) was
sold on OpenSooq in 2018
Every 15s, something
is Sold on OpenSooq
We are mobile first:
97% of pageviews
92% of leads
On average, an active user:
• Has 10+ sessions/month
• Spends 2.2 hours on the app

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Experiencing Exponential Growth

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
OpenSooqServerlessMulti-TierArchitecture

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PhotosSavedinS3(TB)
16 TB
53 TB
150 TB
160 TB
260 TB
0
75
150
225
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PhotosStoredinS3(TB)
16 TB
53 TB
150 TB
160 TB
260 TB
2014 2015 2016 2017 2018

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
DataTransferOutfromCDN
0
400
800
1200
1600
PhotosStoredinS3(TB)
2014 2015 2016 2017 2018
50 TB
321 TB
740 TB
1074 TB
1440 TB

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
CloudFront Performance: What to Measure?

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
OptimizationforSmallObjects
• Reuse Connection
• Keep-alive
• HTTP/2
• Origin as close to your end users as possible (multi-region)

Thank you!
S U M M I T © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Ramzi Alqrainy
Ramzi.q@opensooq.com

Cloud computing helps federal, state, and local government organizations increase innovation, operational efficiency, agility, and resiliency—all while reducing costs. This panel discussion brings to life the transformative impact of cloud adoption, common cloud architectures, and the cloud adoption strategies that help agencies break down innovation barriers so they can tackle their toughest missions. Hear firsthand how the Veterans Affairs is enabling key components of their IT modernization strategy by migrating critical enterprise workloads to AWS GovCloud (US). And see why the Defense POW/MIA Accounting Agency (DPAA) created a comprehensive data mart for over 33,000 records so it could quickly track missing personnel, and advance its mission in AWS GovCloud (US).

The Wire, Q3, 2006John O'keeffe

Capital City Service presentation itw2014

Andrei Macarov

CCS Today – one of the leading companies in the VoIP telephony and SMS Hubbing marketplace. Today we provide more than 2 billion minutes of voice traffic per year, representing the highest level of quality in service and equipment. We offer services with the highest quality international voice connectivity, based on advanced technological solutions in the field of telephony, and on the work of a professional team of vendors whose instruments and experience allow us to develop the most optimal routes in terms of cost and quality. http://ccstele.co.uk

Channel EMEATamer Ismail

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The Scout24 Data Platform - a technical deep dive

seangustafson

Presentation by Raffael Dzikowski and Sean Gustafson of Scout24 AG at the 2019 AWS Summit Berlin. Abstract: The Scout24 Data Platform powers all reporting, ad hoc analytics and machine learning products at AutoScout24 and ImmobilienScout24. In this talk, we will take a technical deep dive into our modern, cloud-based big data platform. We will discuss our evolution of approaches to ingestion, ETL, access control, reporting and machine learning with a focus on in-the-trenches learnings gained from our many failures and successes as we migrated from a traditional Oracle Data Warehouse to an AWS-based data lake.

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By applying microservices powered by serverless technology, you can innovate faster, at scale. In this session, we share insights into the Amazon Culture of Innovation and explain how the company went from four million to over 60 million deployments per year. We discuss how the company benefitted from its own key learnings through building modern apps at Amazon. We also discuss how Amazon transitioned from a monolithic application environment to an event-driven serverless microservices environment. Learn why more and more organizations are choosing the serverless operational model.

Nubank, Latin America’s first (and largest) cloud-native bank, has relied on AWS since day one. Operating in the cloud allows Nubank’s developers to create software that scales and quickly adapts to the changing needs of a complex market and a growing business. Nubank relies on services like Amazon EC2, Amazon DynamoDB, Amazon VPC, Amazon S3, and AWS CloudFormation to let 8.5 million customers make around 2.5 million purchases per day—all without a dedicated infrastructure team. Learn how Nubank’s fully automated, cell-based architecture allows the bank to provide the best customer experience while generating reliable audited financial records for regulators.

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Amazon Connect is a self-service, cloud-based contact center service that makes it easy for any business to deliver better customer service at lower cost. Amazon Connect is based on the same contact center technology used by Amazon customer service associates around the world to power millions of customer conversations. The self-service graphical interface in Amazon Connect makes it easy for non-technical users to design contact flows, manage agents, and track performance metrics – no specialized skills required. There are no up-front payments or long-term commitments and no infrastructure to manage with Amazon Connect; customers pay by the minute for Amazon Connect usage plus any associated telephony services.

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In this session, we share database architecture strategies and best practices for building high-performance and internet-scale applications using Amazon DynamoDB, Amazon Timestream, and Amazon ElastiCache. We discuss the various types of modern applications and tell you which AWS services are the best for each use case. For globally distributed applications that need to scale to petabytes of storage, we discuss the AWS database services and design patterns that are tailored for internet-scale applications. We also discuss how to analyze time-series data from modern applications. Finally, we cover speed-intensive application types that require real-time microsecond responsiveness, and we explain how to design your data models to meet these rigorous requirements.

AWS Summit Singapore 2019 | Operating Microservices at Hyperscale

Speaker: Donnie Prakoso, Technology Evangelist, ASEAN, AWS Most developers today are adopting a micro-services based application design. Microservices can provide higher system reliability, fine-grained scalability and faster development cycles. At hyperscale (thousands to millions of requests per second), however, additional thought, careful design, and greater operational rigor is required. In this session, learn from AWS experts who have extracted four fundamental design principles and best practices for hyperscale applications from the experiences of our customer globally. Aided by live demos, presenters will show how event driven architectures, asynchronous communication, service discover and service orchestration are the pillars of hyperscale systems.

Serverless AI-Powered Identity Management - AWS Summit Sydney

This session will explore how to use chatbots and AWS services to offload some of the most frequent calls to your service centre. Empower employees to manage their own accounts, passwords, and access. See how natural language interfaces combined with AWS serverless technologies enable your organisation to build cost effective self-service capabilities. You'll learn how to provide a personal experience for your users, right on their mobile phones.

AWS Summit Singapore 2019 | Realising Business Value

Enterprises are moving to the cloud for more than just saving costs. AWS ever-expanding platform of services delivers business value that extends to Business Agility, Operational Resilience, Increased Staff productivity and an Improved Security posture. Creating a holistic business case that encompasses all these elements is critical, and this session will show how to quantify the other business benefits that your organization can expect with the move to AWS.

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One of the most challenging aspects of managing a supply chain is predicting the future demands for products and services. George Weston Foods (GWF) wanted to reduce the restocking frequency and food wastage for its baked good products in all of its 19,000 wholesale customers in Australia and New Zealand. By leveraging the power of Amazon SageMaker’s DeepAR forecasting model, GWF was able to improve their demand predictions using a single machine learning model for all stores and products. In this talk we will explore how GWF is optimising their supply chain using AWS Glue and Amazon SageMaker, providing a better customer experience, reducing waste, and improving costs. You will leave this presentation with the knowledge you need to get started building your own supply forecasting model relevant to your business.

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A few milliseconds in the life of an HTTP request

In Amazon CloudFront, a lot happens in just a few milliseconds. Come dive deep into the infrastructure and architecture of AWS’ Edge services including CloudFront, Route 53, Shield and WAF. We’ll breakdown the life of an HTTP request (and any request in general) and walk you through how each of AWS’ Edge services work together in just a few milliseconds to consistently deliver your application’s content with high availability, security, and performance. You will earn how Edge services intelligently route requests to the most ideal Edge location, secure your content behind the scenes, and leverage AWS’ private network for improved performance.

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Non English Search as a Machine Learning Problem

Search relevance is how questions are answered through search. It's the process of changing the ranking of search results for a user query to return what users want. A search for 'iPhone XS' should rank documents highly when the product name matches. But a different query, 'smartphone with two cameras' would require a completely different strategy for ranking candidate results. What gives teams a headache is that all the diverse use cases for search must be handled by a single ranking algorithm. This is where Learning to Rank comes in. Ramzi Alqrainy will discuss how search can be treated as a machine learning problem. 'Learning to Rank' takes the step to returning optimized results to users based on patterns in usage behavior. Ramzi Alqrainy will talk through where Learning to Rank has shined, as well as the limitations of a machine learning based solution to improve search relevance.

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