The document discusses several topics related to national plans for various European countries: 1) It provides guidance for subsidiary planning and budget allocation for national plan marketing efforts. 2) It discusses priorities that national plans should follow, including priorities around cloud, mobile, SMBs, youth education, and aligning with European political agendas. 3) It notes that most subsidiaries are showing positive results this quarter but some still face challenges in public cloud, private cloud, and education devices against targets.

2. Key
Activities Planning Budgeting Finalization ROB
Corp
• FY Field Execution
Playbook is available now
to provide detailed
guidance for subsidiary
planning
• An Excel file with all Go-
Do’s and activities with the
Priorities, Services, MBS
and Partners, for easy
reference and sorting
• Advocating for and
acquiring budget to support
National Plan marketing
efforts is a success measure
of every National Plan. A
portion of the M&O
marketing communication
budget should be allocated
to Real Impact PR and
marketing efforts targeting
government and national
elites.
• National Plans for FY need to
be revised, updated and
posted by end ofJuly
TBD
Field
FY planning should already be
started in your geography with
the SAW process officially
kicked off.
The National Plan rhythm
owner should work with their
M&O leaders to ensure that
local budgets are allocated for
National Plan.
EU Framework for National
Plan Alignment operational
calls with D3, CEE, WE and
EU LCA NP stakeholders
following successful rhythm
of in prvious FY

3. Trust in the Cloud
Russian Crisis Youth UnemploymentCompetitiveness EuroscepticismNSA/Prism/Privacy
Win back
Government/
Enterprise and
consumers thrust in
the cloud
Improve local
engagement with
PDMs
with our Value
Proposition for Cities
Improve the
competitiveness
of SMBs trough
Public Cloud Services
Improve Employability
of youth through
better IT education
National
cloud
SMEs and
the Cloud
Youth
& EDU
National Plan
priorities should
follow Microsoft
priorities
European
agenda
priorities
Cloud first,
Mobile first
EU Institutions Plan
NP/EU should
be customized
to the local
political agenda
CityNext
Toolbox
Cloud
Maturity
Model
Microsoft
CityNext
landing
framework
Cloud &
SMBs NP
framework
Cyber-
security
implem.
guidance
YouthSpark
activities

4. 4
Data Privacy and Sovereignty
GM engagement & NP RoB consistency
Telling the "One Microsoft" Story
Engagement with relevant Policy Makers
Government procurement preference
More subs in Europe are green this quarter, with only Poland in red, Russia and Italy in yellow, as PS teams see portion of the
expiring PS revenue now as shown with the Revenue at risk tool.
PS Q3 revenue VTB
14 out of 23 subs are showing positive VTB in Q3, driving PS revenue in Europe to green. But pxoxies for public cloud, private
cloud and devices in educ are still showig issues in most of the countries against scorecard targets.
Although the NSA issue is creating a more challenging environment, we see strong Gov Elites engagement in most of the
countries with specific plans to maximize the impact of the Article29 endorsement. No regulatory issues raised during the last
9 months. From an EU perspective, IGES scores remain solid. FY14 brings a new elites CRM mapping tool, with dedicated LCA
PR and campaigns to build image and reputation to the elite policy maker community.
The European storytelling framework has been endorsed by all key stakeholders; key campaigns are identified and being
worked as stakeholders' plans are falling into place; earned/owned media being integrated - especially online. NP outputs in
real impact stories form the basis of all proactive corporate PR communications. Best examples are the Berlin Center and the
EU Microsoft Centre, both serving as core platforms for bring the One MSFT story to life.
Most subs in Europe are showing a consistent NP v-team execution capabilities lead by the GM. There are only few subs
where we see room for improvement.
The NSA topic is lengthening public cloud sales cycles, increasing cost of sales and giving opportunity for the European cloud
providers to make the case, although the impact varies from country to country in Europe, in general, the permanent
background noise in the media is impacting negatively the policy debate in the context of security and privacy. The model
clauses recommendation may nevertheless impact positively the debate in the coming quarters. Fortunately enough, the
reasoned endorsement letter from Article29 will change the debate and the perception with a beneficial impact of Microsoft
being the only company having the endorsement.

5. National Plan Full Deck
Austria
Denmark
Ireland
Netherlands
Portugal
Sweden
France
UK
CzechRepublic
Hungary
Romania
Slovakia
Austria
Belgium
Denmark
Finland
Ireland
Italy
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
France
Germany
UK
Brussels
CzechRepublic
Greece
Hungary
Poland
Romania
Russia
Slovakia
Ukraine
National
Cloud Deals
CityNext SMEs
and the Cloud
Cyber
Security
Youth &
Employability
Country
NP Alignment Framework
Link to
Full Deck