2. Muscular Dystrophy massively over indexes in young men. And what do most young men do, A LOT…
WANK.
But, at 12 years old, when these young boys’ sexual urges start to rise, their mobility has already
deteriorated.
No sticky tissues. No socks under the bed. No slamming the laptop lid so mum doesn’t see. It’s an
embarrassing right of passage that most take for granted.
INSIGHT
3. Wanking is taboo, but it’s also really important for promoting mental wellbeing.
So why don’t medical professionals, carers and even charities like us normalise it for the
people we are trying to support?
Why do we treat them as Asexual?
4. “The issue of sexuality and disability is brushed under the carpet.
The general public do not view disabled people as
sexual beings.
Many professionals, carers and family members are too uncomfortable to
address this issue openly.
talking to people about death and dying is
easier than talking to them about sex”
- Nick Wallis, 22, Duchenne Muscular Dystrophy speaking to The Guardian
FIRST HAND ACCOUNT
5. Masturbating releases releases feel-good neurochemicals like dopamine and oxytocin, which make people feel
happy, euphoric, safe and free.
And these chemicals are proven to directly alleviate issues of mental health, a significant effect of living with
MD.
AND NOW FOR THE SCIENCE…
oxytocindopamine
6. So in February 2020 we are going to lift
the taboo, and be the charity brave enough
to talk about
WANKING
By working with the World’s biggest…(and
most well connected)
WANKER
7. Well… what do Kim Kardashian, Colin Farrell, Amir Khan and now Piers Morgan all have in common?
LEAKED SEX TAPES.
We shock the UK into thinking a tape of Piers Morgan wanking is available for public viewing pleasure.
Piers takes to Twitter, posting publicly to his 6.56M FOLLOWERS…
HOW DOES IT WORK?
9. “I’m Piers Morgan and i’m a massive wanker, I’m pretty sure most of you wank too.
You might be wondering why you’ve ended up on a site for Muscular Dystrophy? Let
me tell you. Wanking is a private act, one that many of us take for granted. We don’t
really speak about it, it’s a little embarrassing, right? People with MD require
assistance in almost every aspect of their life from a certain age. Their muscles have
normally deteriorated rendering them in a wheelchair by the age of 12, just as their
hormones are beginning to run wild.
We’ve used wanking to give you context of the issues they face on a daily basis. People
with MD are superheroes, stronger than us all, resilient,
brave. Research has come a long way over the past few years, but there’s a lot
more to be done. Please donate to the #wankbank and together we can find a future
with effective treatments and cures for all muscle-wasting conditions”
VIDEO & SCRIPT
10. WHY IT WORKS?
We’re sure you have questions, so if you want to hear us talking about wanking for 10 minutes,
we’d love to meet you…
Force for
change
Shift taboos surrounding disabilities
and sex by starting the conversation
with sufferers, families, media and the
general public. We’ll make change
happen
Understanding &
education
Using a mainstream lens to contextualise the
effects of MD, showing how it can impact
everyday life, even things most take for granted
Information &
support
Showing MD sufferers and their families,
that what ever MD throws at them, we’re
here with information, emotional and
practical support. We understand
Audience
Piers’ media appeal & cultural
relevance will galvanise the public
and media, helping MDUK educate
the masses, raise funds & awareness
