The A.C. Nielsen Center for Marketing Research trains full-time MBA students in marketing research through a specialized curriculum. It enrolls 10-20 students per year who have 2-8 years of work experience. Corporate involvement is key, including hosting events, guest speaking, and student consulting projects. Students gain real-world experience through internships and full-time job placements, with average salaries of $98k. The Center aims to shape the future of the marketing research industry through its students and connections with industry leaders.
High Impact - Low Cost gifts for rewards, loyalty, recognition, appreciation, incentives, special occasions, customers, employees or just for the Fun of Gifting!
The document outlines a business plan for a Mandarin teaching service that provides: group classes, individual tutoring, and mommy care services. It discusses the target customer base, types of services offered, teacher requirements, pricing, expenses, and expansion plans. The service aims to provide stable income for unemployed teachers while offering affordable Mandarin lessons.
The document summarizes the responsibilities and accomplishments of an individual who managed a team that recruited interns and graduates for a staffing firm. Some key points:
- Recruited over 300 experienced and graduate hires, many of whom were promoted to senior levels and became top performers and revenue generators.
- Hired 20 members of the firm's "millionaires club" who generated over £2 million in revenue.
- Won an internal award for maximizing candidate potential, given to only one "support service" employee out of 500.
This curriculum vitae summarizes the professional experience and qualifications of Ms. Chayanut Ngamsaad, including her contact information, education history, work history in senior management roles at insurance companies, and special abilities including fluency in English and Microsoft Office skills. Her objective is to obtain a challenging position that allows career growth and contributes her education and experience in business and management.
This document is a resume for Janie Grigsby-Drumgole outlining her professional experience in community engagement, sales, marketing, management, training, and customer service over the past 10+ years. She is currently the GirlSpace Chicago Program Manager at Girl Scouts where she manages a staff of 20+ and oversees afterschool programs at over 40 schools. Prior experience includes roles in enrollment advising, patient relations, and customer service. She has a proven track record of success in sales, exceeding goals, developing strategic plans, and motivating teams.
Katherine Morrell has over 10 years of experience in learning and development roles. She is currently a Design Manager at Barclays where she creates innovative learning solutions, manages budgets, and develops colleagues. Previously, she held roles as a Learning Solutions Manager and Training Consultant at Barclays, where she designed customized training programs, delivered instruction, and managed teams. Morrell has strong communication, organizational, and leadership skills and takes pride in developing others. She has various technical certifications and enjoys reading, spending time with her family, and engaging with music and films.
Rebecca White is a BBA Management graduate from Lancaster University seeking a career in merchandising. She has over 2 years of experience working in merchandising roles at The White Company. Her education includes a 1st class honors degree from Lancaster University with modules focused on subjects like marketing, operations management, and strategic management. She also has work experience at IBM and Conde Nast that demonstrate skills in communication, events management, and research.
High Impact - Low Cost gifts for rewards, loyalty, recognition, appreciation, incentives, special occasions, customers, employees or just for the Fun of Gifting!
The document outlines a business plan for a Mandarin teaching service that provides: group classes, individual tutoring, and mommy care services. It discusses the target customer base, types of services offered, teacher requirements, pricing, expenses, and expansion plans. The service aims to provide stable income for unemployed teachers while offering affordable Mandarin lessons.
The document summarizes the responsibilities and accomplishments of an individual who managed a team that recruited interns and graduates for a staffing firm. Some key points:
- Recruited over 300 experienced and graduate hires, many of whom were promoted to senior levels and became top performers and revenue generators.
- Hired 20 members of the firm's "millionaires club" who generated over £2 million in revenue.
- Won an internal award for maximizing candidate potential, given to only one "support service" employee out of 500.
This curriculum vitae summarizes the professional experience and qualifications of Ms. Chayanut Ngamsaad, including her contact information, education history, work history in senior management roles at insurance companies, and special abilities including fluency in English and Microsoft Office skills. Her objective is to obtain a challenging position that allows career growth and contributes her education and experience in business and management.
This document is a resume for Janie Grigsby-Drumgole outlining her professional experience in community engagement, sales, marketing, management, training, and customer service over the past 10+ years. She is currently the GirlSpace Chicago Program Manager at Girl Scouts where she manages a staff of 20+ and oversees afterschool programs at over 40 schools. Prior experience includes roles in enrollment advising, patient relations, and customer service. She has a proven track record of success in sales, exceeding goals, developing strategic plans, and motivating teams.
Katherine Morrell has over 10 years of experience in learning and development roles. She is currently a Design Manager at Barclays where she creates innovative learning solutions, manages budgets, and develops colleagues. Previously, she held roles as a Learning Solutions Manager and Training Consultant at Barclays, where she designed customized training programs, delivered instruction, and managed teams. Morrell has strong communication, organizational, and leadership skills and takes pride in developing others. She has various technical certifications and enjoys reading, spending time with her family, and engaging with music and films.
Rebecca White is a BBA Management graduate from Lancaster University seeking a career in merchandising. She has over 2 years of experience working in merchandising roles at The White Company. Her education includes a 1st class honors degree from Lancaster University with modules focused on subjects like marketing, operations management, and strategic management. She also has work experience at IBM and Conde Nast that demonstrate skills in communication, events management, and research.
This document provides an overview and agenda for a Nielsen presentation. It discusses Nielsen's measurement methodology updates, including changes to HUT/PUT definitions to include all time-shifted viewing, the expansion of hybrid measurement using code readers and current Nielsen panels, and new markets for hybrid measurement. It also covers Nielsen's television, cross-platform, and online digital measurement products and emerging areas like over-the-top video and social media integration.
A comprehensive review of TV Advertising Basics and Fundamentals. Nielsen's role; Measurement; Local TV, Network TV, Cable TV. The largest ad spenders and cable companies. Stats on who's watching and how much. Great for those who are looking to gain some basic TV knowledge.
Shouldice - A great success in service delivery10021980
The document provides details about Shouldice Hospital, which specializes in hernia repair surgery. It discusses the hospital's history and founding, operating procedures, success factors, costs, capacity, and options to increase capacity. Shouldice achieves high quality outcomes at a low cost through focus, efficiency, patient participation, and an emphasis on quality. It facilitates over 7,000 surgeries annually and has high patient satisfaction.
Shouldice Hospital focuses exclusively on hernia operations, serving predominantly older male patients in good health. It achieves outstanding results with low costs and high profits through standardization, participation of patients in their own care, efficient use of resources, and a service model that motivates employees. The hospital's success is attributed to its specialized focus, control over the patient experience, and flexibility to keep to strict operating schedules while maintaining a small scale that allows for personal interactions between staff and patients.
This document provides a case study on Shouldice Hospital, a specialized hospital for abdominal wall hernia repairs located in Ontario, Canada. It discusses the hospital's history, operations, unique service concept, and financial performance. While Shouldice Hospital has been very successful with its specialized focus on hernia repairs, it is now facing capacity constraints and limited ability to meet growing demand due to its specialized workforce and operating model. Some alternatives proposed to address this include adding Saturday operations, expanding the facility, or establishing a new hernia-focused facility.
This document outlines a strategic media management course covering various topics related to media planning including situation analysis, marketing strategy, competitive analysis, data analysis, and managing media planning and buying. It provides details on each topic, such as the components of a situation analysis, how to develop marketing objectives and strategies, sources of competitive media expenditure data, tools for analyzing data, factors that influence international competitiveness, and media planning software.
Jan 15 How Do You Know It Works Final Read Onlyfelicitymorgan
CANNEXUS 2010 presentation:
Measuring effectiveness of career interventions: presentation examines how we can measure effectiveness of a career intervention using a variety of methods, both objective and subjective. results, challenges and future directions are explored.
Nile University is conducting a marketing overview using the SOSTAC framework. In the situation analysis, they analyzed customer feedback, competitive advantages, marketing mix effectiveness, target segments, and potential external impacts. The objective is to increase student acquisition and retention, improve customer satisfaction, enhance the university's reputation, and strengthen recruitment across markets. The strategy involves tactics like identifying the customer decision journey, segmenting markets, developing an engaging brand identity, and optimizing the website and social media presence. Controls will include reports and dashboards to monitor key performance indicators.
WBL IN ACTION Event Slides Feb. 17, 2015innovatetk
Educators, work-based learning partners, superintendents, and those involved in Linked Learning get together to adopt and celebrate common definitions and effective practices along the College & Career Continuum for Tulare and King Counties. www.innovatetk.com/wbl-in-action
Student Analytics enables higher education institutions to improve student success through personalized, proactive support services based on data-driven insights. It helps address challenges like increasing student numbers, funding pressures, and varied student needs. Student Analytics collects student background, performance, and engagement data to identify at-risk students early and recommend tailored advising, courses, and programs. This approach benefits students through better support and guidance, counselors by focusing on those most in need, and institutions through higher retention, graduation, and cost savings. Deloitte's four-phased approach helps institutions develop and implement effective Student Analytics solutions.
Staff Engagement and Morale: Building and Sustaining MomentumJustin W. Moore
Building and sustaining employee engagement efforts takes considerable effort, thought, planning, and dedicated time. As the inaugural staff member in role dedicated to staff and faculty experience, this presentation highlights my first year and a half of efforts.
Slides from the Jobsearch Masterclass held at La Trobe University on 18 July 2013. Topics covered include researching job opportunities, resume writing, interviews, psychometric testing, networking
This document discusses the importance of campus to corporate initiatives to help students transition successfully from academia to careers. It notes that currently, a large percentage of graduates in India lack employability due to skills gaps. Campus to corporate programs can help address this by providing students industry exposure, training, mentorship and internship opportunities to make them job ready. The document outlines several successful existing programs run by companies like Videocon, GlobalLogic, Reliance and Cognizant. It argues that closer collaboration between industries and academics is needed, with industries playing a role in curriculum design and faculty development to ensure students gain both theoretical and practical knowledge.
The document discusses a workshop on building effective client relationships for professional business services firms, highlighting the importance of strong relationships in understanding client expectations, encouraging partnership and trust, and maintaining loyalty. It provides an example case study of how a consultant helped a college address data management issues by designing a new integrated system that improved outcomes, financial performance, and access to information for staff and students. Key aspects of building relationships discussed include communication, being open, having a positive attitude, treating clients as individuals, sharing knowledge, and exceeding expectations.
The document describes Core Business School, which offers a post graduate diploma in management. It provides more flexibility than traditional programs and focuses on developing practical skills to improve employability. The school emphasizes entrepreneurship, problem solving, communication skills, and learning through internships and projects. It introduces an employability index to continuously evaluate students. The summary highlights the school's focus on practical skills and improving job prospects for its students graduating in 2015.
The document discusses the key activities and competencies needed for the roles of student advisor and consultant. As a student advisor, the individual would advise students, monitor their progress, assist with career planning, and refer students to specialized support services. They would also stay up-to-date on institutional policies and programs. As a consultant, the key activities would include conducting market research, making school presentations to capture prospective student data, conducting assessments, and enrolling registered students. Competencies for both roles include strong communication, organization, problem-solving, and relationship-building skills.
Have a look at a presentation from the Workshop in Nice which was organised within the TRIGGER project (project number: 2617309-EPP-1-2020-1-SK-EPPKA2-CBHE-JP). The aim of the project is to improve conditions at universities in Central Asia and to educate students in an innovative way so they acquire the skills needed for today's job market. In this presentation Côte d'Azur University will take you through planning, managing, and promotion of graduates employability in cooperation with employers and will introduce different services to support the students in this regard.
James E Mwaipungu is seeking a responsible and challenging position that allows him to utilize his experience and skills. He has over 10 years of experience in marketing, admissions, and project management. His qualifications include the ability to achieve goals, develop teams, communicate persuasively with a customer focus, and demonstrate professionalism.
The document outlines a campus hiring strategy with the following key elements:
1) It discusses developing a campus recruitment plan by forecasting manpower needs, selecting campuses, and planning recruitment activities and drives.
2) It recommends running an internship program to build relationships with potential hires and improve retention, quality, and branding.
3) It provides tips for building and maintaining campus relationships through engaging faculty, setting goals, targeting the right colleges, and sending qualified representatives.
The document discusses career development benchmarks for tertiary education. It describes the development process for the Career Development Benchmarks-Tertiary in New Zealand, which involved establishing a working team, reviewing literature, field testing a draft, conducting surveys, and receiving peer review feedback. The benchmarks are intended as a self-review tool and guide to improve practice rather than evaluative standards. They focus on student engagement, employer/industry engagement, and organization engagement. The document also discusses using action research to develop a strategic career plan at one university, involving a career practitioner, two academics, meetings, and planning-action-reflection cycles to understand opportunities to maximize employer engagement and better integrate career services.
Using the Logic Model for Impact & Success; #SLA2017Rebecca Jones
Given at the SLA Conference in Phoenix 2017, an overview of the logic model to measure the outcomes of information services & programs from the decision-makers' perspectives.
The document discusses the importance of employability in higher education. It provides definitions of employability from various sources and perspectives. It also outlines the steps Birmingham City University (BCU) is taking to embed employability in the student experience, including making employability skills explicit in degree programs, providing work-related experiences for all students, and supporting staff development through programs like the Master of Education.
This document provides an overview and agenda for a Nielsen presentation. It discusses Nielsen's measurement methodology updates, including changes to HUT/PUT definitions to include all time-shifted viewing, the expansion of hybrid measurement using code readers and current Nielsen panels, and new markets for hybrid measurement. It also covers Nielsen's television, cross-platform, and online digital measurement products and emerging areas like over-the-top video and social media integration.
A comprehensive review of TV Advertising Basics and Fundamentals. Nielsen's role; Measurement; Local TV, Network TV, Cable TV. The largest ad spenders and cable companies. Stats on who's watching and how much. Great for those who are looking to gain some basic TV knowledge.
Shouldice - A great success in service delivery10021980
The document provides details about Shouldice Hospital, which specializes in hernia repair surgery. It discusses the hospital's history and founding, operating procedures, success factors, costs, capacity, and options to increase capacity. Shouldice achieves high quality outcomes at a low cost through focus, efficiency, patient participation, and an emphasis on quality. It facilitates over 7,000 surgeries annually and has high patient satisfaction.
Shouldice Hospital focuses exclusively on hernia operations, serving predominantly older male patients in good health. It achieves outstanding results with low costs and high profits through standardization, participation of patients in their own care, efficient use of resources, and a service model that motivates employees. The hospital's success is attributed to its specialized focus, control over the patient experience, and flexibility to keep to strict operating schedules while maintaining a small scale that allows for personal interactions between staff and patients.
This document provides a case study on Shouldice Hospital, a specialized hospital for abdominal wall hernia repairs located in Ontario, Canada. It discusses the hospital's history, operations, unique service concept, and financial performance. While Shouldice Hospital has been very successful with its specialized focus on hernia repairs, it is now facing capacity constraints and limited ability to meet growing demand due to its specialized workforce and operating model. Some alternatives proposed to address this include adding Saturday operations, expanding the facility, or establishing a new hernia-focused facility.
This document outlines a strategic media management course covering various topics related to media planning including situation analysis, marketing strategy, competitive analysis, data analysis, and managing media planning and buying. It provides details on each topic, such as the components of a situation analysis, how to develop marketing objectives and strategies, sources of competitive media expenditure data, tools for analyzing data, factors that influence international competitiveness, and media planning software.
Jan 15 How Do You Know It Works Final Read Onlyfelicitymorgan
CANNEXUS 2010 presentation:
Measuring effectiveness of career interventions: presentation examines how we can measure effectiveness of a career intervention using a variety of methods, both objective and subjective. results, challenges and future directions are explored.
Nile University is conducting a marketing overview using the SOSTAC framework. In the situation analysis, they analyzed customer feedback, competitive advantages, marketing mix effectiveness, target segments, and potential external impacts. The objective is to increase student acquisition and retention, improve customer satisfaction, enhance the university's reputation, and strengthen recruitment across markets. The strategy involves tactics like identifying the customer decision journey, segmenting markets, developing an engaging brand identity, and optimizing the website and social media presence. Controls will include reports and dashboards to monitor key performance indicators.
WBL IN ACTION Event Slides Feb. 17, 2015innovatetk
Educators, work-based learning partners, superintendents, and those involved in Linked Learning get together to adopt and celebrate common definitions and effective practices along the College & Career Continuum for Tulare and King Counties. www.innovatetk.com/wbl-in-action
Student Analytics enables higher education institutions to improve student success through personalized, proactive support services based on data-driven insights. It helps address challenges like increasing student numbers, funding pressures, and varied student needs. Student Analytics collects student background, performance, and engagement data to identify at-risk students early and recommend tailored advising, courses, and programs. This approach benefits students through better support and guidance, counselors by focusing on those most in need, and institutions through higher retention, graduation, and cost savings. Deloitte's four-phased approach helps institutions develop and implement effective Student Analytics solutions.
Staff Engagement and Morale: Building and Sustaining MomentumJustin W. Moore
Building and sustaining employee engagement efforts takes considerable effort, thought, planning, and dedicated time. As the inaugural staff member in role dedicated to staff and faculty experience, this presentation highlights my first year and a half of efforts.
Slides from the Jobsearch Masterclass held at La Trobe University on 18 July 2013. Topics covered include researching job opportunities, resume writing, interviews, psychometric testing, networking
This document discusses the importance of campus to corporate initiatives to help students transition successfully from academia to careers. It notes that currently, a large percentage of graduates in India lack employability due to skills gaps. Campus to corporate programs can help address this by providing students industry exposure, training, mentorship and internship opportunities to make them job ready. The document outlines several successful existing programs run by companies like Videocon, GlobalLogic, Reliance and Cognizant. It argues that closer collaboration between industries and academics is needed, with industries playing a role in curriculum design and faculty development to ensure students gain both theoretical and practical knowledge.
The document discusses a workshop on building effective client relationships for professional business services firms, highlighting the importance of strong relationships in understanding client expectations, encouraging partnership and trust, and maintaining loyalty. It provides an example case study of how a consultant helped a college address data management issues by designing a new integrated system that improved outcomes, financial performance, and access to information for staff and students. Key aspects of building relationships discussed include communication, being open, having a positive attitude, treating clients as individuals, sharing knowledge, and exceeding expectations.
The document describes Core Business School, which offers a post graduate diploma in management. It provides more flexibility than traditional programs and focuses on developing practical skills to improve employability. The school emphasizes entrepreneurship, problem solving, communication skills, and learning through internships and projects. It introduces an employability index to continuously evaluate students. The summary highlights the school's focus on practical skills and improving job prospects for its students graduating in 2015.
The document discusses the key activities and competencies needed for the roles of student advisor and consultant. As a student advisor, the individual would advise students, monitor their progress, assist with career planning, and refer students to specialized support services. They would also stay up-to-date on institutional policies and programs. As a consultant, the key activities would include conducting market research, making school presentations to capture prospective student data, conducting assessments, and enrolling registered students. Competencies for both roles include strong communication, organization, problem-solving, and relationship-building skills.
Have a look at a presentation from the Workshop in Nice which was organised within the TRIGGER project (project number: 2617309-EPP-1-2020-1-SK-EPPKA2-CBHE-JP). The aim of the project is to improve conditions at universities in Central Asia and to educate students in an innovative way so they acquire the skills needed for today's job market. In this presentation Côte d'Azur University will take you through planning, managing, and promotion of graduates employability in cooperation with employers and will introduce different services to support the students in this regard.
James E Mwaipungu is seeking a responsible and challenging position that allows him to utilize his experience and skills. He has over 10 years of experience in marketing, admissions, and project management. His qualifications include the ability to achieve goals, develop teams, communicate persuasively with a customer focus, and demonstrate professionalism.
The document outlines a campus hiring strategy with the following key elements:
1) It discusses developing a campus recruitment plan by forecasting manpower needs, selecting campuses, and planning recruitment activities and drives.
2) It recommends running an internship program to build relationships with potential hires and improve retention, quality, and branding.
3) It provides tips for building and maintaining campus relationships through engaging faculty, setting goals, targeting the right colleges, and sending qualified representatives.
The document discusses career development benchmarks for tertiary education. It describes the development process for the Career Development Benchmarks-Tertiary in New Zealand, which involved establishing a working team, reviewing literature, field testing a draft, conducting surveys, and receiving peer review feedback. The benchmarks are intended as a self-review tool and guide to improve practice rather than evaluative standards. They focus on student engagement, employer/industry engagement, and organization engagement. The document also discusses using action research to develop a strategic career plan at one university, involving a career practitioner, two academics, meetings, and planning-action-reflection cycles to understand opportunities to maximize employer engagement and better integrate career services.
Using the Logic Model for Impact & Success; #SLA2017Rebecca Jones
Given at the SLA Conference in Phoenix 2017, an overview of the logic model to measure the outcomes of information services & programs from the decision-makers' perspectives.
The document discusses the importance of employability in higher education. It provides definitions of employability from various sources and perspectives. It also outlines the steps Birmingham City University (BCU) is taking to embed employability in the student experience, including making employability skills explicit in degree programs, providing work-related experiences for all students, and supporting staff development through programs like the Master of Education.
Back to Basics - The traditional approach to increasing University enrolments John Miles
University Marketing departments need to influence the whole marketing mix and not just communications/promotions if they want to achieve sustained long term enrolments.
Getting a Return on Investment from Campus Recruiting - Metrics that MatterUniversum Webinars
When it comes to investing in the future of your organization, establishing clear metrics is crucial. Yet far too many companies still don't have a strong understanding of ROI when it comes to campus recruiting.
Register now for the webinar, Getting a Return on Investment from Campus Recruiting - Metrics that Matter, to learn how you can increase recruiter effectiveness, quality of hire, and reduce costs before you even step on campus this Fall. Universum America's Vice President of Advisory Services, John Flato, will dive into:
- The fundamental pillars of a campus recruiting program
- Why you need to use metrics - and how to measure success
- What you need to understand your return on investment
The document describes Whiteboard Youth Ventures' Young Entrepreneur Challenge program, which aims to empower high school students through entrepreneurship education. The 6-day program teaches business skills and knowledge through workshops and challenges students to develop business ideas. Over 400 students from 25+ countries have participated. The program culminates in a final showcase where students present their ideas. Successful participants join Whiteboard's global alumni network and receive a certificate. The goal is to help launch 100 student-founded businesses in the next 5 years.
This document describes the Imbue Internship Program, which aims to help students discover their passions and develop career skills. Through psychometric testing, projects, presentations and research papers over 3-6 months, students enhance their self-awareness, technical abilities, communication skills and resumes. Both colleges and companies benefit - colleges see increased job opportunities and R&D contributions for students, while companies gain research, ideas and a network of skilled future professionals. The program aims to guide over 50,000 students annually towards careers matching their interests.
Similar to A C Nielsen Center Overview for LinkedIN (20)
1. A.C. Nielsen Center for
Marketing Research
The premier Marketing Research MBA
1
2. Executive Overview
• The A.C. Nielsen Center for Marketing Research trains full time MBA
students with a specialized in-depth education in the ideas, issues,
techniques and application of marketing research
• Exclusive: Enrolling 10-20 students a year
• Students have 2 – 8 years of work experience prior to the program. Typically, ½ of the
students worked in the research industry, other ½ are new to research.
• Sizable: 270+ alumni working around the world
• Real-world, current corporate marketing research exposure is a cornerstone
of our program
• A variety of companies get involved with the A.C. Nielsen Center for a variety of
reasons:
• Shaping the future of Marketing Research through influencing education
• Exposing students to company’s expertise
• Potential for students to consult & work for the company
2
3. • The premier Marketing Research MBA program
• Specific & deep curriculum taught by faculty
• Marketing research methodologies to discover
insights to impact marketing strategy
• Quantitative & qualitative specifically
• Applied learning experiences
• Current Topic classes & field trips
• Student consulting projects
• Connected with industry leaders
• EAB, Alumni & Industry Friends
• Supported by Center staff
• Individualized career coaching &
educational experiences
3
MBA & Specialized
Curriculum
Applied
Learning &
Current Topics
Dedicated staff
Industry
Connections:
EAB, Alumni &
Industry
Friends
Guiding Strategy
4. • Full time 2 year strategic MBA program
• Finance, Accounting, Human Resources, Business Strategy, Operations, etc.
• Combined with a masters-level education in Marketing Research
• Introduction to Marketing Research
• First semester overview; reviews framing marketing research to impact business decisions
• Marketing Analytics
• Marketing mix modeling, panel data analysis, conjoint analysis, segmentation, machine learning, Big Data, etc.
• Qualitatively-based Marketing Insights
• Scaling, Factor & Cluster Analysis
• Experimental Design
• Developing New Products
• A mixture of theory and application bringing all of the methodologies together applying them to the NPD
process where they go from ideation, concept development & testing of a new product for a corporate client
• Consumer Insights Consulting Practicum
• Consulting class doing marketing research for corporate projects
• Current Topics in Marketing Research
• Applied learning class required each semester. Mainly guest speakers demonstrating how research is done and
applied in their business
• Plus electives, other marketing & marketing research classes
4
Curriculum Overview
7. Corporate Involvement Overview
A.C. Nielsen Center at University of Wisconsin - Madison
7
Involvement
Activity
Scope Exposure / Company Benefit
1.
Company hosted
Lunch & Learn
Buy our students lunch to give them
an hour on your company and
services
Awareness with future clients and giving back to
help educate future of industry.
2.
Classroom Guest
Speaker
Varies from a ~1 hour & 45 min.
presentation to an afternoon-long
workshop. Topics vary.
Classes typically have 15 – 40 students.
Companies use this to build their presence to
help recruiting, and to give back to help educate
future of industry
3.
Semester-long class
consulting project
Companies can hire our students to
do primary research, analyze data,
synthesize reports, etc.
Company states the business question, students
do the work, companies get results,
recommendations, etc.
4. Summer Internships
Hire a student full-time for the 10-13
weeks of the summer.
Excellent screener for full-time hiring.
Most companies budget $25,000-$30,000 for a
10-13 week MBA student intern.
5. Full Time Hiring
Hire a graduate for full-time
employment.
Top-notch marketing research talent. Average
salary is ~$100,000 with a range of ~$80-$120k.
6.
External Advisory
Board Participation
2 meetings in Madison per academic
year. Each meeting is typically a day
and a half.
Peer group of ~30 companies represented.
Extensive student interaction. Advise Center on
industry & mentor students.
8. A.C. Nielsen Center’s External Advisory Board
Cherie
Leonard
David
Shepherd
Alumni Representatives:
Bob
Drane
Dennis
Degeneffe
Ann
Dencker
Jay
Luttrell
Active Friends of the Center:
Steve
Cooley
Lisa
Gudding
David
Guenthner
Anshu
Gupta
Jami
Guthrie
Beth
Bubon
Martyn
Crook
Stacey
Symonds
Greg
Smith
Bryan
Vaughn
Jeanine
Bassett
Stuart
Taylor
Tanya
Schooley
Randall
Janisch
Jim
Lane
Paul
Metz
Tara
Marotti
Barry
Jennings
Paul
Markowitz
Marcos
Perez
Kaz
Gunay
Heiko
Schafer
Julie
Norvaisas
Brian
Hart
Jackie
Hillback
Joseph
Bagby
Joanne
Crudele
John
Copeland
9. Hiring our students: Internships & Full Time
• A.C. Nielsen Center for Marketing Research MBA students are in high demand
• Internship recruiting is competitive with companies typically hoping internships
lead to full time offers and placement
• Internship interviews on campus mid-October through mid-November
• Companies quickly make offers; most students accepting by Thanksgiving or early December
• Internships typically range from 10 - 13 weeks
• Paid internships; many internships include ‘other compensation’ (housing, singing bonus, etc.)
• Full Time job recruiting
• Interviews on campus mid-October through mid-November & late-January through February
• Students attend National Career Fairs seeking positions
• Many leverage personal & Center connections for ‘Just in Time’ positions
9
Class of 2017 vs. Class of 2016 Internship Statistics
Class of 2017 Class of 2016
Average Monthly Salary $6,703 $6,538
Median Monthly Salary $6,899 $6,962
Average Other Compensation $2,333 $5,000
Monthly Salary Range $3,813 - $9,600 $3,171 - $7,500
Class of 2016 vs. Class of 2015 Full Time Statistics
Class of 2016 Class of 2015
Average Annual Salary $98,145 $92,857
Median Annual Salary $100,000 $96,000
Average Other Compensation $19,625 $21,700
Annual Salary Range $88,000 - $107,000 $63,000 - $107,000
10. A.C. Nielsen Center Students – Class of 2016
Eli Fish
David
Gailey
Min Nie
Scott
Peiser
Sarah
Phillips
Pushkar Raj
Deisha
Stanke
Jack Tong
Peter
Wierenga
Internship Placements for the Class of 2016
11. A.C. Nielsen Center Students – Class of 2016
Eli Fish
David
Gailey
Min Nie
Scott
Peiser
Sarah
Phillips
Pushkar Raj
Deisha
Stanke
Jack Tong
Peter
Wierenga
Full Time Placements for the Class of 2016
12. A.C. Nielsen Center Students – Class of 2017
Internship Placements for the Class of 2017
Camille Clark
Christopher Cohen
David Elster
Adrianna Fie
Jose Garcia
Brian Marsden
Zihan Miao
Laura Sheehan
Shaun Kane Sekou Muhammad
Talha Sheikh
Steven Siglinsky
Agnes Traye
Sean Vidal
13. Contact the A.C. Nielsen Center
• Professor Neeraj Arora
Academic Director of the A.C. Nielsen Center
John P. Morgridge Chair in Business Administration
neeraj.arora@wisc.edu
(608) 262-1990
• Tenured faculty, focuses on curriculum, teaching & academic research
• Kristin J. Branch
Center Director
kristin.branch@wisc.edu
(608) 262-9116
• Corporate marketing background prior to UW
• Leads corporate involvement in the Center
• Facilitates recruitment initiatives for student internship & full time hires
• Main student liaison
13
You are welcome to contact anyone on the A.C. Nielsen Center team; Kristin will be your
lead contact for starting your involvement with the A.C. Nielsen Center.