SlideShare a Scribd company logo
A/B Testing
with

&
What is A/B Testing?
A/B testing allows you to test two or more versions of a webpage
to determine which changes produce the desired results.
The country's largest not-for-profit for
young people and social change.
“Dee” - DeeZone (288060) & Peter - pleher (2257350)
A/B in Action...
with

&
Original
A) Spotted (Sad)
B) Fence (Jail)
Golden (Super Cute)
Golden2 (Super Cute v2)
Puppy Results

Peak Results after “Tweek”
“Golden2”
“Golden”
Data
“Normalization”
Introduction of
alternative “Golden”
Base
v1
Cell (optional)
v2
Placeholder Text
+ Cell (optional)
v3
“Submit”
v4
“See the Pets”
The Results
Peak Results
“Cell Optional”
“Cell Optional
+ Text”
Data
“Normalization”
Sample Size? Confidence level?

Forget:
“See the Pets”
“Submit”
Under the Hood
optimizely.com
Projects
Experiment
Admin
Experiment
Project Code - “Snippet”
JS File Size
42.1kb

251425352

JS Call to
enable project
on web page.
“Project Code”
Optimizely 7.x-2.10 Module
Admin Settings
Account Info

251425352

The account Number and the
initial Project Code are the same
Project Listing

Ajax
Enable / Disable

Path conflict “ ”

*

Project Code
251425352
Add Project

/admin/config/system/optimizely/add_update

“Project Code”
number from
Optimizely website
251425352
Update Project

/admin/config/system/optimizely/add_update/2

Each path must be
- unique between
projects
- a valid path on
the site
Cache Refresh
CDN Call

CDN: content delivery network
Bang! for your Buck $$$

= Actions
Fake Doors / Smoke Sceens
Interest?
Project Page
drupal.org/project/opimizely
Experiment listing in Projects
Filter by User Roles for each Exeriment
Filter by user location - city, state, country
Bucket user into different experiments on repeat visits
to experiments (cookie)
???
Up next...

Drulenium - Testing made easy
Tech Nikh

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A/B Testing and Optimizely Module