You don’t have to be a designer to understand User Experience- if you are a developing a UI, there is a good chance you already know about it. Ever wondered why certain UIs are more usable than others? This session aims to take a step back in development process and encourages you to spend some time thinking on what you are about to develop from a user point of view. It is a light weight/ hand-OFF session on how design thinking can help you in development. So if you are actively involved in developing for the end user or simply interested in learning what design can do for you, come join the session.

1. a
bit
of
design
thinking
Dhaval
Joshi
Nokia
Research
Center
Bangalore

2. Today’s
session
• Design
Thinking
• User
Experience
• Elements
of
UI
• Some
Design
Direc?ons
2

3. Design
Thinking
3

4. User
Experience
User’s
journey
How
user
feels
from
star?ng
to
end
4

5. Factors
affec;ng
User
Experience
Wooden
Bench
Vs
a
sofa
DIRECT INDIRECT
Device
Color
Metaphor Network
Fonts
Battery
Transitions
Navigation Screen size
5

6. Color
This is a This is a Grey This is a This is a
black color color text with white color green color
text with a a white text with a text with a
white background black red
background background background
6

7. Metaphors
7

8. Font
Types
ABC ABC
This is a serif font. Widely This is a sans-serif font.
used in print medium and has Now widely used in digital
a long history of use. medium. Since it is fairly
However there is a debate that simple in its structure,
serifs are not suitable for people say it is much
reading on screens since they easier to read
have been some extension
strokes towards the the ends
of the alphabet
8

9. Transi;ons
Most
people
say:
Makes
the
app
look
“Cool”
Adds
“WOW”
factor
9

10. Transi;ons
Scenario A Scenario B
Transi?on
Provide
a
sense
of
con?nuity
10

11. Transi;ons
Scenario A Scenario B
Transi?on
Provide
a
sense
of
con?nuity
11

12. Transi;ons
Transitions could make the UI look more
real world like
12

13. Design
Direc;ons
13

14. Design
Direc;ons
Know
Your
user
|
Create
a
Persona
Mr.
Ramesh
Age
34
Knows
Tamil
and
English
Manages
a
Store
Uses
PC
but
limited
internet
Mobile
phone
user
14

15. Design
Direc;ons
Consider
the
Context
of
use
Traveling
/
Office
/
with
family
/
Outdoors
15

16. Design
Direc;ons
What
is
the
user
story?
|
Build
a
Scenario
Health
App
Srinivas
is
29
years
old
and
a
diabe?c
He
works
as
a
clerk
in
pvt
company
He
lives
in
joint
family
and
commutes
about
2
hours
daily
to
work
He
uses
the
HelathApp
twice
a
week
to
keep
a
log
of
blood
sugar
level
report
from
the
lab
This
way
he
gets
a
monthly
overview
of
the
status
of
his
health
Since
he
lives
in
joint
family,
some?mes
his
brother
adds
the
report
on
his
behalf
if
Srinivas
forgets….
……………………………
16

17. Design
Direc;ons
Ask
what
user
needs
and
not
what
your
app
can
do
Client
!=
User
17

18. Design
Direc;ons
Test
with
users
18

19. Design
Direc;ons
Be
Consistent
and
Predictable
19

20. Design
Direc;ons
Great
Tools
do
not
guarantee
great
UX
20