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Innovated by Michael A. Vargas
Market Summary ,[object Object],[object Object],[object Object],[object Object]
 
Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Definition ,[object Object],[object Object]
Positioning ,[object Object],[object Object]
Launch Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2008 Jan Feb Mar Apr May Jun July Sep Oct Nov Dec Phase 1 Phase 2 Phase 3
Advertising ,[object Object],[object Object],[object Object],[object Object]
Other Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing ,[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Budgetary Issues
Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion… ,[object Object],[object Object],[object Object]

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