Virtual Causeway is a marketing services firm specializing in phone and web-based surveys, business and consumer studies, and customer service. It has been named one of Canada's fastest growing companies and focuses on enterprise technology, healthcare, financial services, and other industries. Virtual Causeway bridges the gap between surveys and respondents by employing experienced analysts and programmers to conduct complex, global market research projects through phone and web-based methods.

2. WHO WE ARE
A “boutique” marketing services firm with a focus on:
• Phone and Web Based Survey Execution
• Business (and Consumer) Based Studies
• Customer Service, Expert Programming and Reporting
Ultimately enabling research organizations
to bridge the gap between
survey and respondent

3. PROFIT HOT 50
In September, 2005,
Virtual Causeway
was Named as One of
Canada’s 50 Fastest Emerging
Growth Companies by
PROFIT Magazine

4. PROFIT 100
In June, 2007,
and again in June 2008,
Virtual Causeway
was named to the PROFIT 100
Ranking Canada’s Fastest-
Growing Companies by five-year
revenue growth, the PROFIT 100
profiles the country’s most
successful growth companies.

5. VIRTUAL CAUSEWAY
VALUE PROPOSITION
• Focus
• Cost
• Flexibility
• Customer Service
• Founders with analyst organization experience

6. VIRTUAL CAUSEWAY
VALUE PROPOSITION
Virtual Causeway Focus Areas
• Enterprise Technology Systems, Technology Hardware,
IT Solutions/Services, Financial Services and Bio-Tech
• Multiple Segment and Vertical Focus Areas
Employees
• Post Secondary Education
• Reps with up to 15 Years Tele-Experience
• University Relationships
Native Language Capabilities (web)
• European
• Asian
• Middle Eastern
• Latin America
Survey Software Experience
• SPSS, WinCross, Excel, etc.

7. FACILITY LOCATION
• The Virtual Causeway headquarters location and contact center is
located in the City of Waterloo, Ontario, Canada
• Waterloo is the driving force behind Canada's Technology Triangle
(CTT)
Operation Facility
• Virtual Causeway also maintains sales offices in:
• The Boston Area
• The New York City Area
• The Washington DC Area

8. OUTSOURCING BENEFITS
• Consistency
• Domain Expertise
• Scalability
• Quick Response – instant ‘on’
• Multiple Market Penetration
• Resources
• $$$
• Time
• People
• Infrastructure

9. ABOUT VIRTUAL CAUSEWAY
Three Core Businesses Centered Around
Demand Generation Excellence
– Marketing Services
• Creation, Qualification & Ranking of Suspects and Prospects
– Business Development Services
• Development of Prospects through Appointment Setting
– Market Research Services
• Data Collection via Telephone or Web-Based Surveys

10. MARKETING
Solutions & Services
• List Building/Database Cleansing
• Event Recruitment
• Lead Qualification & Ranking
• Inbound Service Hotlines
• “Rapid Response Prospect Care”

11. BUSINESS DEVELOPMENT
Solutions & Services
• Lead Generation
• Appointment Setting
• Channel Recruitment
• Customer Profiling
• “Integrated Prospect Care”

12. MARKET RESEARCH
Solutions & Services
• List & Database Development
• Survey Design and Testing
• Phone and Web Based Data
Collection
• Data Reporting/Basic Analysis
• Pre-Screen Appointment Setting for
Analyst Interviews
• Panel Recruitment and Maintenance

13. MARKET RESEARCH
Overview
Three Areas of Data
Collection/Survey Execution Executive Level Interviews
– Executive level interviews or
pre-screen appointment
setting
Telephone Surveys
– Telephone-based studies
– Web-based studies Web-Based Studies

14. MARKET RESEARCH
Overview
• Complex Data Collection and
Longer Telephone-Based Executive Level Interviews
Studies Typically Require: Complex Data
Collection via
Telephone Surveys
or Pre-Screen Appt.
– Multiple contacts within an
Setting
organization
Telephone Surveys
– Going “off-questionnaire” or
being very conversational
– Blending primary and Web-Based Studies
secondary sources

15. MARKET RESEARCH
Overview
• Telephone-Based Surveys:
Executive Level Interviews
– Excellent programming skills coupled
with “best in class” software capabilities
– Rep expertise in technology related
phone surveys
• Web-Based Surveys: Telephone Surveys
Telephone Surveys,
– Excellent programming/hosting skills Web Surveys &
coupled with “best in class” software Qualify/Drive to
capabilities
Web Survey
– Syndicate of approximately 250 panel Web-Based Studies
providers worldwide to ensure “best of
breed” quality and quantity of data

16. MARKET RESEARCH
VC Solutions & Services
• Where Virtual Causeway
“Bridges the Gap” Executive Level Interviews
Complex Data
– Extremely conversational reps Collection via
which focus quite frequently at Telephone Surveys
or Pre-Screen Appt.
the C-Level Setting
Telephone Surveys
– Not afraid to dig - We are used to
“hunting” for information rather Telephone Surveys,
Web Surveys &
than “gathering” what we find
Qualify/Drive to
Web Survey
– Global web-based studies with
Web-Based Studies
translations to all major
languages

17. MARKET RESEARCH
Client List (Partial)

18. CASE STUDIES
Client Project Description
Business and Consumer Projects
Multiple Languages and Time Zones
Phone and Web Based Surveys
‘Global Market Research’
Multiple Segments
Multiple Languages and Time Zones
Phone and Web Based Surveys
‘Global Market Research’
Multiple Segments
Multiple Languages and Time Zones
Phone/Web Based Surveys & Pre-
‘Global Market Research’ Screen Appointment Setting

19. CLIENT FEEDBACK
Web-Based Survey
Taken from a real email (names and pricing details have been removed)
Subject: Survey with Virtual Causeway
I just wanted to pass on some positive feedback on a project I recently completed with Virtual Causeway.
Last March (2007), I was looking for a vendor to generate sample for an online survey of Microsoft Office 2007 end-
users. Generating sample for the project was not a small task, because the universe of Office 2007 end-users is
basically unknown. During the scoping process, I had 3 vendors (e-rewards, EVS, GMI) turn me down, because
they did not have the survey sample – they noted it would be impossible to get a high number of Office 2007
users. I had another company tell me they could find the sample, but the costs would be $xxx+ per complete.
Virtual Causeway not only said they could do the survey, their price was $xx per complete. I was skeptical, but they
used a list consolidator that they had a high level of confidence in, and they assured me the whole time that they
could do it. They were right, and the project went without a hitch. A few comments about their work:
• The hosting and coding process worked flawlessly. Turn-around time was short and I found virtually no
errors that were a result of their work -- a significant difference from other vendors we use.
• The results appeared to be of high quality. The data matched some of the internal research that Microsoft
has done on their own client base. Virtual Causeway cleaned the data for duplicate names and for people
who took the survey too fast, without me requesting this service.
• They completed the work on time…A crucial element of this project, since the data came in a week ago,
and the project needed to be completed by the end of the quarter. We had no days to spare, but there
were no mixed messages from VC – they said they could do it by the 20th, and that’s when the cleaned
file was delivered.
The Virtual Causeway team literally saved a big project for us. This was a big deal and I wanted to make sure they
were recognized for it.

20. CONTACT INFO
William Clark – Co-Founder
VP of Business Development
bill@v-causeway.com
978-372-5062
Justin Clarke – Project Mgmt, Market Research
justinc@v-causeway.com
519-886-1600 x276
Rick Endrulat – Co-Founder
President/COO
rick@v-causeway.com
519-886-1600 x222