Victoria's Secret is facing a crisis regarding formaldehyde in its garments and needs a crisis management plan. The plan includes the CEO acknowledging the issue, inspecting garments and manufacturing units, and inviting press to inspect garments in order to combat rumors and restore consumer confidence. The recommendations are to be accessible, open, and credible with the public.

1. VICTORIA’S SECRET

3. CRISIS AT HAND:

4. CRISIS MANAGEMENT PLAN: 1.) Victoria’s Secret CEO to issue a statement to press within 24 hours that: a. acknowledges the incident b. discusses plan for garment inspections c. assures the press that Victoria’s Secret spokesperson will provide more information when it becomes available 2.) Order immediate inspection of the garments and manufacturing units by the Formaldehyde Council 3.) Victoria’s Secret spokesperson to issue a joint statement from Victoria’s Secret and Formaldehyde Council inviting press into manufacturing units to inspect garments

5. RECOMMENDATIONS: 1.) Be more accessible to press and concerned consumers 2.) Be open and credible with public 3.) Combat rumors 4.) Restore consumer confidence in company

6. STRATEGY: