The document summarizes the marketing strategy and tactics for Pursalite, a water purification system. It will utilize traditional and viral marketing, grassroots campaigns, and media outlets like magazines and film festivals to create awareness of Pursalite and how it improves upon regular water. The objective is to redefine the role of water and reveal a need. Potential clients include bars, restaurants, and companies that appeal to health-conscious and active customers. Success will be measured by Pursalite sales.

1. PURSALITE “ A SIMPLE STIR MAKES ALL THE DIFFERENCE”

2. BACKGROUND Search for water in its purest form Researched 3oz. Samples of every type of water Discovered $68 million secret: water was over oxidized Created the Pursalite system for everyday people Discovered other uses for Pursalite system

3. STRATEGY Traditional Marketing Viral Marketing Grassroots Campaigns

4. TACTICS Press Release: Introduce Pursalite Media Kits: Distributed to key companies .

5. OBJECTIVE Redefine the role of water Create awareness Reveal a need

6. COMPETITION Fiji, Dasani, Pelligrino, Sobe Pursalite has no compeition because it’s in a league of its own Pusalite is unique What nature intends No actual competition Stands alone

7. MEDIA OUTLETS Traditional Media: Vanity Fair, 7x7 Magazine Press Release SF Events Film Festival, Pride, SF Ballet Festival, AIDS walk, Bay to Breakers, SF Fashion Week, etc

8. POTENTIAL CLIENTS Azul TwoSF Slanted Door Touch Bourbon and Branch

9. Bay Area Companies Capitalize on San Francisco’s “Green Movement” & People Who are On-the-Go Whole Foods Peet’s Coffee (“Peetniks”) REI/Columbia Retail Stores (Campers/Hikers) Sharper Image/Brookstone (Travelers/Commuters )

10. BUDGET “ Money is the easiest thing in the world to make. It’s what you do with it that matters.” – Vatche Pursalite system in bars Measure success retailers by sales For Bars: Pursalite equation # of Pursalite Drinks/Drinks Purchased = %

11. CALENDAR

12. EVALUATION Based on Pursalite sales Questionnaire and product registration