Ca Ching! is a financial literacy program that I helped develop as a financial planning counselor for Community Financial Resource Center. This packet I created as part of marketing literature to distribute to prospective partners.

1. Committed to education and empowerment in disinvested areas of Los Angeles
County, the Los Angeles Community Reinvestment Committee d.b.a. Community
Financial Resource Center (CFRC) provides opportunities for asset development and
financial freedom by delivering quality community development programs and
facilitating collaborative efforts among businesses, the community and government.
CFRC currently operates several programs designed on the belief that financial
literacy, increased economic stability and asset building through savings,
homeownership and small business affects the general well being, health and quality
of life of low-to-moderate-income households as well as the communities in which
they live. As a result, Ca Ching!, a financial literacy program, was established to
encourage advanced money management behavior and consumer awareness as well
as incite a pro-active attitude towards wealth building in members of disinvested
communities.
Los Angeles Community Reinvestment Committee d.b.a. Community Financial
Resource Center offers a comprehensive month long session of financial education
classes designed to encourage participants to adopt a smart and active approach to
money management and planning. The workshop invites partner financial advisors
and other professionals from financial institutions and organizations to assist in the
instruction and counsel of clients while simultaneously working them through an
"action plan". Topics include credit & debt management, investing, and retirement
planning. Cost of the workshop to attendees is $40 for an individual/$60 for a
couple, for a four class session or $10 per class.
Partnership Summary
Developing and sustaining an active network of professionals from the financial world
is an important facet of this financial literacy program. Based off our client intake
forms, for a majority of our clients, the first time they would have exposure to a
financial advisor is through the Ca Ching! program. Through partnership Ca Ching!
brings the financial resources to the community that would have otherwise remained
neglected.
PROGRAM DESCRIPTION
PLATFORM DESCRIPTION

2. Ca Ching! educates, conditions and prepares clients of low- to moderate-income
levels to integrate into the financial system. Upon graduating from the program
clients have achieved a level of financial literacy that enables them to use products
and resources formally not attainable. As a partner, a representative would have
access to this growing pool of potential clients. Ideally, any risks or reservations that
a financial entity could hold against that demographic would be eliminated through
the partner confidence in the potential client’s readiness.
Ca Ching! welcomes and attracts partnership opportunities with many financial
advisory houses, financial institutions, community organizations and government
agencies. Among those entities that have showed strong interest in collaboration or
have already participated with the program include: AXA Financial Advisors, AIG
Financial Advisors, FDIC, and Valley Community Development Corporation. Since Ca
Ching! is still in its development stages the capacity in which members participate in
the program is dependent on the objectives of the program and the partner’s
contribution. Among them are:
Partnership Opportunities
Sponsor – Bank sponsors Ca Ching! program and its activities. As member, Bank
would be promoted as an affiliate of the program. Bank to provide support and
sponsor events, materials, snacks for workshops or other needs and activities to
sustain the program. As sponsor, the Bank’s role would be concentrated into
development and daily operation duties. Another opportunity would be for the Bank
to sponsor a specific class or topic covered in the workshop.
Partner – Bank and agency create working relationship in which the Bank can market
and offer Ca Ching! as a service it now provides. Through this partnership the Bank
would promote Ca Ching! as a Bank affiliated program offered to its clients. CFRC
would still have the rights to open registration to the general public as well. The
Bank will have rights to display logos, contact information and other brand
placement on Ca Ching! literature.
Exclusive Partner – Bank and agency develop an exclusive relationship in which CFRC
administers the Bank’s financial literacy program. Likewise, the Bank would be in
exclusive partnership and affiliation with the Ca Ching! program.
Partnership Responsibilities
As partner it is expected that the bank or financial institution’s vision is aligned to
the mission statement and vision that Community Financial Resource Center abides
by. We expect that partners have a genuine interest in developing communities
through asset building/wealth creation and ideally have already invested some time
towards community development. Part of achieving the success that Ca Ching!
attemps to reach is through the dedication of its partners. Thus, partners must be
interested in playing an active role in the program and vocal about its direction and
progress.

3. FINANCIAL LITERACY PROGRAM FLOW CHART
Disinvested
Community
Stage 1 Client
Financial
Institutions/Banks Stage 2 Client