The document discusses OLIVANOVA, a software solution that generates complete applications from software models. It outlines challenges in traditional application development like costs, risks and lack of time. OLIVANOVA aims to minimize these by using Model-Driven Architecture to accelerate development and improve quality. The document provides examples of successful OLIVANOVA applications and explains how it works and its benefits like increased productivity, faster time-to-market, lower costs and defects. Finally, it proposes an account strategy to target opportunities in Northern California for OLIVANOVA.

1. Accelerating Application Development
Gary Flores
August 30, 2006

2. Outline
Challenges facing Application Development
Business costs associated with Business Application
OLIVANOVA Solution
Successful Applications
Business benefits using OLIVANOVA
OLIVANOVA Market Opportunity
Account Strategy
Next Steps
Gary Flores, Account Executive, Integranova
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3. Problem: Escalating Costs, Complexity, Risks & Lack of Time
Gary Flores, Account Executive, Integranova
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4. Did you know that?
Software project failures have likely cost
In 2000 Kmart launched a $1.4 billion IT
the U.S. economy at least $25 billion and
modernization project.
maybe as much as $75 billion from 2000 -
2004.
18-months later, it wrote off $130M of the
project. Robert N. Charette, IEEE Spectrum, 2005
4-months later, it declared bankruptcy.
Forbes 2003
51% of software projects ended up
with cost overruns or less
capabilities than promised.
Standish Group 2002
Software cost overruns were
over 15%.
Standish Group 2002
Gary Flores, Account Executive, Integranova
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5. Challenges for Application Development
Business downtime due to application failure
Managing costs
Outsourcing risks
Misalignment of IT and business goals
Poor communication among analysts,
developers, customers, and users
Inaccurate resource estimates
Poorly defined requirements
Inadequate development technology
Lack of Model-Driven Architecture practices
Inability to manage complex projects
Excessive code rework
Business pressures
Gary Flores, Account Executive, Integranova
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6. Costs due to application failures
$244 revenue per
employee hour
$1,400,000
$143 revenue
per employee
Lost Revenue per hour $
$1,200,000 $1,107,274
hour
$1,000,000
$38 revenue per
employee hour
$800,000
$636,000
$600,000
$330,654
$400,000
$200,000
$0
Hospitality/Travel Healthcare Retail
Source: IT Performance Engineering & Measurement Strategies: Quantifying Performance Loss, The Meta Group
Gary Flores, Account Executive, Integranova
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7. Approach to minimize risk and cost
Use of Model-Driven Architecture (MDA)
– Accelerates software code development and improves quality in
complex systems.
– Combines computer-aided verification and machine intelligence
during modeling to discover and remove design errors before
reviews and testing.
– Saves significant production time and costs
– Improves business agility
Gary Flores, Account Executive, Integranova
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8. Would you consider?
A solution that minimizes risk, lowers costs, improves productivity
and accelerates your business.
Gary Flores, Account Executive, Integranova
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9. Introducing OLIVANOVA
First commercially available software system
that generates complete applications from
software models. OLIVANOVA takes class
models, functional models, and
presentation models and creates a
completely functional and executable software
application – in minutes.
Gary Flores, Account Executive, Integranova
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10. How OLIVANOVA benefits companies
Accelerates time-to-market
Increases productivity
Enhances quality control
Reduce development costs
Lower application maintenance costs
Gary Flores, Account Executive, Integranova
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11. Examples of Successful Business Applications
Warehouse Management
Utilities Management and Billing System
Apartment Rental and Time-Sharing
Building Promotion, Construction and Sales
Construction Management System
Sports Facility Management
Gary Flores, Account Executive, Integranova
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12. How OLIVANOVA works
OLIVANOVA Modeler
OLIVANOVA Transformation Engine
Gary Flores, Account Executive, Integranova
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13. OLIVANOVA Modeler
Allows analysts and developers to define
business logic, rules and restrictions of the
system without the need of programming.
Features
– Business/Object Modeling
– Data Modeling
– Model Integrator
– Legacy System Modeling
– Rules/Constraints Definition
– Conceptual GUI Definition
– UML
– XML
Gary Flores, Account Executive, Integranova
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14. OLIVANOVA Transformation Engine
OLIVANOVA Transformation
Engine automatically creates
the complete application
code, database scripts, and
full documentation based on
the model definitions.
Gary Flores, Account Executive, Integranova
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15. OLIVANOVA Supports:
Platform Architecture Language
Windows NT Web Visual Basic 6.0
Windows 2000 Client/Server JAVA/EJB
Windows 2003 Integration c/Mainframes JSP
UNIX (the majority) Web Services Cold Fusion
Linux (the majority) Windows Service .NET
Gary Flores, Account Executive, Integranova
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16. Accelerating time-to-market
Daily Productivity Increase
Provides business competitive
35
advantage
28.4
30
Eliminate or minimize development
delays
25
Become first to market
Rapidly develop applications
20
Provide quick development of
15
upgrades, revisions, new features
Lower costs and complexity
10
4.9
5
0
6x increase in
OLIVANOVA Average Peer Average
FP (Function Points) per project day
time-to-market
Source: Gartner
Gary Flores, Account Executive, Integranova
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17. Increases developer productivity
Lower operating costs for
80
development
70
70
Reduce the need to outsource
strategic or sensitive development
60
Manage development cycle better
50
More efficient use of resources
Remove dependence on specific
40
developers
30
Lower business risks
20
10
3
0
OLIVANOVA Average Peer Average
23x increase in productivity
FP (Function Points) per person
Source: Gartner
Gary Flores, Account Executive, Integranova
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18. Enhances quality control
160
Development costs are controlled
140
Dramatically lower rework on
120
development
107
Lowers needed testing resources
100
80
60
40
20
7
0
OLIVANOVA Average Peer Average
Defects per 1000 FP (Function Points)
15x reduction in defects
Source: Gartner
Gary Flores, Account Executive, Integranova
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19. Lower application maintenance costs
As a result of:
– Full documentation produced
automatically
– Elimination of resources to
generate documentation
– Upgrades and modifications are
easier to implement
– Lowered risk of long downtime
Gary Flores, Account Executive, Integranova
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20. OLIVANOVA Potential in North America
$100B (US$) of custom-built software designed each year
(Forrester Research)
– >93,000 companies, average employees = 500
(100 – 999 employees reference IDC)
– Estimated OLIVANOVA Revenue
(500 employee company) = $7,000
Bottom-line: $7,000 x 93,000 = $0.651B potential opportunity
Gary Flores, Account Executive, Integranova
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21. Account Strategy: Northern California
Activity and focus
1) In-house corporate and business applications
Highest
CIO, CTO, CFO
2) Consulting businesses that develop custom applications and
outsourcing providers
Business Development, CIO
3) Business within existing portfolio of successful OLIVANOVA
applications
CIO, CTO, CFO
4) Businesses that develop custom applications
Sr. Management for Product Development
5) Academic relationships
6) Relationships with market research, i.e. Gartner, IDC
Analysts
7) Partnerships, application developer communities, Model Driven
Application communities, JAVA, ColdFusion, .NET
Gary Flores, Account Executive, Integranova
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22. Account Strategy: Northern California
1) In-house corporate and business applications
– Goal
Generate Proof-of-Concept (POC) by winning a minimum 5 accounts in
mid-sized to Fortune 5000 market in Northern California
Timeframe: 6 months
– Approach
Target strategic key accounts
Work business relationships, prospect into accounts
Establish contact and develop relationships with CIO, CTO, SVP
Qualify opportunities: do they use Model Driven Architecture?
Identify their business challenge (consultative selling)
Request POC demonstration
Perform POC, present results
business benefits & return on investment
Gary Flores, Account Executive, Integranova
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23. Next Steps
Review Account Strategy
Finalize Account Strategy, agree on contract and terms
Drive and Implement Account Strategy
Work opportunities, adjust Account Strategy as needed
Generate POC wins
Gary Flores, Account Executive, Integranova
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