分享总结了腾讯9.9公益日的传播效果 以及国外的案例借鉴分享。 包括：Omaze Campaign， Plan Campaign，以及Like a girl Campaign，Verision的inspire her mind，以及Nike的Better for it等案例。

1. 腾讯99公益日
传播思考及案例
张鹏 ｜许珂｜赵凡星｜韩艳洁

2. $
2
5.6
“ ”
19-27
00 10-18
26.79%
90
205 1.279
3 07
13 589
34.23%
39.06%
2015 9.9
2015
90

3. $
3
•
• “ ”
• “ ”
• CSR
•
•
•
• “ ”
• “ ”
•

4. 9 8 11:00 20-40 1.5
4
“ ”
“ ” “ ”
“ ” “ ” “ ”
H5

5. 5
•
•
• “ ”
•
• 3333
• “ ” KPI
•
•
•
•

6. NEXT
1
OMAZE CAMPAIGN

7. 7
• OMAZE “ ”
•
• 10 Omaze
•
• 80% 20% omaze
OMAZE CAMPAIGN

8. 8
OMAZE CAMPAIGN
Positive Coaching Alliance
NBA After-School All-Stars

9. 9
OMAZE CAMPAIGN
“ ” “ ”

10. NEXT
2
PLAN CAMPAIGN

11. 11
PLAN CAMPAIGN

12. 12
PLAN CAMPAIGN

13. NEXT
3
Like a girl Campaign

14. 14
• 2015 super bowl Always launch like a girl
stereotype
• Alway
girl emoji emoji stereotype
• Alway TED
Always -- Like a girl

15. 15
Always -- Like a girl
Always TED
Emoji

16. NEXT
4
Verizon: Inspire Her Mind

17. 17
• Version 2015 Inspire Her Mind
• Verizon (STEM
• Verizon
Verizon: Inspire Her Mind

18. NEXT
5
Nike: Better For It

19. 19
• Nike 2015 launch Better for it campaign
• campaign APP--Nike+ Training APP Nike Running Club APP
90
• Nike+ APP 54%
Nike: Better For It

20. NEXT
6
Misereor:

21. 21
• Misereor
•
•
Misereor:

22. NEXT
7
Ours to lose

23. 23
• We Are Social “Ours to lose”
campaign youtube
• ourstolose
• 1200
We Are Social: Ours to lose

24. 24
IP

25. 感谢！
（显得好正经啊）