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Objectives
• Analyze Gender Distribution
• How Pizza is Obtained
• Customer Retention Strategy
• Pizza Consumption Per Month
by Customers
• Where Customers Live
• Summary
38%
62%
Gender Survey Distribution
What?
Over Half of Our
Sample is Male
So What?
More Results
Come From
Males in This
Study
Now What?
Next Survey
Focus on Equal
Gender
Distribution
57%
42%
1%
0%
10%
20%
30%
40%
50%
60%
70%
Pick Up Delivery Dine In
How Do Customers Get Our Pizza?
What?
How Customers
Get Our Pizza?
So What?
Over Half of
Customers Pick-
Up Pizza
Now What?
Attract
Customers to
Dine-In More
No
38%
Yes
62%
Do Customers Generally Order From
the Same Pizza Place Every Time?
What?
Do Customers
Go to the Same
Pizza Place
Every Time?
So What?
The Majority of
Customers are
Loyal to a Pizza
Brand
Now What?
Focus More on
Retaining
Customers
18%
39%
31%
8%
0%
10%
20%
30%
40%
50%
Less than 1 time a
month
1 - 2 times a
month
3 - 5 times a
month
6 - 10 times a
month
Frequency of Customer Pizza Consumption Per Month
What?
How Often Do
Customers Eat
Pizza?
So What?
Approximately
40% of
Customers Eat
Pizza 1-2x a
Month
Now What?
Set Goal of
Increasing
Consumption to
3-5x a Month
Off-
Campus
90%
On-Campus
10%
Where Do Customers Live?
What?
Where Do
Customers Live?
So What?
Only 10% of
Customers are
On-Campus
Now What?
Make Pizza
More Accessible
to On-Campus
Customers
SUMMARY

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930am team one graphs

Editor's Notes

  1. Next Survey Focus on Equal Gender Distribution.
  2. Summary: Focus on Equal Gender Distribution for next Survey Attract More Customers to Dine-In By Adding a Domino’s on Campus or Very Close to one Focus on Retaining Customers Rather than Acquiring New Ones. (Fun Fact: 5% Increase in Customer Retention = 25%-85% Increase in Profit)