RV 2014: Communications Clinic
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The document discusses a presentation by Robbie Douglas from DART/Dallas about transportation services from DART to DFW Airport. It includes details about the Terminal A Station at DFW Airport and the DART orange line service to the airport. The presentation also discusses plans for a pop-up activation and promotion using social media to promote the #DART2DFW hashtag.
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Moderator: Paul Roberts, AICP, Council Member, City of Everett; Board Member, Sound Transit, Everett, Washington
Karina Ricks, AICP, Principal, Nelson\Nygaard Consulting Services, Washington, DC
Jason Wittenberg, AICP, Land Use, Design and Preservation Manager, Community Planning & Economic Development, City of Minneapolis, Minnesota
Meea Kang, President Domus Development, Rail~Volution Board of Directors, Irvine, California
TOD and Parking: Matching the Requirements to the Neighborhood by Karina Ricks
Parking is always a challenge for TOD projects and TOD districts. How do you explain parking requirements and results to commissions, councils and citizens? How do you move forward from the rigid standards in many city codes? Learn a systematic approach for matching parking requirements and transit to different kinds of neighborhoods. Hear how experiments in district-by-district requirements have fared. Explore ways to manage a wide range of parking in a TOD district. Issues, controversy and the consequences of changing parking policy to support TOD -- snag your spot for this lively conversation.
Moderator: Paul Roberts, AICP, Council Member, City of Everett; Board Member, Sound Transit, Everett, Washington
Karina Ricks, AICP, Principal, Nelson\Nygaard Consulting Services, Washington, DC
Jason Wittenberg, AICP, Land Use, Design and Preservation Manager, Community Planning & Economic Development, City of Minneapolis, Minnesota
Meea Kang, President Domus Development, Rail~Volution Board of Directors, Irvine, California
TOD and Parking: Matching the Requirements to the Neighborhood by Jason Witte...
This document summarizes a presentation given in Dallas, TX about reducing parking minimums in Minneapolis to promote transit-oriented development and housing affordability. Key points include:
- An advisory group with city staff, council, and stakeholders helped develop new parking regulations near transit.
- The new ordinance allows up to 100% reduction in minimum parking requirements for housing within 1/4 mile of high-frequency bus or 1/2 mile of rail.
- In the first few months of implementation, three housing projects utilized the parking reductions, constructing fewer spaces than the previous minimum.
- The ordinance aims to reduce costs of housing while supporting the city's long-term plans to encourage transit, walking and biking
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Moderator: Eric Halvorsen, Assistant Director of Transportation, Metropolitan Area Planning Council, Boston, Massachusetts
Ryan Curren, Program Manager, City of Seattle, Washington
Francis X. DeCoste Jr., Chief Operating Officer, TR Advisors LLC, Boston, Massachusetts
Jared Lombard, AICP, Principal Planner, Atlanta Regional Council, Atlanta, Georgia
Sarah Lovell, Senior TOD Analyst, Sound Transit, Seattle, Washington
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Partnerships of many kinds are necessary to craft a vision of the future that represents diverse constituencies; to empower governments to work towards that vision; and to maintain the focus and momentum necessary to succeed. When it comes to change, partnerships are critical at every stage. Boston, Los Angeles, Denver, South Florida. Unusual partnerships have been forged to engage communities and unite governments towards specific goals. Learn how partnerships at all levels are building great cities.
Moderator: Thomas Waldron, Transit Market Sector Director, HDR, New York, New York
Denny Zane, Executive Director, Move LA, Los Angeles, California
Zoe Williams, Transit Organizer, 9to5 Colorado, Denver, Colorado
James Arthur Jemison, Deputy Undersecretary, Department of Housing & Community Development, Commonwealth of Massachusetts, Boston, Massachusetts
Lynda Kompelien Westin, AICP, Transportation Planning Manager, Real Estate, South Florida Regional Transportation Authority, Pompano Beach, Florida
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Pasadena, Charlotte and Boulder have all gotten creative to connect their first and last miles. Learn how as we explore what's often the last piece of the transportation puzzle. See how bicycle and pedestrian improvements can provide access to busy corridors and enable everyone to start and complete their trips. First and last miles can take many forms: Investigate a range of solutions here.
Moderator: Dylan Jones, Architect, Gensler, Los Angeles, California
Carlos Hernandez, AICP, Principal, Fox Tuttle Transportation Group, Boulder, Colorado
Dan Gallagher, AICP, Transportation Planning Manager, Charlotte Department of Transportation, Charlotte, North Carolina
Whitney Pitkanen, Senior Project Manager, CALSTART, Pasadena, California
Genevieve Hutchison, Senior Transportation Planner/Bicycle Program Coordinator, Denver, Colorado
RV 2014: Space Exploration: Innovative Parking Tools + Strategies
This document summarizes the Right Size Parking project which aims to balance parking supply and demand. It finds that on average, multifamily buildings supply 1.4 parking spaces per unit but only utilize 1 space per unit. A statistical model was developed that can predict parking demand. Code analyses found that most jurisdictions require more parking than predicted. Demonstration projects are assessing parking pricing, shared parking districts, and developing model codes and parking management strategies.
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Gaining public support, setting priorities, maintaining momentum and exercising effective leadership are all challenges facing public officials. As an official, you may feel unprepared and alone in your quest to implement transit and livability projects. Here's your chance to swap stories with other elected and appointed officials -- mayors, commissioners, council members and transit officials -- about the complexities you face. At this first of two sessions, we'll identify specific topics for deeper discussion at Tuesday's public officials networking lunch. Sharpen your leadership skills, build your network and get inspired.
Moderator: Kristin Jacobs, State Representative, Florida
William M. Velasco, Chair of Board TOD Committee, DART, Dallas, Texas
Michael Opat, Commissioner, Hennepin County, Minneapolis, Minnesota
Lou Ogden, Mayor, City of Tualatin, Oregon
Russ Johnson, Councilman, City of Kansas City, Missouri
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The world is going to change more in the next 10 years than it did in the last 100. At the Rail~Volution conference in September, John Martin, a national leader and futurist, took conference attendees on a look into the future, Using his firm’s research-inspired lens, he identifies not only the major headwinds, but also the positive tailwinds shaping the future of transit-oriented development and equitable, thriving communities.
Station Area Planning: The Fundamentals by Tim Chan
What basic elements go into making a successful station area plan? Review the fundamentals of a station area plan that catalyzes the development and investments your community envisions. Hear from transit planners, city staff, and land use and urban design consultants. What are their tips and pet approaches? How can you engage your communities? What's the latest and greatest from the transportation, housing, public works and economic development worlds? Absorb a wide range of new ideas and details during this station area planning overview.
Moderator: Jan Lucke, Transporation Planning Manager, Washington County Regional Rail Authority, Stillwater, Minnesota
Nadine Fogarty, Principal, Vice President, Strategic Economics, Berkeley, California
W. Brian Keith, AIA, AICP, Associate Principal, JHP, Dallas, Texas
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What basic elements go into making a successful station area plan? Review the fundamentals of a station area plan that catalyzes the development and investments your community envisions. Hear from transit planners, city staff, and land use and urban design consultants. What are their tips and pet approaches? How can you engage your communities? What's the latest and greatest from the transportation, housing, public works and economic development worlds? Absorb a wide range of new ideas and details during this station area planning overview.
Moderator: Jan Lucke, Transporation Planning Manager, Washington County Regional Rail Authority, Stillwater, Minnesota
Nadine Fogarty, Principal, Vice President, Strategic Economics, Berkeley, California
W. Brian Keith, AIA, AICP, Associate Principal, JHP, Dallas, Texas
Tim Chan, Manager of Planning, San Francisco Bay Area Rapid Transit District, Oakland, California
BRT 101: Design, Operations and Economic Impact by Andrew Guthrie
Bus rapid transit (BRT) adds an intermediate mode to your transit portfolio. By combining good design, efficient operations and appropriate policies, BRT can support good urban development. How does BRT create better value than fixed-route service? How can you use BRT in existing and planned transit systems? Learn about different types of BRT, including design, operations and economic impact. Which will create the most value for your community? How can you build the right BRT to create a corridor of communities? How can you best leverage your BRT investment?. Go deep with experienced BRT experts.
Moderator: Vicky Smith, Transit Engineering Manager, Oregon Region, David Evans and Associates, Inc, Portland, Oregon
James McGrath, AIA, ASLA, LEED AP, Urban Designer, CH2M, Portland, Oregon
Christina Morrison, Senior Planner, BRT/Small Starts Project Office, Metro Transit, Saint Paul, Minnesota
Andrew Guthrie, Research Fellow, Regional Planning and Policy Area, Humphrey School of Public Affairs, University of Minnesota, Minneapolis, Minnesota
TOD Redevelopment on the Grandest Scale by Tom Young
Redevelopment of older neighborhoods, brownfields and sprawling suburban areas is a reality across North America. These projects provide exciting test cases for large-scale TOD and integrated land use planning. Explore three large-scale TOD redevelopment projects that are transforming their communities. Hear about innovative sustainable development approaches being deployed: complete streets, reduced commercial and residential parking, custom zoning and integrated stormwater management. Study the design of high-quality public realms including urban agriculture areas, parks and open spaces. Take home tangible strategies for balancing the needs of a sustainable, multimodal transportation network with the needs of redevelopment.
Moderator: Steve Granson, Transit Project Manager, HDR, Chicago, Illinois
Katherine Youngbluth, AICP, Commercial Development Specialist, Real Estate Development Group, Arlington County Government, Arlington, Virginia
Tom Young, AICP, Associate - Community Development, Stantec Consulting Ltd., Edmonton, Alberta
Merrill St. Leger-Demian, AICP, LEED AP, Principal, SmithGroup/JJR, Washington, DC
David Kirschner, Capital Projects Management Coordinator, Environmental Services, Arlington County, Arlington, Virginia
Advocacy and Coalition Building: Fighting Transit Opposition by Julie Gustafson
Coalition building and community outreach are extremely important factors. Each influences the decision-making process of government officials. How can you broaden coalitions and increase community engagement? Explore several creative tactics and strategies that helped revitalize entire neighborhoods through educating and engaging a broad spectrum of community stakeholders. Hear three approaches that led to long-lasting coalitions and a more in-depth level of community engagement -- programs that went beyond the usual strategies of sponsoring neighborhood events to solicit feedback. Learn about citizen advocacy classes, regional-scale collaborations, neighborhood initiatives and more.
Moderator: William Schroeer, Executive Director, East Metro Strong, Northfield, Minnesota
Julie Gustafson, Community Relations Program Manager, Portland Streetcar, Inc., Portland, Oregon
Art Guzzetti, Vice President, Policy, American Public Transportation Association, Washington, DC
Veronica Hahni, Executive Director, Los Angeles Neighborhood Initiative, Los Angeles, California
Megan Channell, AICP, Principal Planner, San Mateo County Transit District, San Carlos, California
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Where are living wage jobs? Where is high-quality, affordable workforce housing? What are the most pressing health issues and where are they concentrated? How well does the region’s transportation system connect the income, housing and health needs of individuals and families? How can multi-modal transportation make the region healthier, stronger and more resilient?
Join local and national experts on Regional Day for a lively discussion about these topics—including the potential of predictive analytics to help transportation systems become more efficient, safer and easier to use. At the end of Regional Day, meet with colleagues from your own communities to share your insights and plan next steps.
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Jeffrey Tumlin, Principal, Nelson\Nygaard Consulting Associates, Inc., San Francisco, California
Craig Adelman, Director of Transit Oriented Development, Low Income Investment Fund, San Francisco, California
Melinda Pollack, AICP, Vice President, Enterprise Community Partners, Denver, Colorado
Dan Burden, Director of Inspiration and Innovation, Blue Zones, Minneapolis, Minnesota
John Fregonese, President, Fregonese Associates, Portland, Oregon
Karla Weaver, AICP, Program Manager, North Central Texas Council of Governments, Arlington, Texas
Elizabeth Sobel Blum, Senior Community Development Advisor, Federal Reserve Bank of Dallas, Dallas, Texas
Michael Sorrell, Esq., President, Paul Quinn College, Dallas, Texas
Dr. Ruben Amarashingham, MD, MBA, President and Chief Executive Officer, Parkland Center for Clinical Innovation, Dallas, Texas
Walter Bialas, Vice President, Director of Research Dallas, JLL, Dallas, Texas
Larry Tubb, Senior Vice President, System Planning, Cook Children's , The Center for Children's Health, Fort Worth, Texas
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Adelee Le Grand, AICP, Associate Vice President, AECOM, Atlanta, Georgia
Veletta Lill, Former Executive Director, Dallas Arts District, Dallas, Texas
Donald Keuth, President, Phoenix Community Alliance, Phoenix, Arizona
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Antonio Gomez-Palacio, Principal, DIALOG, Toronto, Ontario
C.J. Hager, Director, Healthy Community Policies, St. Luke's Health Initiatives, Phoenix, Arizona
Niiobli Armah, IV, Managing Director, WE-COLLAB, Houston, Texas
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In order to reach and retain quality employees, more employers are considering areas accessible to transit and housing. People want to live, work and play in a walkable community -- so their employers are locating there. Investigate the key interests of both employers and employees. Then explore the land use and transit issues necessary for achieving successful employment-based TOD: last-mile connectivity, transit choices and placemaking. Learn from ETOD projects in Boston, Denver and Dallas.
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Walt Mountford, Executive Vice President, KDC , Dallas, Texas
Tom Clark, Chief Executive Officer, Metro Denver Economic Development Corporation, Denver, Colorado
Alden Raine, PhD, National TOD Practice Director, AECOM, Boston, Massachusetts
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Earl Blumenauer, 3rd District, Oregon, United States Congress, Washington, DC
Christopher Coes, Managing Director, LOCUS, Smart Growth America, Washington, DC
GB Arrington, Principal, GB place making, Portland, Oregon
Grace Crunican, General Manager, San Francisco Bay Area Rapid Transit District; Vice President, Board of Directors, Rail~Volution, Oakland, California
Scot Spencer, Associate Director for Advocacy and Influence, Annie E. Casey Foundation, Baltimore, Maryland
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Not everything good is new. Rail transit investments in urban corridors can mean opportunities for new development. But what about those businesses that already exist? Who's looking out for the development that is already a valuable component in a community's character? Mitigating construction impacts along a corridor requires a unique set of tools and plenty of creativity. Learn strategies to help existing development survive the impacts of the construction phase. Hear how to assist businesses that might be financially constrained. Get an inside view of programs that focused on existing development during and after construction of urban rail projects in Phoenix and Minneapolis communities.
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Terry Benelli, Executive Director, Local Initatives Support Corporation, Phoenix, Arizona
Isabel Chanslor, Director of NDC Business Lab, Neighborhood Development Center, Saint Paul, Minnesota
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Karina Ricks, AICP, Principal, Nelson\Nygaard Consulting Services, Washington, DC
Jason Wittenberg, AICP, Land Use, Design and Preservation Manager, Community Planning & Economic Development, City of Minneapolis, Minnesota
Meea Kang, President Domus Development, Rail~Volution Board of Directors, Irvine, California
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Karina Ricks, AICP, Principal, Nelson\Nygaard Consulting Services, Washington, DC
Jason Wittenberg, AICP, Land Use, Design and Preservation Manager, Community Planning & Economic Development, City of Minneapolis, Minnesota
Meea Kang, President Domus Development, Rail~Volution Board of Directors, Irvine, California
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Daniel Guimond, AICP, Principal, Economic & Planning Systems, Denver, Colorado
Janette Hill, Service Planner III, Dallas Area Rapid Transit, Dallas, Texas
Daniel Soler, Director, Transit Systems Design and Construction, Metropolitan Council, Minneapolis, Minnesota
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Moderator: Shelley Poticha, AICP, Director, Urban Solutions, Natural Resources Defense Council; Board Member, Board of Directors, Rail~Volution, Washington, DC
Katherine Lemmon, Transportation Planning Manager, Metro, Los Angeles, California
Robert Hastings, Agency Architect, TriMet, Portland, Oregon
David Leard, AICP, Senior Management Consultant, HDR, Seattle, Washington
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Julie Gustafson, Community Relations Program Manager, Portland Streetcar, Inc., Portland, Oregon
Art Guzzetti, Vice President, Policy, American Public Transportation Association, Washington, DC
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Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
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Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
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Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
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The Strategic Impact of Storytelling in the Age of AI
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RV 2014: Communications Clinic
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