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Listen to today’s webinar using your computer’s
speakers or headphones.
Why We Need More Romance in Business
#TMwebinar
	
   	
  
	
  	
  
Speakers: Tim Leberecht
Chief Marketing Officer
NBBJ
Lynette Silva
Senior Recognition Strategist
Globoforce
Moderator: Sarah Sipek
Associate Editor
Chief Learning Officer magazine
Why We Need More Romance in Business
#TMwebinar
	
   	
  
	
  	
  
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1. May I receive a copy of the slides?
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2. May I review the webinar recording at a later date?
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presentation on-demand.
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YES! The HRCI certification code will appear in the box to the
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Frequently	
  Asked	
  Ques6ons	
  
#TMwebinar
	
   	
  
	
  	
  
Sarah	
  Sipek	
  
Associate	
  Editor	
  
Chief	
  Learning	
  Officer	
  magazine	
  
Why We Need More Romance in Business
#TMwebinar
Tim	
  Leberecht 	
   	
  	
  
Chief	
  Marke;ng	
  Officer	
  
NBBJ	
  
Why We Need More Romance in Business
Lyne?e	
  Silva 	
   	
  	
  
Senior	
  Recogni;on	
  Strategist	
  
Globoforce	
  
WHY WE NEED MORE
ROMANCE IN
BUSINESS
Tim Leberecht	
  
Tim	
  Leberecht	
  	
  	
  
Author,	
  The	
  Business	
  Roman;c	
  	
  
Lyne=e	
  Silva	
  
Senior	
  Recogni;on	
  Strategist	
  
Globoforce	
  
@6mleberecht	
  
	
  
@lyne=epsilva	
  
	
  
Tim Leberecht Why We Need More Romance in Business
Do	
  you	
  consider	
  yourself	
  a	
  roman;c	
  in	
  
your	
  private	
  life?	
  
	
  	
  
(yes)	
  
(no)	
  
Would	
  you	
  consider	
  yourself	
  a	
  roman;c	
  when	
  it	
  
comes	
  to	
  work?	
  
	
  	
  
(yes)	
  
(no)	
  
“To romanticize the world
is to make us aware of its
magic, mystery, and wonder;
it is to educate the senses to see
the ordinary as extraordinary,
the familiar as strange,
the mundane as sacred,
the finite as infinite.”
Novalis
17	
  
18	
  
19	
  
Apple Recode
22	
  
Subjectivity
Suffering
Mystery
Emotion
Transcendence
Ephemerality
Inconsistency
SerendipityAmbiguity
Unpredictability
Subjectivity
Suffering
Mystery
Emotion
Transcendence
Ephemerality
Inconsistency
SerendipityAmbiguity
Unpredictability
Focus Features
1. Find the Big in the Small
2. Keep the Mystique
3. Suffer (a Little)
Rules of Enchantment
1. Find the Big in the Small
	
  “The opposite of loneliness is not togetherness, it's intimacy.”
Richard Bach
33	
  
34	
  
43	
  
“A smile is a door half-open and half-closed.”
Jennifer Egan
2. Keep the Mystique
Surprise	
  Industries	
  
	
  
The	
  Experiment	
  
	
  
Dezeen
L.A.	
  Weeekly	
  
3. Suffer (a Little)
“But I don’t want comfort. I want God, I want poetry, I want real danger,
I want freedom, I want goodness. I want sin.”
Aldous Huxley, Brave New World
62	
  
66	
  
Huffington Post
70	
  
1. Find the Big in the Small
2. Keep the Mystique
3. Suffer (a Little)
Rules of Enchantment
Ephemerality over permanence
Singularity over scale
Ambiguity over clarity
Serendipity over predictability
Generosity over efficiency
Inconsistency over reliability
Emotion over reason
Danger over data
Subjectivity over objective truth
Un-Quantified Self over Quantified Self
Humanize business
Feel more
Feel good
Do good
The Human Code
Feel more: Emotional intelligence -> Romance
Feel good: Work/life balance -> Mindfulness
Do good: CSR -> Purpose
Traditional Smart Romantic
Planning Acting Wandering
Conversion Connection Reconnection
Process Dashboard Principles
Control Monitoring Letting go
Consistency Variety Serendipity
Big Idea Big Data Big Intuition
Rapid response Real-time Pre-emptive
Segmenting Behavioral targeting Distributed presence
Message Conversation (Occasional) silence
Visibility Transparency Mystery
Risk Calculated risk Vulnerability
Benefit Value Values
Attraction Liking Passion
Convenience User-friendliness Frustration
Efficiency Excellence Significance
“To begin, begin.”
William Wordsworth
ROMANTIC
@timleberecht
tim@thebusinessromantic.com
www.timleberecht.com
Thank you!
WWW.WORKHUMAN.COM	
  
#TMwebinar
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webinar evaluation.
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How to Evaluate Your Affirmative Action Program’s
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Webinars start at 2 p.m. Eastern / 11 a.m. Pacific
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9.23 final

  • 1.
    #TMwebinar The presentation willbegin at the top of the hour. A dial in number will not be provided. Listen to today’s webinar using your computer’s speakers or headphones. Why We Need More Romance in Business
  • 2.
    #TMwebinar         Speakers: Tim Leberecht Chief Marketing Officer NBBJ Lynette Silva Senior Recognition Strategist Globoforce Moderator: Sarah Sipek Associate Editor Chief Learning Officer magazine Why We Need More Romance in Business
  • 3.
    #TMwebinar         Tools You Can Use Audio Control –  A dial in number will not be provided. –  Adjust the volume by sliding the indicator in the Media Player box to the right. –  Also check your computer’s volume for external speakers or headsets.
  • 4.
    #TMwebinar Tools  You  Can  Use   Speaker Bios Resources Media Player Q&A Slides Twitter Help Post Event EvaluationShare This Group Chat HRCI CLO Webinars
  • 5.
    #TMwebinar         Tools You Can Use Q&A and Live Group Chat –  Enter your first name and initial and join the live discussion with other webinar attendees –  Enter technical or content-related questions into the Q&A box –  Type your question in the space at the bottom. –  Click “Submit.” Q&A Group Chat
  • 6.
    #TMwebinar         Tools You Can Use Twitter -  Click “Post” in the Twitter widget. #CLOwebinar @CLOmedia
  • 7.
    #TMwebinar         1. May I receive a copy of the slides? YES! Click on the resource list located on the top left portion of your screen. 2. May I review the webinar recording at a later date? YES! You may log in again using today’s link to review the presentation on-demand. 3. Is this webinar HRCI certified? YES! The HRCI certification code will appear in the box to the right of the slides after the required watch-time has elapsed. Frequently  Asked  Ques6ons  
  • 8.
    #TMwebinar         Sarah  Sipek   Associate  Editor   Chief  Learning  Officer  magazine   Why We Need More Romance in Business
  • 9.
    #TMwebinar Tim  Leberecht       Chief  Marke;ng  Officer   NBBJ   Why We Need More Romance in Business Lyne?e  Silva       Senior  Recogni;on  Strategist   Globoforce  
  • 10.
    WHY WE NEEDMORE ROMANCE IN BUSINESS Tim Leberecht  
  • 11.
    Tim  Leberecht       Author,  The  Business  Roman;c     Lyne=e  Silva   Senior  Recogni;on  Strategist   Globoforce   @6mleberecht     @lyne=epsilva    
  • 12.
    Tim Leberecht WhyWe Need More Romance in Business
  • 13.
    Do  you  consider  yourself  a  roman;c  in   your  private  life?       (yes)   (no)  
  • 14.
    Would  you  consider  yourself  a  roman;c  when  it   comes  to  work?       (yes)   (no)  
  • 16.
    “To romanticize theworld is to make us aware of its magic, mystery, and wonder; it is to educate the senses to see the ordinary as extraordinary, the familiar as strange, the mundane as sacred, the finite as infinite.” Novalis
  • 17.
  • 18.
  • 19.
  • 20.
  • 22.
  • 26.
  • 27.
  • 31.
    1. Find theBig in the Small 2. Keep the Mystique 3. Suffer (a Little) Rules of Enchantment
  • 32.
    1. Find theBig in the Small  “The opposite of loneliness is not togetherness, it's intimacy.” Richard Bach
  • 33.
  • 34.
  • 43.
  • 45.
    “A smile isa door half-open and half-closed.” Jennifer Egan 2. Keep the Mystique
  • 46.
  • 47.
  • 58.
  • 61.
    3. Suffer (aLittle) “But I don’t want comfort. I want God, I want poetry, I want real danger, I want freedom, I want goodness. I want sin.” Aldous Huxley, Brave New World
  • 62.
  • 66.
  • 68.
  • 70.
  • 71.
    1. Find theBig in the Small 2. Keep the Mystique 3. Suffer (a Little) Rules of Enchantment
  • 72.
    Ephemerality over permanence Singularityover scale Ambiguity over clarity Serendipity over predictability Generosity over efficiency Inconsistency over reliability Emotion over reason Danger over data Subjectivity over objective truth Un-Quantified Self over Quantified Self
  • 73.
  • 74.
    The Human Code Feelmore: Emotional intelligence -> Romance Feel good: Work/life balance -> Mindfulness Do good: CSR -> Purpose
  • 75.
    Traditional Smart Romantic PlanningActing Wandering Conversion Connection Reconnection Process Dashboard Principles Control Monitoring Letting go Consistency Variety Serendipity Big Idea Big Data Big Intuition Rapid response Real-time Pre-emptive Segmenting Behavioral targeting Distributed presence Message Conversation (Occasional) silence Visibility Transparency Mystery Risk Calculated risk Vulnerability Benefit Value Values Attraction Liking Passion Convenience User-friendliness Frustration Efficiency Excellence Significance
  • 78.
  • 79.
  • 80.
  • 81.
  • 82.
  • 83.
    #TMwebinar         Join our next Webinar! How to Evaluate Your Affirmative Action Program’s Audit Readiness Wednesday, September 30, 2015 Webinars start at 2 p.m. Eastern / 11 a.m. Pacific Register for all upcoming Talent Management Webinars at www.talentmgt.com/webinars OR click the icon on the widget bar!