Lukas Maixner gave a presentation about new trends in fashion, digital, and mobile. He introduced Socialbakers, a company with headquarters in the Czech Republic and local representatives in 9 countries. Socialbakers has a team of 160 employees and has been in the market for 4 years, offering a SaaS platform and professional services. Maixner discussed how the biggest trend is going social on platforms like Facebook, and analyzed the growth of fashion and beauty brands on social media, especially in Russia and for luxury brands in Italy. He provided takeaways on analyzing markets, creating engaging content, running campaigns to acquire community, and experimenting and learning.