From conducting a questionnaire about horror film preferences, the following results were found: - The majority of respondents were females between the ages of 15-24. - Favorite genres included stalker horror, thriller/action-adventure horror, and psychological horror. - Music/sound effects and villain characters were seen as the scariest elements in horror films. - Respondents enjoyed watching films via DVD/Blu-Ray and the internet rather than reading magazines. - A blood-curdling scream was the preferred climactic sound effect for a horror trailer. - Suspense, killers/murders, and a lot of blood were expected elements in a horror film.

1. Questionnaire and Findings
From doing this questionnaire I wanted to find out what a specific target
audience what/expect to see in a horror film/trailer
These are my results referring to some of the questions:
What is your gender? What is your age?
Under 14
Male 15-24
Female 25-34
35+
What type of horror films do you
like?
Slasher horror
Stalker horror
Triller/Action-
Adventure Horror
Psychological
horror.Suspense
Paranormalhorror
Torture horror
Exploitation horror
Splatter horror
Science Fiction
Aliens
Monster movies
Vampire horror
Shanice.S©

2. What Makes a horror film scary?
Music and sound effects
Villaiin Character(s)
Costumes
Edits/Effects
The Set
Mood
Cliffhanger
Lighting
Other
What is you favourite horror film
sub-genre?
Romantic
Drama
Religious
Supernatural
Mystery
Disaster
Conspiracy
Crime
Sociological
Zombie
Paranormal
Comedy
Action
Other
Shanice.S©

3. Do you read film magazines?
I do not read film
magazines
Premiere
Total Films
Empire
Film Star
Other
Through what media do you watch
films the most?
Cinema
Rental
Internet
TV
DVD/Blu-Ray
Shanice.S©

4. What sound effect is good for a
climatic eding of a trailer?
Blood curdling scream
Chains draging across the
floor
A creepy nursey rhyme
A bleached out/faint sound
that is not so noticable
Other
What do you expect to see in a Horror
Film?
Gore
Suspense
A Killer/Murders
Monsters/Zombies
Atleast one or more
character(s) killed
A lot of blood
Other
Shanice.S©

5. What is the first thing you notice on
film posters?
Character representation
pictures
Title
Slogans
Images
Other
From doing this questionaire I found out that most people who took my
servey were female and were in the age range of 15-24.
Most of the audience liked the thought of stalker horror, thriller/action-
adventure horror and Psychological horror/suspense, also favourite sub-
genre is mystery and supernatural. The statistics show that music/sound
effects and villain character(s) make a horror film scary, this may be due
to the different types of horror films they have watched to get such an
accurate result.
Quite a lot of the the participant did not read film magazines, but
enjoyed watching films through DVD/Blu-Ray and off the internet. Sound
effects that they liked to hear in the climatic end of a horror trailer was a
blood curdling scream; the audience also expected to see suspense, a
killer/murder and a lot of blood in a horror film, this is because of what
they expect a horror film to be like, in terms of the plot/story and
disequilibrium.
Shanice.S©