The document outlines a group project to design a sugar free gum brand called Blanc. It details the various stages of development including designing individual logos and names, deciding on the overall group logo and name, researching competitors, filling out idea tables, creating print and web advertisements, filming promotional scenes over multiple days, and final editing and pitching of the project. Two group members were absent for meetings during the process.

1. Group Design Ideas
8th
December Group Meeting
We have decided to use Suger free gum as our product
Next step: each member will now be designing an individual product with a name and logo
Logo 1:
Name: Gumit
Logo 2:
Name: Blast Away

2. Group Design Ideas
Logo 3:
Name: Fresh Gum
Logo 4:
Tuesday 9th
December 2014
Group name and logo have been decided
Logo: Name: Blanc

3. Group Design Ideas
We are each doing individual research about rival products
Liam: Peppersmith
Brodie: 5 Gum
James:
http://www.peppersmith.co.uk/
11th
December 2014
We are each filling out a table on our ideas of logo’s and company ideas
Two board members did not show for the second time this week:
Cinematographer: James Gulliver
Sales Director: James Smith
http://www.since1878.com/folding-cartons.php

4. Group Design Ideas
16th December 2014
We are now making print adverts to advertise our gum
The design process:
Magazine Advert: Liam White, James Gulliver
Bus/train Advert: Brodie Marquer, James Smith
Web Design: Liam White, Brodie Marquer
17th December 2014
First day of filming has started – shooting driving car scene
Liam White - Actor
Brodie Marquer – Actor
James Gulliver – Camera man
James Smith – Camera man
18th December 2014
Final day of filming – shooting car stationary scene and final product promotional
scene
Editing final TV advert ready for evaluation pitch
20th December 2014
Pitching our product ‘BLANC’ and showing tv advert to the class